National's Next Generation Serial Digital Video Encoder Supports Both High Definition and Standard Definition Video

Higher Level of Integration, Lower Power, and Smaller Size for the Cost

Of Existing Standard Definition Video Solutions



Apr 23, 2001, 01:00 ET from National Semiconductor Corporation

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- National
 Semiconductor Corporation (NYSE:   NSM) announced today at the NAB 2001
 Conference, the CLC030, a Serial Digital Video (SDV) Encoder that serializes
 parallel data stream at data rates compatible with both SMPTE 259M (Standard
 Definition) and SMPTE 292M (High Definition) digital video signals.  The
 CLC030 provides manufacturers of professional video equipment a solution that
 at 500mW offers a 70 percent lower power dissipation than competing products,
 resulting in greater reliability, longer battery life in battery-powered
 applications, and lower cost.
     Designed to support the interface requirements of professional (broadcast)
 video equipment, the CLC030 takes a parallel data input (10 bits for Standard
 Definition Video, 20 bits for High Definition Video) does scrambling and
 encoding per the Society of Motion Picture and Television Engineers (SMPTE)
 standards, and provides a serial output data stream.  The standard interface
 used in such equipment is SMPTE 259M for standard definition video signals,
 and SMPTE 292M for high definition video signals.  The CLC030 will support
 both standards, allowing it to become a truly universal interface circuit.
 Additional functions include the ability to insert ancillary data (ANC)
 packets into the stream via a low speed FIFO interface.
     The CLC030 complements National's SDV chipset, which includes a cable
 driver, cable equalization, data retiming, decoding, and crosspoint switch
 functions.  The chipset enables a point-to-point interface, supporting a
 400 Mb/s data link over a distance of 300m.
     "With Standard Definition and High Definition interfaces integrated into a
 single chip, designers of broadcast equipment will have more flexibility as
 they develop their products," said Mark Sauerwald, technical marketing manager
 at National.  "While enjoying the added functionality afforded by National's
 CLC030 in Standard Definition applications, an added bonus comes as they
 update the design to High Definition -- it will be like getting High
 Definition for 'free.'"
     National Semiconductor is featuring a demonstration of the CLC030 at their
 booth #L117 at NAB 2001 in Las Vegas this week.
 
     Pricing and Availability
     Available in mid-May and packaged in a 64-pin PQFP, the CLC030 is priced
 at $50.00 each when purchased in quantities of 1,000.  For further information
 on the CLC030 and other products in the serial digital interface family, visit
 National's World Wide Web site at http://www.national.com/pf/CL/CLC030.html .
 
     About National Semiconductor
     National Semiconductor is the premier analog company driving the
 information age. Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies.  With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide.  Additional company and product
 information is available on the World Wide Web at www.national.com.
 
     NOTE:  National is a registered trademark of National Semiconductor
 Corporation.  All other brand or product names are trademarks or registered
 trademarks of their respective holders.
 
     Reader Information
      Design Support Group
      800-272-9959
      World Wide Web
      www.national.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X62770435
 
 

SOURCE National Semiconductor Corporation
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- National
 Semiconductor Corporation (NYSE:   NSM) announced today at the NAB 2001
 Conference, the CLC030, a Serial Digital Video (SDV) Encoder that serializes
 parallel data stream at data rates compatible with both SMPTE 259M (Standard
 Definition) and SMPTE 292M (High Definition) digital video signals.  The
 CLC030 provides manufacturers of professional video equipment a solution that
 at 500mW offers a 70 percent lower power dissipation than competing products,
 resulting in greater reliability, longer battery life in battery-powered
 applications, and lower cost.
     Designed to support the interface requirements of professional (broadcast)
 video equipment, the CLC030 takes a parallel data input (10 bits for Standard
 Definition Video, 20 bits for High Definition Video) does scrambling and
 encoding per the Society of Motion Picture and Television Engineers (SMPTE)
 standards, and provides a serial output data stream.  The standard interface
 used in such equipment is SMPTE 259M for standard definition video signals,
 and SMPTE 292M for high definition video signals.  The CLC030 will support
 both standards, allowing it to become a truly universal interface circuit.
 Additional functions include the ability to insert ancillary data (ANC)
 packets into the stream via a low speed FIFO interface.
     The CLC030 complements National's SDV chipset, which includes a cable
 driver, cable equalization, data retiming, decoding, and crosspoint switch
 functions.  The chipset enables a point-to-point interface, supporting a
 400 Mb/s data link over a distance of 300m.
     "With Standard Definition and High Definition interfaces integrated into a
 single chip, designers of broadcast equipment will have more flexibility as
 they develop their products," said Mark Sauerwald, technical marketing manager
 at National.  "While enjoying the added functionality afforded by National's
 CLC030 in Standard Definition applications, an added bonus comes as they
 update the design to High Definition -- it will be like getting High
 Definition for 'free.'"
     National Semiconductor is featuring a demonstration of the CLC030 at their
 booth #L117 at NAB 2001 in Las Vegas this week.
 
     Pricing and Availability
     Available in mid-May and packaged in a 64-pin PQFP, the CLC030 is priced
 at $50.00 each when purchased in quantities of 1,000.  For further information
 on the CLC030 and other products in the serial digital interface family, visit
 National's World Wide Web site at http://www.national.com/pf/CL/CLC030.html .
 
     About National Semiconductor
     National Semiconductor is the premier analog company driving the
 information age. Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies.  With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide.  Additional company and product
 information is available on the World Wide Web at www.national.com.
 
     NOTE:  National is a registered trademark of National Semiconductor
 Corporation.  All other brand or product names are trademarks or registered
 trademarks of their respective holders.
 
     Reader Information
      Design Support Group
      800-272-9959
      World Wide Web
      www.national.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X62770435
 
 SOURCE  National Semiconductor Corporation