New Coca-Cola Web Site Aims to Connect With People Around the World; Extends Values of New Advertising Campaign

Apr 25, 2001, 01:00 ET from The Coca-Cola Company

    ATLANTA, April 25 /PRNewswire/ -- In conjunction with the rollout of a new
 global advertising campaign with the theme "Life Tastes Good," The Coca-Cola
 Company (NYSE:   KO) today unveiled an all-new corporate Web site at
 www.coca-cola.com .  The updated site uses interactive features to advance the
 "Life Tastes Good" campaign's goal of reminding people about the special
 lifelong relationship people have with Coca-Cola.
     The new site is an integrated part of the new advertising campaign, and
 provides access to an all-new corporate information center with resources for
 consumers, investors and journalists.  It is the first phase of a more
 interactive online presence for Coca-Cola, and will continue to evolve over
 time.
     "The new Coca-Cola site was designed from the start to address the needs
 of the many audiences who may be seeking a Coca-Cola experience or want
 information about The Coca-Cola Company," said Anne Chambers, director,
 Interactive Marketing, The Coca-Cola Company.  "The site extends our new
 marketing campaign and portrays Coca-Cola as part of the pleasure of everyday
 life."
     The www.coca-cola.com gateway provides access to several interactive
 experiences that build on the "Life Tastes Good" theme.  Among these is an
 area that draws upon the "storyteller" heritage of Coca-Cola, inviting people
 to write about special moments in their lives today.  The most engaging
 submissions will be spotlighted in special online feature stories and shared
 with the world.
     The site also features extensive information for investors and journalists
 who cover The Coca-Cola Company and its products.  The site provides full
 background on the company, its executive team, financial performance, and
 activities and programs worldwide.
     The Coca-Cola Company is the world's largest beverage company and is the
 leading producer and marketer of soft drinks.  Along with Coca-Cola,
 recognized as the world's best-known brand, the Company markets four of the
 world's top five soft drink brands, including diet Coke, Fanta, and Sprite.
 Through the world's largest distribution system, consumers in nearly 200
 countries enjoy the Company's products at a rate of more than 1 billion
 servings each day.
 
 

SOURCE The Coca-Cola Company
    ATLANTA, April 25 /PRNewswire/ -- In conjunction with the rollout of a new
 global advertising campaign with the theme "Life Tastes Good," The Coca-Cola
 Company (NYSE:   KO) today unveiled an all-new corporate Web site at
 www.coca-cola.com .  The updated site uses interactive features to advance the
 "Life Tastes Good" campaign's goal of reminding people about the special
 lifelong relationship people have with Coca-Cola.
     The new site is an integrated part of the new advertising campaign, and
 provides access to an all-new corporate information center with resources for
 consumers, investors and journalists.  It is the first phase of a more
 interactive online presence for Coca-Cola, and will continue to evolve over
 time.
     "The new Coca-Cola site was designed from the start to address the needs
 of the many audiences who may be seeking a Coca-Cola experience or want
 information about The Coca-Cola Company," said Anne Chambers, director,
 Interactive Marketing, The Coca-Cola Company.  "The site extends our new
 marketing campaign and portrays Coca-Cola as part of the pleasure of everyday
 life."
     The www.coca-cola.com gateway provides access to several interactive
 experiences that build on the "Life Tastes Good" theme.  Among these is an
 area that draws upon the "storyteller" heritage of Coca-Cola, inviting people
 to write about special moments in their lives today.  The most engaging
 submissions will be spotlighted in special online feature stories and shared
 with the world.
     The site also features extensive information for investors and journalists
 who cover The Coca-Cola Company and its products.  The site provides full
 background on the company, its executive team, financial performance, and
 activities and programs worldwide.
     The Coca-Cola Company is the world's largest beverage company and is the
 leading producer and marketer of soft drinks.  Along with Coca-Cola,
 recognized as the world's best-known brand, the Company markets four of the
 world's top five soft drink brands, including diet Coke, Fanta, and Sprite.
 Through the world's largest distribution system, consumers in nearly 200
 countries enjoy the Company's products at a rate of more than 1 billion
 servings each day.
 
 SOURCE  The Coca-Cola Company