WALTHAM, Mass., Oct. 26, 2011 /PRNewswire/ -- NetProspex, the leader in verified BtoB sales and marketing contact information, today announced the appointment of Maribeth Ross to the position of Vice President of Marketing. In her new role, Ross will oversee the company's marketing strategy including lead generation, sales enablement, branding, as well as public and analyst relations.
Ross joins NetProspex with over 15 years of marketing experience, and a track record of developing award-winning marketing programs for organizations, both large and small. Most recently, Ross served as director of solutions marketing at Iron Mountain, and utilized NetProspex's targeted BtoB contacts in her demand generation programs. Her experience as a customer of NetProspex's unique quality-over-quantity model and belief in the company's future innovations within the BtoB demand generation space motivated her to join the fast-growing organization.
"Maribeth comes to NetProspex with an important perspective as a customer prior to joining our team," said Gary Halliwell, CEO of NetProspex. "She truly understands the value and differentiation in our CleneStepTM verification model and what we see for the future of business communication. We're thrilled to have her on board and look forward to her playing an instrumental role in our future growth and innovation "
Prior to her tenure with Iron Mountain, Ross drove sales and marketing strategies for a range of BtoB companies, including software security provider ECD Systems and the AMI Leasing subsidiary of Ford Credit.
"Today's savvy marketer is using data to understand their ideal target buyer and is applying more sophisticated approaches to their prospect data to enable use of more targeted messaging," said Maribeth Ross, Vice President of Marketing at NetProspex. "I'm extremely motivated by the possibilities as we take NetProspex to the next level and introduce a series of new concepts and products to the market."
This announcement is the first in what is expected to be a series of product enhancements, new launches and continued growth of NetProspex's database and customer base over the coming months. For more information on NetProspex and to follow the company as it announces upcoming news, please visit: www.NetProspex.com.
NetProspex is the fastest-growing and most-accurate BtoB contact information solution, providing new, targeted prospects, data cleansing, and powerful analytics to understand prospect data for optimal marketing results. www.NetProspex.com