New DSP Solution From Texas Instruments Brings High Quality Multimedia And Real-Time Video to Imaging Internet Appliances

Apr 03, 2001, 01:00 ET from Texas Instruments Incorporated Semiconductor Group

    DALLAS, April 3 /PRNewswire/ -- In a move that accelerates advanced
 imaging in emerging consumer products, Texas Instruments Incorporated
 (NYSE:   TXN) (TI) today unveiled the industry's highest performing digital
 signal processor-based (DSP) solution for imaging Internet appliances.  This
 low-power, fully programmable DSP solution enables real-time video in imaging
 Internet appliances such as streaming media devices, e-books, Webpads, photo
 printers, digital video camcorders and next-generation digital entertainment
 media centers. (See www.ti.com/sc/digitalcamera for more details.)
     The TMS320DSC24 DSP is the highest performance programmable solution in
 the imaging Internet appliances industry today.  The DSC24 packs the
 processing power needed to deliver encoding or decoding of real-time video at
 320 x 240 (CIF) resolution.  In addition, TI enables original equipment
 manufacturers (OEMs) to license multimedia software codecs that have been
 optimized for the DSC24 hardware architecture, as well as worldwide technical
 support.  With TI's affordable solution, OEMs will be able to develop
 versatile imaging Internet appliances that extend today's networks to achieve
 ever greater multimedia communications.
     The DSC24 is the second member of TI's TMS320DSCx family of programmable
 DSP solutions that provides advanced imaging and video capabilities to
 emerging applications.  Like TI's earlier TMS320DSC21 DSP, a proven solution
 in the digital still camera market, the DSC24 has a high level of system
 integration that keeps hardware design simple and cost-efficient.  Feature
 enhancements from the earlier DSC21 include 50 percent lower battery
 consumption, 64K of DSP on-chip memory, additional power-down and standby
 modes, a smaller 0.15-micron CMOS process, and modifications to chip I/O,
 image buffering and other areas designed to enhance performance and simplify
 use of the chip in targeted applications.  Ready-to-use software modules,
 including MPEG4, MPEG1, H.263, MP3, Advanced Audio Coding (AAC), JPEG and
 motion JPEG, are all available to help OEMs design systems easily and deliver
 new multimedia applications to the market quickly.
     "By integrating multimedia accelerators with a fully programmable DSP,
 TI's new imaging-specific chip for Internet appliances delivers a high
 performance solution needed for emerging next-generation applications," said
 Will Strauss, president of Forward Concepts.  "The DSC24's video and audio
 processor delivers the functions OEMs require for multi-functional devices,
 including image and video loading and compression, audio processing and
 communication with external devices."
 
     The Growing Multimedia Market
     Non-PC-based Internet appliances are one of the fastest growing areas of
 network applications.  According to market analyst firm IDC, demand for
 information appliances will increase with a compound annual growth rate (CAGR)
 of more than 33 percent, achieving a total market of nearly 90 million units
 worldwide by the year 2004.  While no one knows yet the full range of these
 applications, imaging Internet appliances include e-books, electronic picture
 frames, personal digital assistants (PDAs), photo printers, Webpads and
 digital entertainment media centers that integrate the functionality of DVD/CD
 players and Web TV into a single system.
     The DSC24 has the processing power and provides enough real-time high
 performance to handle the intense processing demands of streaming video and
 audio, as well as full-motion video applications.  Devices using the DSC24 can
 also be upgraded by simple software downloads to keep pace with evolving
 standards and algorithm enhancements in the fast-changing networking and
 multimedia industries.  In addition, the DSC24 platform can be utilized in
 concert with one of TI's wireless connectivity solutions such as BLUETOOTH(TM)
 or 802.11.
     "The announcement of the DSC24 demonstrates TI's commitment to providing
 innovative DSP solutions for emerging multimedia applications," said Raj
 Talluri, business manager of the Imaging Business unit at TI.  "The new DSC24
 gives OEMs the performance and flexibility needed to create new types of
 multimedia systems to meet the demand for imaging Internet appliances."
     The DSC24 combines on a single device the ultra-low power TMS320C5000(TM)
 DSP to perform real-time media processing and an ARM7TDMI(R) RISC processor
 for system control functions.  Programmable hardware multimedia accelerators
 perform concurrent processing that boosts application-specific imaging and
 video performance.  As imaging and video appliances take on real-time wireless
 capabilities, the DSC24 architecture will provide a future roadmap to TI's
 DSP-based OMAP(TM) architecture, which leverages TI's high performance
 TMS320C55x(TM) DSP and TI-enhanced ARM9(R).
     TI also offers a line of imaging and video front-end products to work
 seamlessly with DSC24.  The TVP5031, TVP5040 and TFS8083 enable TI customers
 to convert analog video signals to digital data, which the DSC24 can then
 process.  In addition, customers who wish to utilize the audio capability of
 the DSC24 can add the TLV320AIC23 to their system.  This codec is designed
 specifically for portable electronic appliances such as mp3 players, cell
 phones and PDAs.
     TI provides high-performance, programmable DSP- and analog-based solutions
 for digital imaging and video streaming manufacturers.  TI's broad range of
 imaging products provides the performance headroom and flexibility demanded in
 designs ranging from digital still cameras and portable imaging Internet
 appliances to high-resolution medical imaging and multi-channel video
 streaming applications.
 
     Pricing and Availability
     The DSC24 DSP is sampling now, with volume production expected in the
 third quarter of 2001.  Evaluation modules (EVMs) are also currently available
 to help OEMs begin development on new systems.  Price in quantities of
 100 thousand units or more is expected to be less than $25.
 
     Texas Instruments Incorporated is the world leader in digital signal
 processing and analog technologies, the semiconductor engines of the Internet
 age.  The company's businesses also include sensors and controls, and
 educational and productivity solutions.  TI is headquartered in Dallas, Texas,
 and has manufacturing or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at:
 http://www.ti.com
     Note: The market forecast provided by IDC is from the report titled,
 "Review and Forecast of the Worldwide Information Appliance Market,
 1999-2004," by Kevin Hause, Bryan Ma, Diana Hwang and Jill House, published
 February 2000 (IDC #W21595).
 
     Safe Harbor Statement:  Statements contained in this press release
 regarding the Internet appliance market and other statements of management's
 beliefs, goals and expectations may be considered "forward-looking statements"
 as that term is defined in the Private Securities Litigation Reform Act of
 1995, and are subject to risks and uncertainties that could cause actual
 results to differ materially from those expressed or implied by these
 statements.  Statements regarding growth in the Internet appliance market are
 based on projections from International Data Corporation, an independent
 market analysis firm.  The following factors and the factors discussed in TI's
 most recent Form 10-K could cause actual results to differ materially from the
 statements contained in this press release:  changes in expected customer
 acceptance of Internet appliances and changes in the market for such
 appliances.  TI disclaims any intention or obligation to update any forward-
 looking statements as a result of developments occurring after the date of
 this press release.
 
     Trademarks:
     BLUETOOTH is a trademark owned by its proprietor and used by TI under
 license.
     TMS320C5000, TMS320C55x and OMAP are trademarks of Texas Instruments
 Incorporated.
     ARM7TDMI and ARM 9 are registered trademarks of ARM Ltd.
 
 

SOURCE Texas Instruments Incorporated Semiconductor Group
    DALLAS, April 3 /PRNewswire/ -- In a move that accelerates advanced
 imaging in emerging consumer products, Texas Instruments Incorporated
 (NYSE:   TXN) (TI) today unveiled the industry's highest performing digital
 signal processor-based (DSP) solution for imaging Internet appliances.  This
 low-power, fully programmable DSP solution enables real-time video in imaging
 Internet appliances such as streaming media devices, e-books, Webpads, photo
 printers, digital video camcorders and next-generation digital entertainment
 media centers. (See www.ti.com/sc/digitalcamera for more details.)
     The TMS320DSC24 DSP is the highest performance programmable solution in
 the imaging Internet appliances industry today.  The DSC24 packs the
 processing power needed to deliver encoding or decoding of real-time video at
 320 x 240 (CIF) resolution.  In addition, TI enables original equipment
 manufacturers (OEMs) to license multimedia software codecs that have been
 optimized for the DSC24 hardware architecture, as well as worldwide technical
 support.  With TI's affordable solution, OEMs will be able to develop
 versatile imaging Internet appliances that extend today's networks to achieve
 ever greater multimedia communications.
     The DSC24 is the second member of TI's TMS320DSCx family of programmable
 DSP solutions that provides advanced imaging and video capabilities to
 emerging applications.  Like TI's earlier TMS320DSC21 DSP, a proven solution
 in the digital still camera market, the DSC24 has a high level of system
 integration that keeps hardware design simple and cost-efficient.  Feature
 enhancements from the earlier DSC21 include 50 percent lower battery
 consumption, 64K of DSP on-chip memory, additional power-down and standby
 modes, a smaller 0.15-micron CMOS process, and modifications to chip I/O,
 image buffering and other areas designed to enhance performance and simplify
 use of the chip in targeted applications.  Ready-to-use software modules,
 including MPEG4, MPEG1, H.263, MP3, Advanced Audio Coding (AAC), JPEG and
 motion JPEG, are all available to help OEMs design systems easily and deliver
 new multimedia applications to the market quickly.
     "By integrating multimedia accelerators with a fully programmable DSP,
 TI's new imaging-specific chip for Internet appliances delivers a high
 performance solution needed for emerging next-generation applications," said
 Will Strauss, president of Forward Concepts.  "The DSC24's video and audio
 processor delivers the functions OEMs require for multi-functional devices,
 including image and video loading and compression, audio processing and
 communication with external devices."
 
     The Growing Multimedia Market
     Non-PC-based Internet appliances are one of the fastest growing areas of
 network applications.  According to market analyst firm IDC, demand for
 information appliances will increase with a compound annual growth rate (CAGR)
 of more than 33 percent, achieving a total market of nearly 90 million units
 worldwide by the year 2004.  While no one knows yet the full range of these
 applications, imaging Internet appliances include e-books, electronic picture
 frames, personal digital assistants (PDAs), photo printers, Webpads and
 digital entertainment media centers that integrate the functionality of DVD/CD
 players and Web TV into a single system.
     The DSC24 has the processing power and provides enough real-time high
 performance to handle the intense processing demands of streaming video and
 audio, as well as full-motion video applications.  Devices using the DSC24 can
 also be upgraded by simple software downloads to keep pace with evolving
 standards and algorithm enhancements in the fast-changing networking and
 multimedia industries.  In addition, the DSC24 platform can be utilized in
 concert with one of TI's wireless connectivity solutions such as BLUETOOTH(TM)
 or 802.11.
     "The announcement of the DSC24 demonstrates TI's commitment to providing
 innovative DSP solutions for emerging multimedia applications," said Raj
 Talluri, business manager of the Imaging Business unit at TI.  "The new DSC24
 gives OEMs the performance and flexibility needed to create new types of
 multimedia systems to meet the demand for imaging Internet appliances."
     The DSC24 combines on a single device the ultra-low power TMS320C5000(TM)
 DSP to perform real-time media processing and an ARM7TDMI(R) RISC processor
 for system control functions.  Programmable hardware multimedia accelerators
 perform concurrent processing that boosts application-specific imaging and
 video performance.  As imaging and video appliances take on real-time wireless
 capabilities, the DSC24 architecture will provide a future roadmap to TI's
 DSP-based OMAP(TM) architecture, which leverages TI's high performance
 TMS320C55x(TM) DSP and TI-enhanced ARM9(R).
     TI also offers a line of imaging and video front-end products to work
 seamlessly with DSC24.  The TVP5031, TVP5040 and TFS8083 enable TI customers
 to convert analog video signals to digital data, which the DSC24 can then
 process.  In addition, customers who wish to utilize the audio capability of
 the DSC24 can add the TLV320AIC23 to their system.  This codec is designed
 specifically for portable electronic appliances such as mp3 players, cell
 phones and PDAs.
     TI provides high-performance, programmable DSP- and analog-based solutions
 for digital imaging and video streaming manufacturers.  TI's broad range of
 imaging products provides the performance headroom and flexibility demanded in
 designs ranging from digital still cameras and portable imaging Internet
 appliances to high-resolution medical imaging and multi-channel video
 streaming applications.
 
     Pricing and Availability
     The DSC24 DSP is sampling now, with volume production expected in the
 third quarter of 2001.  Evaluation modules (EVMs) are also currently available
 to help OEMs begin development on new systems.  Price in quantities of
 100 thousand units or more is expected to be less than $25.
 
     Texas Instruments Incorporated is the world leader in digital signal
 processing and analog technologies, the semiconductor engines of the Internet
 age.  The company's businesses also include sensors and controls, and
 educational and productivity solutions.  TI is headquartered in Dallas, Texas,
 and has manufacturing or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at:
 http://www.ti.com
     Note: The market forecast provided by IDC is from the report titled,
 "Review and Forecast of the Worldwide Information Appliance Market,
 1999-2004," by Kevin Hause, Bryan Ma, Diana Hwang and Jill House, published
 February 2000 (IDC #W21595).
 
     Safe Harbor Statement:  Statements contained in this press release
 regarding the Internet appliance market and other statements of management's
 beliefs, goals and expectations may be considered "forward-looking statements"
 as that term is defined in the Private Securities Litigation Reform Act of
 1995, and are subject to risks and uncertainties that could cause actual
 results to differ materially from those expressed or implied by these
 statements.  Statements regarding growth in the Internet appliance market are
 based on projections from International Data Corporation, an independent
 market analysis firm.  The following factors and the factors discussed in TI's
 most recent Form 10-K could cause actual results to differ materially from the
 statements contained in this press release:  changes in expected customer
 acceptance of Internet appliances and changes in the market for such
 appliances.  TI disclaims any intention or obligation to update any forward-
 looking statements as a result of developments occurring after the date of
 this press release.
 
     Trademarks:
     BLUETOOTH is a trademark owned by its proprietor and used by TI under
 license.
     TMS320C5000, TMS320C55x and OMAP are trademarks of Texas Instruments
 Incorporated.
     ARM7TDMI and ARM 9 are registered trademarks of ARM Ltd.
 
 SOURCE  Texas Instruments Incorporated Semiconductor Group

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