New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Authors Present Revolutionary Ways To Tackle Customer Allegiance And

Retention



Sep 16, 2005, 01:00 ET from Ipsos

    NEW YORK, NY, Sept. 16 /PRNewswire/ - In the just released book, Loyalty
 Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics
 That Really Work, some of Ipsos Loyalty's top researchers challenge
 conventional wisdom, debunk 53 accepted practices and offer tested strategies
 to set businesses back on track. The Ipsos authors concentrate on six
 strategic business areas including management practices, loyalty programs, and
 profitability.
     Timothy Keiningham and Terry Vavra, US-based business strategists with
 Ipsos Loyalty, a global, specialized practice dedicated to helping companies
 improve business performance through customer satisfaction management,
 customer relationship management, and employee climate management, mix decades
 of experience with the latest academic knowledge in an entertaining and
 thought-provoking package.
     "Virtually everything we have been told about the relationship between
 customer loyalty and financial outcomes is bunk," write the Ipsos authors.
 "The difficult truth regarding customer loyalty is that how it links to growth
 and profitability is far more complex than we have been led to believe. An
 improperly directed program can result in keeping the wrong customers and
 ironically deflating an organization's profitability. A blind pursuit of
 customer loyalty is at best a case of misallocated resources. But at worst it
 is a recipe for financial disaster."
     They say most companies have not changed their methodology for
 capitalizing on customer loyalty. Managers everywhere are learning the hard
 way that the strategies they're using don't easily translate into business
 success and may actually be costing them billions of dollars in missed
 profits. They examine the most popular maxims of customer retention, revealing
 why these strategies fail, while showing how they poison management practices
 and affect the bottom line.
 
     To peruse the full release, please go to:
     http://www.ipsos-na.com/news/pressrelease.cfm?id=2779
 
     For more information on this release, please contact:
 
     Dan Maceluch
     VP, Corporate Communications & Marketing
     Ipsos
     (604) 893-1635
     Dan.maceluch@ipsos-na.com
 
     Andrea J. Stein
     Jane Wesman Public Relations
     (908) 522-0332
     andreaatwesmanpr@aol.com
 
 

SOURCE Ipsos
    NEW YORK, NY, Sept. 16 /PRNewswire/ - In the just released book, Loyalty
 Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics
 That Really Work, some of Ipsos Loyalty's top researchers challenge
 conventional wisdom, debunk 53 accepted practices and offer tested strategies
 to set businesses back on track. The Ipsos authors concentrate on six
 strategic business areas including management practices, loyalty programs, and
 profitability.
     Timothy Keiningham and Terry Vavra, US-based business strategists with
 Ipsos Loyalty, a global, specialized practice dedicated to helping companies
 improve business performance through customer satisfaction management,
 customer relationship management, and employee climate management, mix decades
 of experience with the latest academic knowledge in an entertaining and
 thought-provoking package.
     "Virtually everything we have been told about the relationship between
 customer loyalty and financial outcomes is bunk," write the Ipsos authors.
 "The difficult truth regarding customer loyalty is that how it links to growth
 and profitability is far more complex than we have been led to believe. An
 improperly directed program can result in keeping the wrong customers and
 ironically deflating an organization's profitability. A blind pursuit of
 customer loyalty is at best a case of misallocated resources. But at worst it
 is a recipe for financial disaster."
     They say most companies have not changed their methodology for
 capitalizing on customer loyalty. Managers everywhere are learning the hard
 way that the strategies they're using don't easily translate into business
 success and may actually be costing them billions of dollars in missed
 profits. They examine the most popular maxims of customer retention, revealing
 why these strategies fail, while showing how they poison management practices
 and affect the bottom line.
 
     To peruse the full release, please go to:
     http://www.ipsos-na.com/news/pressrelease.cfm?id=2779
 
     For more information on this release, please contact:
 
     Dan Maceluch
     VP, Corporate Communications & Marketing
     Ipsos
     (604) 893-1635
     Dan.maceluch@ipsos-na.com
 
     Andrea J. Stein
     Jane Wesman Public Relations
     (908) 522-0332
     andreaatwesmanpr@aol.com
 
 SOURCE  Ipsos