New Iomega(R) ScreenPlay(TM) HD Multimedia Drive Brings High-Definition Content, via Upscaling, From the PC to the Home Theater System

Apr 23, 2008, 01:00 ET from Iomega Corporation

    SAN DIEGO, April 23 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:  
 IOM), a global leader in data protection and security, today announced the
 new Iomega(R) ScreenPlay(TM) HD Multimedia Drive, a portable external hard
 drive that leaves the PC behind, delivering multimedia content to
 high-definition televisions and home theater systems.
 
     The Iomega ScreenPlay HD Multimedia Drive is a 500GB* drive with the
 storage capacity to hold up to 2 million photos, 9,250 hours of music, or
 750 hours of video**, enabling family and friends to share high-resolution
 photos, music, and video clips in the comfort of the living room, without a
 computer.
 
     "Today's mainstream home entertainment products are entering the
 high-definition era, which presents a huge opportunity for media devices in
 the living room like the Iomega ScreenPlay HD Multimedia Drive," said Loren
 Bryner, ScreenPlay product manager, Iomega Corporation. "The ScreenPlay
 Drive is a great solution for Windows users -- there's no better way to
 leverage a big-screen LCD or plasma TV investment. The combination of
 ScreenPlay and today's televisions give users a seamless way to show off
 family photos, play music, and enjoy their videos from the best seat in the
 house."
 
     The portable ScreenPlay HD Multimedia Drive comes with a remote control
 for easy navigation and includes both HDMI and component video outputs for
 displaying high-resolution digital photos and video.
 
     "We took everything we learned from previous ScreenPlay products and
 created a better media-sharing tool that's right on for today's multi-media
 sharing experience," continued Bryner. "The new ScreenPlay HD Multimedia
 Drive is an intuitive, easy-to-use solution that not only makes it easier
 to enjoy all kinds of digital content but also facilitates moving and
 playing content from one display or location to another."
 
     Iomega ScreenPlay HD Multimedia Drive Technical Description
 
     The ScreenPlay HD Multimedia Drive 500GB weighs 2 pounds and measures a
 diminutive 7.7" x 2.3" x 5", or about the size of a paperback book.
 
     Inside the ScreenPlay HD Multimedia Drive is a 500GB 3.5 inch 7200 RPM
 hard drive formatted with the NTFS file system. Video connection options
 include HDMI, component and composite video, and SCART (RGB). Audio
 connection options include composite RCA and coaxial S/PDIF outputs. PC
 transfers use the USB 2.0 interface. USB, composite video, and component
 video cables are included.
 
     Using the HDMI or component outputs, the user can choose video settings
 from 480i/480p/720p/1080i (720p and 1080i are achieved through upscaling).
 Supported media formats include MP3, AC3 (Dolby(R) Digital Encoding), WAV,
 WMA, MPEG-1, MPEG-2 (AVI/VOB), MPEG-4 (AVI/DiVX 3.11, 4.x, 5.x/XViD) and
 JPEG.
 
     System Requirements
 
     The Iomega(R) ScreenPlay(TM) HD Multimedia Drive is designed for use
 with the following PC operating systems: Microsoft(R) Windows(R) 2000
 Professional, XP Home/XP Professional/XP Professional x64, Windows
 Vista(TM).
 
     Availability
 
     The Iomega(R) ScreenPlay(TM) HD Multimedia Drive USB 2.0/AV 500GB is
 now available in the Americas for $209.95. (Price is U.S. suggested
 retail.) The Iomega ScreenPlay HD Multimedia Drive is expected to be
 available in international markets in late May for euro 179.99.
 
     About Iomega
 
     Iomega Corporation, headquartered in San Diego, is a worldwide leader
 in innovative storage and network security solutions for small and
 mid-sized businesses, consumers and others. The Company has sold more than
 400 million digital storage drives and disks since its inception in 1980.
 Today, Iomega's product portfolio includes industry leading network
 attached storage products, external hard drives, and the award-winning
 removable storage technology, the REV(R) Backup Drive. OfficeScreen(R),
 Iomega's managed security services, available in the U.S. and select
 markets in Europe, provides enterprise quality perimeter security and
 secure remote network access for SMBs, which help protect small enterprises
 from data theft and liability. To learn about all of Iomega's digital
 storage products and managed services solutions, please go to the Web at
 http://www.iomega.com. Resellers can visit Iomega at
 http://www.iomega.com/ipartner.
 
     NOTE: The statements contained in this release regarding development,
 production and distribution of the Iomega(R) ScreenPlay(TM) HD Multimedia
 Drive USB 2.0/AV 500GB, anticipated product pricing and availability,
 expected product performance and specifications, future applications for
 the new product and all other statements that are not purely historical,
 are forward- looking statements within the meaning of the Private
 Securities Litigation Reform Act of 1995. All such forward-looking
 statements are based upon information available to Iomega as of the date
 hereof, and Iomega disclaims any intention or obligation to update any such
 forward-looking statements. Actual results could differ materially from
 current expectations. Factors that could cause or contribute to such
 differences include, but are not limited to, the successful completion of
 product development and testing, market acceptance of, and demand for, the
 Iomega product, any difficulties encountered in ramping up production or
 other manufacturing issues, including component availability and pricing,
 co-development, production, and distribution issues, product pricing and
 conformity to specifications, dependence upon third party suppliers,
 competition, intellectual property rights and other risks and uncertainties
 identified in the reports filed from time to time by Iomega with the U.S.
 Securities and Exchange Commission, including Iomega's Annual Report on
 Form 10-K for the year ended December 31, 2007, and its most recent
 Quarterly Report on Form 10-Q.
 
 
* 1GB = 1,000,000,000 bytes. ** Examples refer to 3-megapixel JPEG photos (at 4 photos/MB), 128 Kbps MP3 audio (at 1.1 min/MB), and 720 x 480 MPEG 2 video (at 11MB/min). Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip, ScreenPlay, REV, OfficeScreen, StorCenter, and Media Xporter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188

SOURCE Iomega Corporation
    SAN DIEGO, April 23 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:  
 IOM), a global leader in data protection and security, today announced the
 new Iomega(R) ScreenPlay(TM) HD Multimedia Drive, a portable external hard
 drive that leaves the PC behind, delivering multimedia content to
 high-definition televisions and home theater systems.
 
     The Iomega ScreenPlay HD Multimedia Drive is a 500GB* drive with the
 storage capacity to hold up to 2 million photos, 9,250 hours of music, or
 750 hours of video**, enabling family and friends to share high-resolution
 photos, music, and video clips in the comfort of the living room, without a
 computer.
 
     "Today's mainstream home entertainment products are entering the
 high-definition era, which presents a huge opportunity for media devices in
 the living room like the Iomega ScreenPlay HD Multimedia Drive," said Loren
 Bryner, ScreenPlay product manager, Iomega Corporation. "The ScreenPlay
 Drive is a great solution for Windows users -- there's no better way to
 leverage a big-screen LCD or plasma TV investment. The combination of
 ScreenPlay and today's televisions give users a seamless way to show off
 family photos, play music, and enjoy their videos from the best seat in the
 house."
 
     The portable ScreenPlay HD Multimedia Drive comes with a remote control
 for easy navigation and includes both HDMI and component video outputs for
 displaying high-resolution digital photos and video.
 
     "We took everything we learned from previous ScreenPlay products and
 created a better media-sharing tool that's right on for today's multi-media
 sharing experience," continued Bryner. "The new ScreenPlay HD Multimedia
 Drive is an intuitive, easy-to-use solution that not only makes it easier
 to enjoy all kinds of digital content but also facilitates moving and
 playing content from one display or location to another."
 
     Iomega ScreenPlay HD Multimedia Drive Technical Description
 
     The ScreenPlay HD Multimedia Drive 500GB weighs 2 pounds and measures a
 diminutive 7.7" x 2.3" x 5", or about the size of a paperback book.
 
     Inside the ScreenPlay HD Multimedia Drive is a 500GB 3.5 inch 7200 RPM
 hard drive formatted with the NTFS file system. Video connection options
 include HDMI, component and composite video, and SCART (RGB). Audio
 connection options include composite RCA and coaxial S/PDIF outputs. PC
 transfers use the USB 2.0 interface. USB, composite video, and component
 video cables are included.
 
     Using the HDMI or component outputs, the user can choose video settings
 from 480i/480p/720p/1080i (720p and 1080i are achieved through upscaling).
 Supported media formats include MP3, AC3 (Dolby(R) Digital Encoding), WAV,
 WMA, MPEG-1, MPEG-2 (AVI/VOB), MPEG-4 (AVI/DiVX 3.11, 4.x, 5.x/XViD) and
 JPEG.
 
     System Requirements
 
     The Iomega(R) ScreenPlay(TM) HD Multimedia Drive is designed for use
 with the following PC operating systems: Microsoft(R) Windows(R) 2000
 Professional, XP Home/XP Professional/XP Professional x64, Windows
 Vista(TM).
 
     Availability
 
     The Iomega(R) ScreenPlay(TM) HD Multimedia Drive USB 2.0/AV 500GB is
 now available in the Americas for $209.95. (Price is U.S. suggested
 retail.) The Iomega ScreenPlay HD Multimedia Drive is expected to be
 available in international markets in late May for euro 179.99.
 
     About Iomega
 
     Iomega Corporation, headquartered in San Diego, is a worldwide leader
 in innovative storage and network security solutions for small and
 mid-sized businesses, consumers and others. The Company has sold more than
 400 million digital storage drives and disks since its inception in 1980.
 Today, Iomega's product portfolio includes industry leading network
 attached storage products, external hard drives, and the award-winning
 removable storage technology, the REV(R) Backup Drive. OfficeScreen(R),
 Iomega's managed security services, available in the U.S. and select
 markets in Europe, provides enterprise quality perimeter security and
 secure remote network access for SMBs, which help protect small enterprises
 from data theft and liability. To learn about all of Iomega's digital
 storage products and managed services solutions, please go to the Web at
 http://www.iomega.com. Resellers can visit Iomega at
 http://www.iomega.com/ipartner.
 
     NOTE: The statements contained in this release regarding development,
 production and distribution of the Iomega(R) ScreenPlay(TM) HD Multimedia
 Drive USB 2.0/AV 500GB, anticipated product pricing and availability,
 expected product performance and specifications, future applications for
 the new product and all other statements that are not purely historical,
 are forward- looking statements within the meaning of the Private
 Securities Litigation Reform Act of 1995. All such forward-looking
 statements are based upon information available to Iomega as of the date
 hereof, and Iomega disclaims any intention or obligation to update any such
 forward-looking statements. Actual results could differ materially from
 current expectations. Factors that could cause or contribute to such
 differences include, but are not limited to, the successful completion of
 product development and testing, market acceptance of, and demand for, the
 Iomega product, any difficulties encountered in ramping up production or
 other manufacturing issues, including component availability and pricing,
 co-development, production, and distribution issues, product pricing and
 conformity to specifications, dependence upon third party suppliers,
 competition, intellectual property rights and other risks and uncertainties
 identified in the reports filed from time to time by Iomega with the U.S.
 Securities and Exchange Commission, including Iomega's Annual Report on
 Form 10-K for the year ended December 31, 2007, and its most recent
 Quarterly Report on Form 10-Q.
 
 
* 1GB = 1,000,000,000 bytes. ** Examples refer to 3-megapixel JPEG photos (at 4 photos/MB), 128 Kbps MP3 audio (at 1.1 min/MB), and 720 x 480 MPEG 2 video (at 11MB/min). Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip, ScreenPlay, REV, OfficeScreen, StorCenter, and Media Xporter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188 SOURCE Iomega Corporation