New Book Uncovers The Secret to Turning Wild and Creative Ideas Into Multi-Million Dollar Innovation

Apr 24, 2001, 01:00 ET from Dearborn Financial Publishing

    CHICAGO, April 24 /PRNewswire/ -- You're at your local grocery store or
 shopping mall when you spot it -- that one product that makes you say out
 loud, "Who came up with that idea and why didn't I think of it first?"
 As it happens, though, you may have thought of it.  So why aren't you now
 reaping the benefits from its sales?  Companies such as Bacardi, Coldwell
 Banker, Enron and Starbucks can tell you why.  You were hit with a humorous
 bazooka.
     For many years companies have been touting their innovation, techniques
 and experiences, but as they can tell you, it takes dedication and
 perseverance to arrive at the point where innovation is a strategic part of
 any business.  Innovation begins with a creative idea; however, without an
 environment that allows that idea to grow, nothing comes of it except
 frustrated comments like, "Why didn't I think of it first?"
     In his new book, Ban the Humorous Bazooka: (And Avoid Roadblocks and Speed
 Bumps along the Innovation Highway), innovation guru Mark Henry Sebell shares
 his experiences and case studies to show how and why ideas are quickly
 silenced.  As the founder and president of Creative Realities, Inc., a Boston-
 based consulting firm specializing in innovation processes that dramatically
 increase the odds for successful outcomes, Sebell spells out what it takes to
 achieve real breakthroughs in innovation, in spite of the speed bumps
 (individual behaviors) and roadblocks (group behaviors and cultural norms)
 that impede progress.
     Sebell's impressive Who's Who client list has taken part in the book,
 allowing him to share stories from the front lines of innovation, humanizing
 the concepts and providing tangible and practical tools to make innovation
 work beyond any and all expectations. "...  I now keep a toy bazooka
 prominently displayed in my office as a constant 'innovation reminder' that
 every idea, no matter how unconventional or implausible, has potential value
 and should always be encouraged," says Alex Perriello, president and CEO,
 Coldwell Banker Real Estate Corporation.
     Sebell defines a humorous bazooka as a funny, witty comment that,
 intentionally or unintentionally, shoots down another person's idea.  In other
 words -- an innovation killer.  In "Ban the Humorous Bazooka," readers examine
 the nine myths of innovation, bringing a greater awareness to the exciting and
 messy work that must be done in order to discover, nurture, launch and
 implement a great idea.  Sebell also utilizes past and current client examples
 to provide the reader with the five phases of innovation essential to any
 creative and innovative pursuit.  Starting with objective setting and then
 following the phases through discovery, invention, the greenhouse and
 implementation and launch, Sebell paints a thorough and motivating sequence of
 events.
     Sebell counts among his clients such firms as Compaq Computer, Walt Disney
 World Soup, Enron, PepsiCo, Citigroup, Starbucks and Dewar's Scotch.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71118673
 
 

SOURCE Dearborn Financial Publishing
    CHICAGO, April 24 /PRNewswire/ -- You're at your local grocery store or
 shopping mall when you spot it -- that one product that makes you say out
 loud, "Who came up with that idea and why didn't I think of it first?"
 As it happens, though, you may have thought of it.  So why aren't you now
 reaping the benefits from its sales?  Companies such as Bacardi, Coldwell
 Banker, Enron and Starbucks can tell you why.  You were hit with a humorous
 bazooka.
     For many years companies have been touting their innovation, techniques
 and experiences, but as they can tell you, it takes dedication and
 perseverance to arrive at the point where innovation is a strategic part of
 any business.  Innovation begins with a creative idea; however, without an
 environment that allows that idea to grow, nothing comes of it except
 frustrated comments like, "Why didn't I think of it first?"
     In his new book, Ban the Humorous Bazooka: (And Avoid Roadblocks and Speed
 Bumps along the Innovation Highway), innovation guru Mark Henry Sebell shares
 his experiences and case studies to show how and why ideas are quickly
 silenced.  As the founder and president of Creative Realities, Inc., a Boston-
 based consulting firm specializing in innovation processes that dramatically
 increase the odds for successful outcomes, Sebell spells out what it takes to
 achieve real breakthroughs in innovation, in spite of the speed bumps
 (individual behaviors) and roadblocks (group behaviors and cultural norms)
 that impede progress.
     Sebell's impressive Who's Who client list has taken part in the book,
 allowing him to share stories from the front lines of innovation, humanizing
 the concepts and providing tangible and practical tools to make innovation
 work beyond any and all expectations. "...  I now keep a toy bazooka
 prominently displayed in my office as a constant 'innovation reminder' that
 every idea, no matter how unconventional or implausible, has potential value
 and should always be encouraged," says Alex Perriello, president and CEO,
 Coldwell Banker Real Estate Corporation.
     Sebell defines a humorous bazooka as a funny, witty comment that,
 intentionally or unintentionally, shoots down another person's idea.  In other
 words -- an innovation killer.  In "Ban the Humorous Bazooka," readers examine
 the nine myths of innovation, bringing a greater awareness to the exciting and
 messy work that must be done in order to discover, nurture, launch and
 implement a great idea.  Sebell also utilizes past and current client examples
 to provide the reader with the five phases of innovation essential to any
 creative and innovative pursuit.  Starting with objective setting and then
 following the phases through discovery, invention, the greenhouse and
 implementation and launch, Sebell paints a thorough and motivating sequence of
 events.
     Sebell counts among his clients such firms as Compaq Computer, Walt Disney
 World Soup, Enron, PepsiCo, Citigroup, Starbucks and Dewar's Scotch.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71118673
 
 SOURCE  Dearborn Financial Publishing