Netcentives Inks Deal With Leading Specialty Retailer PETCO Animal Supplies Inc.

Company Continues Business Development Efforts in High Growth Markets



Apr 16, 2001, 01:00 ET from Netcentives Inc.

    SAN FRANCISCO, April 16 /PRNewswire/ -- A leader in providing loyalty
 solutions, Netcentives(TM) Inc. (Nasdaq:   NCNT), today announced that it has
 entered into an agreement with PETCO Animal Supplies Inc. to design and
 implement an ongoing customized email marketing program for the retailer.
 PETCO is a leading specialty retailer of premium pet food, supplies and
 services.  PETCO operates 530 stores in 41 states and the District of
 Columbia.  The Netcentives email marketing platform will send millions of
 personalized emails each month to PETCO's online and offline customers.
 Terms of the agreement were not disclosed.
 
     About Netcentives Email Marketing
     Netcentives offers the industry's most advanced Web-based email marketing
 technology and the definitive model for direct marketing.  Netcentives' email
 marketing group creates programs that empower companies to deliver relevant
 communications to their key stakeholders -- customers, employees and business
 partners.  The group designs and implements tailored email marketing programs
 that for each phase of the customer relationship continuum:  attention,
 permission, involvement and loyalty.  The capability of Netcentives' email
 marketing technology furthers the company's mission to provide integrated
 loyalty and email marketing solutions to Global 2000 companies.
 
     About Netcentives Inc.
     San Francisco-based Netcentives Inc., a leading provider of loyalty
 solutions, delivers a broad suite of relationship marketing technology and
 services including business, consumer and employee loyalty programs,
 customized email marketing and consulting services.  With a Global 2000
 customer base of more than 200 companies and 50 million relationships under
 management, Netcentives' patented business processes and scalable technology
 infrastructure provide clients with the power and flexibility to drive
 enduring customer relationships both online and offline.  For more information
 visit the Netcentives Web site at www.netcentives.com.
 
     About PETCO Animal Supplies Inc.
     PETCO is a leading specialty retailer of premium pet food, supplies and
 services. PETCO operates 530 stores in 41 states and the District of Columbia.
 PETCO is a private company backed by Leonard Green & Partners, L.P., a private
 Los Angeles-based merchant banking firm, and Texas Pacific Group, a private
 investment partnership based in Fort Worth, Texas.
 
 

SOURCE Netcentives Inc.
    SAN FRANCISCO, April 16 /PRNewswire/ -- A leader in providing loyalty
 solutions, Netcentives(TM) Inc. (Nasdaq:   NCNT), today announced that it has
 entered into an agreement with PETCO Animal Supplies Inc. to design and
 implement an ongoing customized email marketing program for the retailer.
 PETCO is a leading specialty retailer of premium pet food, supplies and
 services.  PETCO operates 530 stores in 41 states and the District of
 Columbia.  The Netcentives email marketing platform will send millions of
 personalized emails each month to PETCO's online and offline customers.
 Terms of the agreement were not disclosed.
 
     About Netcentives Email Marketing
     Netcentives offers the industry's most advanced Web-based email marketing
 technology and the definitive model for direct marketing.  Netcentives' email
 marketing group creates programs that empower companies to deliver relevant
 communications to their key stakeholders -- customers, employees and business
 partners.  The group designs and implements tailored email marketing programs
 that for each phase of the customer relationship continuum:  attention,
 permission, involvement and loyalty.  The capability of Netcentives' email
 marketing technology furthers the company's mission to provide integrated
 loyalty and email marketing solutions to Global 2000 companies.
 
     About Netcentives Inc.
     San Francisco-based Netcentives Inc., a leading provider of loyalty
 solutions, delivers a broad suite of relationship marketing technology and
 services including business, consumer and employee loyalty programs,
 customized email marketing and consulting services.  With a Global 2000
 customer base of more than 200 companies and 50 million relationships under
 management, Netcentives' patented business processes and scalable technology
 infrastructure provide clients with the power and flexibility to drive
 enduring customer relationships both online and offline.  For more information
 visit the Netcentives Web site at www.netcentives.com.
 
     About PETCO Animal Supplies Inc.
     PETCO is a leading specialty retailer of premium pet food, supplies and
 services. PETCO operates 530 stores in 41 states and the District of Columbia.
 PETCO is a private company backed by Leonard Green & Partners, L.P., a private
 Los Angeles-based merchant banking firm, and Texas Pacific Group, a private
 investment partnership based in Fort Worth, Texas.
 
 SOURCE  Netcentives Inc.