New BoldFish Express Server Powers Opt-in Communications in Record Speed and Volume

Users Gain Increased Control and Support for Rich, Multi-Media and Wireless



Apr 02, 2001, 01:00 ET from BoldFish Inc.

    SANTA CLARA, Calif., April 2 /PRNewswire/ -- BoldFish, Inc., developer of
 the premier infrastructure for high-volume outbound email, today announced the
 latest release of BoldFish Express Server (BoldFish ES). The new release acts
 as an "onramp" for the company's BoldFish Express Network (BoldFish EN),
 allowing organizations to send their high-volume email faster and more
 reliably than ever before without the need for extensive internal IT support
 or additional IT infrastructure. BoldFish ES also supports wireless content,
 rich media content within messages, and provides enhanced database integration
 enabling higher levels of message personalization.
     BoldFish ES is a complete, high-volume, outbound email system that
 integrates seamlessly with an organization's Web site, database, and existing
 architecture to provide extremely high-volume, personalized email capability.
 When combined with BoldFish EN, the Internet's first complete infrastructure
 for outsourced high-volume commercial e-mail delivery, BoldFish ES provides
 the fastest, most efficient, and most cost-effective system for creating and
 delivering high volumes of customer communications.
     "This version of BoldFish Express Server represents an important milestone
 in the future of BoldFish. It provides the ideal means for organizations to
 access the BoldFish Express Network," said Barbara Tallent, BoldFish CEO.
 "We've developed BoldFish ES to be a key part of the enterprise infrastructure
 so that organizations can integrate customer data with a high-volume email
 system in order to easily create, send, and track high-volumes of personalized
 and customized messages for billing, publishing and marketing purposes. This
 integration helps them increase customer satisfaction while providing a
 tremendous time and cost savings. We have enthusiastic response from our
 customers who are solving critical problems with the dynamic features of
 BoldFish ES, and getting tremendous ROI deploying messages directly over
 BoldFish EN."
 
     BoldFish Express Server Features:
     The new version of BoldFish ES includes features that enable organizations
 to efficiently distribute high-volume, opt-in email to both text and
 HTML-based recipients, quickly integrate multiple databases, and control
 marketing and other communications programs through audit trails, logging, and
 access approval. The addition of new features broadens the capabilities of
 BoldFish ES and delivers a new performance level of email infrastructure for
 enterprises. The new features include:
 
     -- Access to BoldFish EN enabling organizations to send their high-volume
        email faster and more reliably than ever before without requiring
        extensive internal IT support or additional IT infrastructure.
     -- Wireless content support enabling users to send simple text messages,
        such as instant notification alerts, to wireless devices.
     -- Multiple target database integration allowing users to personalize
        their messages with information stored in multiple databases. BoldFish
        ES supports Oracle, Sybase, Informix, Microsoft SQL, and IBM DB2.
     -- New graphical user interfaces providing users with the ability to
        easily segment their opt-in list(s) and personalize their messages
        based on any information stored in a database, including demographics
        and buying behavior.
     -- Rich media content support enabling marketers to send multimedia
        enhanced messages, including streaming audio, video and Flash files
        which help increase response rates.
     -- Multi-part Alternative MIME format with "smart" sensing detects text or
        HTML-based email and automatically shows the recipient the appropriate
        message type.
     -- Increased moderator control allowing users to set multiple levels of
        access approval to support business rules and policies.
     -- Sophisticated content-generating capabilities allowing extensive
        customization of both the message body and headers, and also allow
        conditional inclusion -- BoldFish ES delivers the highest level of
        personalization and customization of messages.
 
     BoldFish ES also automatically manages the high volume of bounced messages
 (often 2-15% per mailing) that can overwhelm an IT staff.
 
     Practical Details
     BoldFish ES is available now at a starting cost of $67,000 or $20,000 with
 a BoldFish EN usage agreement. For additional information on pricing and
 availability, contact BoldFish at info@boldfish.com.
 
     About BoldFish Express Network
     BoldFish Express Network is the first complete multi-sourced, e-business
 communications system to deliver high-volume communications. BoldFish EN is a
 spam-free channel that allows organizations to send up to tens of millions of
 personalized messages faster than ever before without the need of extensive
 internal IT support or, alternatively, having to turn the organization's
 customer database over to a traditional outsourcer. BoldFish EN alleviates the
 bandwidth burden typically caused by high-volume email, while providing
 organizations with an extremely fast, inexpensive, and secure platform for
 delivering their opt-in email.
 
     About BoldFish
     Started in 1997, BoldFish, Inc. is pioneering the development of outbound
 email infrastructure. The company provides software and services for
 business-to-customer and business-to-business communication as well as
 software vendors who need to integrate high-volume email sending into their
 applications. The flagship email infrastructure service, BoldFish Express
 Network, enables high-volume, high-speed, personalized email delivery with
 intelligent management of bounced messages while minimizing enterprise network
 load. With an architecture and product that enables sending of millions of
 messages, BoldFish has a unique "opt-in" philosophy and incorporates an
 anti-spam clause in its licensing. Headquartered in Santa Clara, California,
 BoldFish is privately held and venture funded by Alloy Ventures and the
 Mayfield Fund. Learn more about BoldFish online at www.BoldFish.com.
 
     CONTACT:  Kaye McKinzie of Bairey & Bedford Communications, 415-927-7365,
 or Kaye@b2pr.com, for BoldFish, Inc.; or Scott Hetherington of BoldFish, Inc.,
 408-236-3651, or Scott@BoldFish.com.
 
 

SOURCE BoldFish Inc.
    SANTA CLARA, Calif., April 2 /PRNewswire/ -- BoldFish, Inc., developer of
 the premier infrastructure for high-volume outbound email, today announced the
 latest release of BoldFish Express Server (BoldFish ES). The new release acts
 as an "onramp" for the company's BoldFish Express Network (BoldFish EN),
 allowing organizations to send their high-volume email faster and more
 reliably than ever before without the need for extensive internal IT support
 or additional IT infrastructure. BoldFish ES also supports wireless content,
 rich media content within messages, and provides enhanced database integration
 enabling higher levels of message personalization.
     BoldFish ES is a complete, high-volume, outbound email system that
 integrates seamlessly with an organization's Web site, database, and existing
 architecture to provide extremely high-volume, personalized email capability.
 When combined with BoldFish EN, the Internet's first complete infrastructure
 for outsourced high-volume commercial e-mail delivery, BoldFish ES provides
 the fastest, most efficient, and most cost-effective system for creating and
 delivering high volumes of customer communications.
     "This version of BoldFish Express Server represents an important milestone
 in the future of BoldFish. It provides the ideal means for organizations to
 access the BoldFish Express Network," said Barbara Tallent, BoldFish CEO.
 "We've developed BoldFish ES to be a key part of the enterprise infrastructure
 so that organizations can integrate customer data with a high-volume email
 system in order to easily create, send, and track high-volumes of personalized
 and customized messages for billing, publishing and marketing purposes. This
 integration helps them increase customer satisfaction while providing a
 tremendous time and cost savings. We have enthusiastic response from our
 customers who are solving critical problems with the dynamic features of
 BoldFish ES, and getting tremendous ROI deploying messages directly over
 BoldFish EN."
 
     BoldFish Express Server Features:
     The new version of BoldFish ES includes features that enable organizations
 to efficiently distribute high-volume, opt-in email to both text and
 HTML-based recipients, quickly integrate multiple databases, and control
 marketing and other communications programs through audit trails, logging, and
 access approval. The addition of new features broadens the capabilities of
 BoldFish ES and delivers a new performance level of email infrastructure for
 enterprises. The new features include:
 
     -- Access to BoldFish EN enabling organizations to send their high-volume
        email faster and more reliably than ever before without requiring
        extensive internal IT support or additional IT infrastructure.
     -- Wireless content support enabling users to send simple text messages,
        such as instant notification alerts, to wireless devices.
     -- Multiple target database integration allowing users to personalize
        their messages with information stored in multiple databases. BoldFish
        ES supports Oracle, Sybase, Informix, Microsoft SQL, and IBM DB2.
     -- New graphical user interfaces providing users with the ability to
        easily segment their opt-in list(s) and personalize their messages
        based on any information stored in a database, including demographics
        and buying behavior.
     -- Rich media content support enabling marketers to send multimedia
        enhanced messages, including streaming audio, video and Flash files
        which help increase response rates.
     -- Multi-part Alternative MIME format with "smart" sensing detects text or
        HTML-based email and automatically shows the recipient the appropriate
        message type.
     -- Increased moderator control allowing users to set multiple levels of
        access approval to support business rules and policies.
     -- Sophisticated content-generating capabilities allowing extensive
        customization of both the message body and headers, and also allow
        conditional inclusion -- BoldFish ES delivers the highest level of
        personalization and customization of messages.
 
     BoldFish ES also automatically manages the high volume of bounced messages
 (often 2-15% per mailing) that can overwhelm an IT staff.
 
     Practical Details
     BoldFish ES is available now at a starting cost of $67,000 or $20,000 with
 a BoldFish EN usage agreement. For additional information on pricing and
 availability, contact BoldFish at info@boldfish.com.
 
     About BoldFish Express Network
     BoldFish Express Network is the first complete multi-sourced, e-business
 communications system to deliver high-volume communications. BoldFish EN is a
 spam-free channel that allows organizations to send up to tens of millions of
 personalized messages faster than ever before without the need of extensive
 internal IT support or, alternatively, having to turn the organization's
 customer database over to a traditional outsourcer. BoldFish EN alleviates the
 bandwidth burden typically caused by high-volume email, while providing
 organizations with an extremely fast, inexpensive, and secure platform for
 delivering their opt-in email.
 
     About BoldFish
     Started in 1997, BoldFish, Inc. is pioneering the development of outbound
 email infrastructure. The company provides software and services for
 business-to-customer and business-to-business communication as well as
 software vendors who need to integrate high-volume email sending into their
 applications. The flagship email infrastructure service, BoldFish Express
 Network, enables high-volume, high-speed, personalized email delivery with
 intelligent management of bounced messages while minimizing enterprise network
 load. With an architecture and product that enables sending of millions of
 messages, BoldFish has a unique "opt-in" philosophy and incorporates an
 anti-spam clause in its licensing. Headquartered in Santa Clara, California,
 BoldFish is privately held and venture funded by Alloy Ventures and the
 Mayfield Fund. Learn more about BoldFish online at www.BoldFish.com.
 
     CONTACT:  Kaye McKinzie of Bairey & Bedford Communications, 415-927-7365,
 or Kaye@b2pr.com, for BoldFish, Inc.; or Scott Hetherington of BoldFish, Inc.,
 408-236-3651, or Scott@BoldFish.com.
 
 SOURCE  BoldFish Inc.