SAN CARLOS, Calif., Aug. 4, 2015 /PRNewswire/ -- Today NatureBox Inc., one of America's fastest growing food brands, unveiled the launch of a new membership model that will empower customers to choose from a variety of personalized membership plans, blurring the lines between subscription and e-commerce. The move will set NatureBox apart from the sea of box-of-the-month services, transforming the young Bay Area company into a dynamic online retail experience to deliver more convenience and personalization than possible in physical retail. The evolution underscores NatureBox's long-standing commitment to harness real-time, consumer data to listen to its customers, as over 50% asked for more NatureBox snacks, more often.
At sign up, members can now choose their box size — three snacks for $13.95 or five snacks for $19.95 — and delivery frequency: monthly, bi-monthly, or weekly. NatureBox is also taking the risk out of buying snacks online by allowing members to change, pause, or cancel their plans at anytime and rolling out a Smart Snacking Guarantee to foster complete customer satisfaction with every NatureBox snack in every box.
''An increasing number of shoppers are going online to meet their evolving snacking needs," said Gautam Gupta, co-founder and chief executive officer, NatureBox. "We're just scratching the surface of the level of innovation, variety, and discovery we will deliver in the booming $77 billion category and make smart, delicious snacking even easier for our members."
The news comes on the back of several recent announcements for the company, including a $30 Million Series C funding round, the CMO appointment of former StubHub Executive Ray Elias, the launch of a national broadcast campaign, and physical retail plans to reach consumers who are not yet shopping online for snacks. NatureBox kicked off its expansion strategy last year, rolling out products into Canada and onboard select American Airlines flights.
Launched in 2012 by Co-Founders Gautam Gupta and Ken Chen — a duo recently recognized as Inc. Magazine's '30 Under 30 Best and Brightest Entrepreneurs' — NatureBox has quickly become one of America's fastest growing food brands. Fueled by its ability to build direct relationships with its customers, the Bay Area company leverages data to deliver a personalized experience and drive nimble product innovation. NatureBox delivers a dynamic variety of smart, delicious snacks to its fast-growing member community of 'flavor fanatics.' NatureBox members can customize their experience, choosing from over 100 NatureBox-branded snacks and a variety of membership plans to best meet their snacking needs. All NatureBox products are made with the highest quality ingredients and thoughtfully crafted to make consumers feel great about snacking. For more information on NatureBox, please visit NatureBox.com, Facebook (@NatureBox), Twitter (@NatureBox) and Pinterest (@NatureBox).