NEC-Mitsubishi Electronics Display Eliminates Price as a Barrier to Entry In The LCD Monitor Market

New Pricing Strategy Expected to Fuel Widespread Adoption



Highlights:

-- Pricing Moves by Industry Leader Expected to be the Determining Factor

For Mainstream Adoption

-- NEC-Mitsubishi Electronics Display Sets New Price Precedent for 18-Inch

Flat-Panel Monitors -- Announces a 40 Percent Reduction on NEC

Multisync LCD1830 and LCD1800



Apr 18, 2001, 01:00 ET from NEC-Mitsubishi Electronics Display of America, Inc.

    CHICAGO, April 18 /PRNewswire/ -- In response to the increasing popularity
 of flat-panel monitors, NEC-Mitsubishi Electronics Display of America, Inc.
 (Nasdaq:   NIPNY) today announced plans to further extend widespread adoption
 with a bold pricing strategy for its award-winning line of LCD monitors.  NEC-
 Mitsubishi Electronics Display will dramatically reduce the estimated street
 price (ESP) for both the NEC MultiSync(R) LCD1830 and the NEC MultiSync
 LCD1800 18-inch flat-panel monitors from $1,899 to $1,149.  In addition, NEC-
 Mitsubishi Electronics Display has reduced the price of its NEC MultiSync
 LCD1530V 15-inch monitor from $749 to $549 ESP.
     "During the past six months we have received strong indications that
 corporate America wants flat-panel monitors," said Al Giazzon, vice president,
 NEC-Mitsubishi Electronics Display.  "NEC-Mitsubishi is committed to helping
 users at all levels take advantage of the many benefits and overall costs
 savings that flat-panel displays deliver without the hefty price tag."
     With this announcement, NEC-Mitsubishi Electronics Display is setting a
 new precedent in LCD monitor pricing.  NEC-Mitsubishi Electronics Display
 believes a price reduction in the larger size LCD category will be the
 determining purchasing factor as many customer segments have already migrated
 to the benefits of larger screen 19-inch CRT displays.  In a recent report by
 Stanford Resources, Inc., the flat-panel monitor market is expected to grow to
 39 percent of the worldwide monitor market by 2007.
     "We believe 2001 will be the year flat-panel monitors make a hard push
 into the mainstream," said Rhoda Alexander, director of monitor research,
 Stanford Resources, Inc.  "The price gap between CRT and LCD technologies has
 narrowed in 2000, and with LCD monitor price declines expected to continue
 through the first half of 2001, the gap is likely to narrow further."
 
     The Move Toward LCD Technology
     Flat-panel monitors provide the very best in technology while affecting
 the bottom line.  According to the U.S Department of Energy, $1.8 billion is
 spent on energy costs associated with operating office equipment, with a
 significant portion being consumed by desktop display monitors.  Flat-panel
 monitors offer significant savings in power consumption and cooling power.
 NEC-Mitsubishi Electronic Display's Total Cost of Ownership (TCO) matrix shows
 that depending on the current energy rates and other factors, using LCD
 monitors instead of CRT monitors may result in a 34 percent power consumption
 savings.  For busy work places such as call centers and financial trading
 environments, flat-panel monitors provide an excellent return on investment,
 as well as reduce glare, conserve desk space, and provide an enhanced viewing
 experience.
     In addition, traditional CRT users planning to upgrade their monitors for
 extra screen real-estate are no longer restricted to CRT technology.  The NEC
 MultiSync LCD1830 and LCD1800 monitors now meet the price point specifications
 of Fortune 1000 companies.  This provides an even more compelling TCO story
 and is expected to narrow the decision-making gap between larger size LCD and
 CRT monitors.
     "As rising energy costs and space constraints have become more critical
 issues for corporate America, we expect flat-panel monitors will have greater
 appeal in the North American market this year," said Alexander.  "It will be
 important for monitor vendors to educate users about the benefits of choosing
 flat-panel monitors and emphasize the importance of evaluating the total cost
 of ownership."
     NEC-Mitsubishi Electronics Display has developed a TCO matrix, available
 at http://www.necflat.com that outlines the various costs associated with
 operating any of its award-winning monitors.
 
     NEC MultiSync LCD1830, NEC MultiSync LCD1800 and NEC MultiSync LCD1530V
     With benefits ranging from reduced power consumption and heat output to
 improved resolution and space savings, the NEC MultiSync LCD1830 and LCD1800
 monitors deliver superior image quality and versatility in a space-saving
 package.  Weighing 18.7 pounds and measuring 8.5-inches deep with the stand,
 the NEC MultiSync LCD1830 offers an 18.1-inch viewable image area and native
 1280 x 1024 SXGA resolution.
     With an 18.1-inch viewable image area and native 1280 x 1024 SXGA
 resolution, the NEC MultiSync LCD1800 is designed for direct analog input,
 allowing for instant compatibility with the majority of video cards on the
 market.  Weighing only 18.1 pounds and measuring 8.8-inches deep with the
 stand, the NEC MultiSync LCD1800 is ideal for work environments with space or
 weight constraints.
     The NEC MultiSync LCD1530V requires 60 percent less space and weight than
 traditional CRT monitors.  Complete with a native resolution of 1024 x 768 and
 a 15.1" viewable image size, this 15-inch flat-panel monitor delivers bright,
 flicker-free images, and offers wide compatibility for ease of use.
 
     About NEC-Mitsubishi Electronics Display of America, Inc.
     Headquartered in Itasca, Ill., NEC-Mitsubishi Electronics Display of
 America, Inc. is a wholly owned subsidiary of Tokyo-based NEC-Mitsubishi
 Electric Visual Systems Corporation, a joint venture company established by
 NEC Corporation and Mitsubishi Electric Corporation.  The company began North
 American operations on July 1, 2000 and combines the desktop display monitor
 divisions of NEC Technologies and Cypress, California-based Mitsubishi
 Electronics America, Inc.  Incorporating the strengths of NEC's worldwide
 leadership in LCD, Ambix(TM), and MultiSync(R) technologies, and Mitsubishi's
 market leadership in flat aperture grille CRT technology development,
 NEC-Mitsubishi is positioned to be one of the world's leading display monitor
 companies.  For more information, call 1-888-NEC-MITS or visit
 www.necmitsubishi.com .
     All trademarks and registered trademarks are the property of their
 respective owners.
 
 

SOURCE NEC-Mitsubishi Electronics Display of America, Inc.
    CHICAGO, April 18 /PRNewswire/ -- In response to the increasing popularity
 of flat-panel monitors, NEC-Mitsubishi Electronics Display of America, Inc.
 (Nasdaq:   NIPNY) today announced plans to further extend widespread adoption
 with a bold pricing strategy for its award-winning line of LCD monitors.  NEC-
 Mitsubishi Electronics Display will dramatically reduce the estimated street
 price (ESP) for both the NEC MultiSync(R) LCD1830 and the NEC MultiSync
 LCD1800 18-inch flat-panel monitors from $1,899 to $1,149.  In addition, NEC-
 Mitsubishi Electronics Display has reduced the price of its NEC MultiSync
 LCD1530V 15-inch monitor from $749 to $549 ESP.
     "During the past six months we have received strong indications that
 corporate America wants flat-panel monitors," said Al Giazzon, vice president,
 NEC-Mitsubishi Electronics Display.  "NEC-Mitsubishi is committed to helping
 users at all levels take advantage of the many benefits and overall costs
 savings that flat-panel displays deliver without the hefty price tag."
     With this announcement, NEC-Mitsubishi Electronics Display is setting a
 new precedent in LCD monitor pricing.  NEC-Mitsubishi Electronics Display
 believes a price reduction in the larger size LCD category will be the
 determining purchasing factor as many customer segments have already migrated
 to the benefits of larger screen 19-inch CRT displays.  In a recent report by
 Stanford Resources, Inc., the flat-panel monitor market is expected to grow to
 39 percent of the worldwide monitor market by 2007.
     "We believe 2001 will be the year flat-panel monitors make a hard push
 into the mainstream," said Rhoda Alexander, director of monitor research,
 Stanford Resources, Inc.  "The price gap between CRT and LCD technologies has
 narrowed in 2000, and with LCD monitor price declines expected to continue
 through the first half of 2001, the gap is likely to narrow further."
 
     The Move Toward LCD Technology
     Flat-panel monitors provide the very best in technology while affecting
 the bottom line.  According to the U.S Department of Energy, $1.8 billion is
 spent on energy costs associated with operating office equipment, with a
 significant portion being consumed by desktop display monitors.  Flat-panel
 monitors offer significant savings in power consumption and cooling power.
 NEC-Mitsubishi Electronic Display's Total Cost of Ownership (TCO) matrix shows
 that depending on the current energy rates and other factors, using LCD
 monitors instead of CRT monitors may result in a 34 percent power consumption
 savings.  For busy work places such as call centers and financial trading
 environments, flat-panel monitors provide an excellent return on investment,
 as well as reduce glare, conserve desk space, and provide an enhanced viewing
 experience.
     In addition, traditional CRT users planning to upgrade their monitors for
 extra screen real-estate are no longer restricted to CRT technology.  The NEC
 MultiSync LCD1830 and LCD1800 monitors now meet the price point specifications
 of Fortune 1000 companies.  This provides an even more compelling TCO story
 and is expected to narrow the decision-making gap between larger size LCD and
 CRT monitors.
     "As rising energy costs and space constraints have become more critical
 issues for corporate America, we expect flat-panel monitors will have greater
 appeal in the North American market this year," said Alexander.  "It will be
 important for monitor vendors to educate users about the benefits of choosing
 flat-panel monitors and emphasize the importance of evaluating the total cost
 of ownership."
     NEC-Mitsubishi Electronics Display has developed a TCO matrix, available
 at http://www.necflat.com that outlines the various costs associated with
 operating any of its award-winning monitors.
 
     NEC MultiSync LCD1830, NEC MultiSync LCD1800 and NEC MultiSync LCD1530V
     With benefits ranging from reduced power consumption and heat output to
 improved resolution and space savings, the NEC MultiSync LCD1830 and LCD1800
 monitors deliver superior image quality and versatility in a space-saving
 package.  Weighing 18.7 pounds and measuring 8.5-inches deep with the stand,
 the NEC MultiSync LCD1830 offers an 18.1-inch viewable image area and native
 1280 x 1024 SXGA resolution.
     With an 18.1-inch viewable image area and native 1280 x 1024 SXGA
 resolution, the NEC MultiSync LCD1800 is designed for direct analog input,
 allowing for instant compatibility with the majority of video cards on the
 market.  Weighing only 18.1 pounds and measuring 8.8-inches deep with the
 stand, the NEC MultiSync LCD1800 is ideal for work environments with space or
 weight constraints.
     The NEC MultiSync LCD1530V requires 60 percent less space and weight than
 traditional CRT monitors.  Complete with a native resolution of 1024 x 768 and
 a 15.1" viewable image size, this 15-inch flat-panel monitor delivers bright,
 flicker-free images, and offers wide compatibility for ease of use.
 
     About NEC-Mitsubishi Electronics Display of America, Inc.
     Headquartered in Itasca, Ill., NEC-Mitsubishi Electronics Display of
 America, Inc. is a wholly owned subsidiary of Tokyo-based NEC-Mitsubishi
 Electric Visual Systems Corporation, a joint venture company established by
 NEC Corporation and Mitsubishi Electric Corporation.  The company began North
 American operations on July 1, 2000 and combines the desktop display monitor
 divisions of NEC Technologies and Cypress, California-based Mitsubishi
 Electronics America, Inc.  Incorporating the strengths of NEC's worldwide
 leadership in LCD, Ambix(TM), and MultiSync(R) technologies, and Mitsubishi's
 market leadership in flat aperture grille CRT technology development,
 NEC-Mitsubishi is positioned to be one of the world's leading display monitor
 companies.  For more information, call 1-888-NEC-MITS or visit
 www.necmitsubishi.com .
     All trademarks and registered trademarks are the property of their
 respective owners.
 
 SOURCE  NEC-Mitsubishi Electronics Display of America, Inc.