'New Choices' to be Presenting Sponsor of 'Active Living'; New Cable TV Series for Baby Boomers

Apr 30, 2001, 01:00 ET from Reader's Digest Publications

    NEW YORK, April 30 /PRNewswire/ -- Reader's Digest New Choices magazine
 will be the presenting sponsor of "Active Living," the new cable television
 series for Baby Boomers hosted by Robert Urich that debuts in May.  Pete
 Haeffner, publisher of New Choices, said the presenting sponsorship is part of
 the magazine's strategic alliance with Five Star Productions, producer of the
 series.
     Active Living is a solution-based series dedicated to addressing issues
 ranging from financial planning and healthcare to travel and leisure time.
 "These are the same primary issues that drive New Choices editorial," stated
 Haeffner.  "This year there will be 77 million Americans aged 50+.  This
 consumer segment is a sleeping giant and a marketer's dream.  It earns half of
 all discretionary spending in the U.S."
     The independently produced series airs on national cable outlets and may
 also be viewed via streaming video on http://www.activelivingtv.com.  Check
 local listings for airtime.
     Scott Woolley, president and founder of Five Star Productions stated,
 "Retirement is one of life's great turning points.  This alliance represents a
 shift in thinking when it comes to marketing to the mature segment of the
 population."
     New Choices, published by Reader's Digest Publications, is the authority
 of health, personal finance and travel for men and women age 50 to retirement.
 "New Choices inspires and informs," stated Haeffner.  "Our message is: 'This
 is your time.  The possibilities are limitless.  We'll help you enjoy it.'"
     Five Star Productions, an Emmy Award-winning television and radio
 production company based in Delray Beach, Fl, produces five
 nationally-syndicated television programs with some airing in as many as
 53 countries.  Currently, Five Star produces and syndicates: "Active Living,"
 "Parenting and Beyond," "Today's Health," "The Balancing Act," "Today's
 Environment" and "The Best of Wine and Food."  Additionally, Five Star
 produces and specializes in professional sports programming, production,
 graphics, animation and large-screen entertainment to the crowd "in the game."
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53566105
 
 

SOURCE Reader's Digest Publications
    NEW YORK, April 30 /PRNewswire/ -- Reader's Digest New Choices magazine
 will be the presenting sponsor of "Active Living," the new cable television
 series for Baby Boomers hosted by Robert Urich that debuts in May.  Pete
 Haeffner, publisher of New Choices, said the presenting sponsorship is part of
 the magazine's strategic alliance with Five Star Productions, producer of the
 series.
     Active Living is a solution-based series dedicated to addressing issues
 ranging from financial planning and healthcare to travel and leisure time.
 "These are the same primary issues that drive New Choices editorial," stated
 Haeffner.  "This year there will be 77 million Americans aged 50+.  This
 consumer segment is a sleeping giant and a marketer's dream.  It earns half of
 all discretionary spending in the U.S."
     The independently produced series airs on national cable outlets and may
 also be viewed via streaming video on http://www.activelivingtv.com.  Check
 local listings for airtime.
     Scott Woolley, president and founder of Five Star Productions stated,
 "Retirement is one of life's great turning points.  This alliance represents a
 shift in thinking when it comes to marketing to the mature segment of the
 population."
     New Choices, published by Reader's Digest Publications, is the authority
 of health, personal finance and travel for men and women age 50 to retirement.
 "New Choices inspires and informs," stated Haeffner.  "Our message is: 'This
 is your time.  The possibilities are limitless.  We'll help you enjoy it.'"
     Five Star Productions, an Emmy Award-winning television and radio
 production company based in Delray Beach, Fl, produces five
 nationally-syndicated television programs with some airing in as many as
 53 countries.  Currently, Five Star produces and syndicates: "Active Living,"
 "Parenting and Beyond," "Today's Health," "The Balancing Act," "Today's
 Environment" and "The Best of Wine and Food."  Additionally, Five Star
 produces and specializes in professional sports programming, production,
 graphics, animation and large-screen entertainment to the crowd "in the game."
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53566105
 
 SOURCE  Reader's Digest Publications