NEW Destination-Inspired Hair and Body Care Brand SHAMPOOHOTEL™ Launches Exclusively at Ulta Beauty

NEW YORK, May 28, 2025 /PRNewswire/ -- Check into SHAMPOOHOTEL™—a 5-star escape for your hair and body. Inspired by iconic destinations, this new brand offers professional-grade formulas that blend highly efficacious ingredients with fragrances created to transform your bathroom into the ultimate hotel experience. The brand has launched exclusively at Ulta.com, and will be rolling out to select Ulta Beauty stores nationwide by June 8th.

SHAMPOOHOTEL™ believes everyone deserves an upgrade, so they formed four collections, developed by in-house perfumers and formulators, with luxurious scents made to transport consumers to their dream destinations. At $15 per SKU across the entire catalog, the brand is targeting a masstige audience by offering an elevated product at an accessible price point. With this launch, they aim to provide a luxurious lifestyle within reach for all by offering a corresponding Shampoo, Conditioner, Body Wash and Body Lotion:

• Miami: Uplifting and bright. Zesty lemon peel, warm patchouli, sea salt.
  • Key Benefit: Deep nourishment, hydrates and revitalizes dry hair.
  • Key Ingredient: Hyaluronic Acid - Delivers lasting hydration and moisture.
• Marrakesh: Sultry and striking. Sweet orange, cardamom, night-blooming jasmine.
  • Key Benefit: Reinforces and restores hair for strength that lasts.
  • Key Ingredients: Argan Oil & Rhassoul Clay - Helps strengthen damaged strands.
• Rio: Warm and intoxicating. Lush vanilla orchid, coconut, sandalwood.
  • Key Benefit: Adds volume and body to fine, flat hair.
  • Key Ingredients: Bamboo Extract & Biotin - Boosts body and leaves hair full and bouncy.
• Paris: Sophisticated and sparkling. Pink grapefruit, crushed clove, blackcurrant.
  • Key Benefit: Adds shine, leaves hair vibrant and glossy without weighing it down.
  • Key Ingredient: Grapeseed Oil - Smooths and enhances shine.

In addition to the Shampoo, Conditioner, Body Wash and Body Lotion, the Miami collection will include a Leave-In Conditioner at launch, made to reduce frizz up to 85% in high humidity* and make hair 5.2x smoother.* All SHAMPOOHOTEL™ products are vegan, cruelty-free, free from parabens, mineral oil and harsh sulfates, and feature sustainable packaging.

SHAMPOOHOTEL™ is making its debut at the nation's largest beauty retailer, Ulta Beauty, which will serve as the exclusive partner. This authentic partnership comes naturally given both brands' shared values in delivering quality beauty products that are inclusive and accessible. As a beauty industry leader known for growing emerging and established brands, Ulta Beauty will offer a strong foundation for SHAMPOOHOTEL™ to drive awareness, engagement, and trial through their highly engaged beauty community and social platforms.

"We're thrilled to welcome SHAMPOOHOTEL™ exclusively at Ulta Beauty, to our growing hair care and body care assortment," said Penny Coy, Senior Vice President of Merchandising at Ulta Beauty. "As the nation's largest beauty retailer, we remain committed to providing our highly engaged guests with innovative, high-quality options at every price point. SHAMPOOHOTEL™ delivers on that promise with its accessible approach, clean ingredients, and unique formulas that elevates everyday beauty routines into a self-care experience. With each product's scent inspired by a vacation destination, we're confident new and existing guests will look forward to their shower like never before."

At just $15 per product, SHAMPOOHOTEL™ is now available at SHAMPOOHOTEL.com and Ulta.com and will be available in 500+ Ulta Beauty stores beginning June 8th.

*Proven results in a third-party testing lab

About SHAMPOOHOTEL™:
Check into SHAMPOOHOTEL™—a 5-star escape for your hair and body. Inspired by iconic destinations, the professional-grade formulas blend highly efficacious ingredients with fragrances created to make every day feel a little more like vacation. SHAMPOOHOTEL™ believes everyone deserves an upgrade. That's why they created products that check all the right boxes—vegan, cruelty-free, free from parabens, mineral oil and harsh sulfates, and sustainable packaging.

SOURCE SHAMPOOHOTEL