New Museum of Contemporary Art Launches Media Z Lounge

Only New York City Museum Space Devoted Exclusively to New Media



Digital and Media Arts Technology Collaboration with Zenith



Nov 14, 2000, 00:00 ET from Zenith Electronics Corporation

    NEW YORK, Nov. 14 /PRNewswire/ -- On November 16, 2000, the New Museum of
 Contemporary Art will launch Media Z Lounge, a dramatic new space for the
 exhibition and exploration of digital art, experimental video and sound works.
 Media Z Lounge is New York City's only museum space dedicated to new media
 exhibitions and programs, and the only place in the city where visitors can
 experience these works free of charge.  Designed by LOT/EK, the architectural
 team of Ada Tolla and Guiseppe Lignano, Media Z Lounge integrates art,
 technology and architecture to create a unique experience for the visitor.
 The inaugural year of Media Z Lounge is a collaboration between the New Museum
 and Zenith Electronics Corporation.
     The New Museum's Henry Luce III Director Lisa Phillips announced: "In
 recognition of the growing impact of technology on contemporary art, and of
 the many talented artists working in new media, it became imperative for us to
 create a space for its presentation.  LOT/EK's dynamic design addresses the
 challenges created by the convergence of 21st century media with 19th century
 architecture.  Continuing the Museum's commitment to presenting cutting-edge
 artists and artistic practices, Media Z Lounge will add a digital dimension to
 our ambitious programming.  Our partners at Zenith share the vision we have
 for Media Z Lounge, and their support for the program has made it a reality."
     According to Patrick Kilroy, Zenith Vice President, Marketing, the
 partnership with the New Museum supports Zenith's plan to make next-generation
 technology accessible to the forward-looking consumer.  "We are excited about
 our collaboration with the New Museum," he said.  "Zenith's innovative digital
 technology will provide a superb backdrop for the presentation of digital and
 new media arts."
     Media Z Lounge includes a project gallery for both video and digital
 projects; an intimate projection room; and five multimedia computer stations.
 The flexibility of the design allows for presentations by different artists as
 well as for projects that activate the entire space.
     Media Z Lounge will feature a variety of Zenith products in its
 presentation of new media art, including high-definition and flat-screen TV
 monitors, 15-inch LCD PC/TV monitors; 42-inch plasma displays; video
 projectors and DVD players.  The array of products supports both conventional
 and high-definition digital productions.
 
     Media Z Lounge Exhibitions and Programs
     Media Z Lounge launches with Babel Series -- a video installation by South
 African artist Candice Breitz -- and Rhizome@newmuseum.org -- a selection of
 web-based artist projects -- on November 16, 2000. Breitz's installation,
 based on a study of speech assimilation in infants, uses seven scattered video
 monitors to create an ocean of babble.  In each video, a different pop singer
 endlessly repeats the same syllable from a music video (for example, Madonna
 repeats the sound 'pa' taken from the song 'Papa Don't Preach'), resulting in
 a cacophonous primal language rooted in mass media's barrage of noise and
 image.
     All five computer stations in Media Z Lounge will be devoted to the
 presentation of web-based projects created by artists in conjunction with
 Rhizome.org, a non-profit organization based in New York City.  Rhizome.org is
 at the forefront of efforts to present new media art to the public in
 meaningful ways and to foster a critical dialogue around the numerous issues
 related to art works in new media.  Rhizome@newmuseum.org will provide an
 opportunity for Rhizome.org to present a number of elements of their website,
 including Every Image-a screen saver that randomly pulls images from the
 Rhizome.org website; and, Starrynight and Spiral-two net pieces that serve as
 interfaces for browsing through Rhizome.org's archive of numerous texts
 relating to work in new media.  Babel Series and Rhizome@newmuseum.org will be
 on view from November 16, 2000 through December 10, 2000.
 
     Digital Culture Evenings
     The New Museum will host a series of evenings designed to explore digital
 culture every sixth Thursday evening from 6.30 to 8 p.m. Guest speakers,
 artists and curators will focus on the visual arts in a digital culture,
 touching on its relationship with commerce, entertainment and even artificial
 intelligence.  The inaugural Digital Culture Evening will take place November
 30, 2000 with artist John Klima in collaboration with Rhizome.org.
     On December 14, 2000, Media Z Lounge will feature artist and composer
 Christian Marclay.  Marclay scoured local thrift stores and flea markets in
 search of discarded Christmas music and acquired more than 1,000 examples in a
 matter of weeks.  The Sounds of Christmas forms the centerpiece of his
 installation.  While six video tapes, which document each album cover, are
 projected onto the walls, guest DJs (including Marclay himself, as well as
 Toshio Kajiwara, DJ Singe, Justin Boyd and DJ Olive) create live mixes using
 turntables, a mixer and Marclay's archive of Christmas music.  Marclay's The
 Sounds of Christmas will be on view December 14-31, 2000.
     On January 9, 2001, Barcelona-based artist Antoni Abad, will present Ego,
 a computer-generated video projection that explores concepts of the self.
 Abad's installation has never before been seen in the United States, and will
 be on view through February 18, 2001.
     Media Z Lounge programming continues year-round.  A full schedule of
 exhibitions and events running through summer 2001 will be available in
 mid-November.
 
     Guest Curator Series
     To further serve the new media community, Media Z Lounge also will feature
 a guest curator series of exhibitions organized by invited curators.
 Well-known new media curators from such organizations as Rhizome.org,
 Harvestworks and the Moving Image Gallery will select web-based work for each
 show.  The format for the guest curator exhibitions will vary according to
 each presenter.
 
     LOT/EK
     Since completing their post-graduate studies in architecture at Columbia
 University in 1991, Ada Tolla and Giuseppe Lignano have created an
 architectural practice that is experimental and innovative, often exploring
 the "artificial nature" found within urban environments. LOT/EK is recognized
 by its signature use of unusual materials and particular interest in
 industrial and technological culture.
     LOT/EK projects include: Sara Meltzer Gallery (art gallery in New York
 City, 2000); Henry Urbach Gallery (2000); exhibition design, Making Time, Palm
 Beach Institute of Contemporary Art (2000); project space at Art 1999 Chicago
 (1999); indoor skateboard park, Chicago, Illinois (1998); American Diner #1,
 Tokyo, Japan (shippable restaurant, 1996)); and temporary environments for The
 Brooklyn Academy of Music's Next Wave Festival. LOT/EK has designed and
 produced numerous commercial products for the home and office, including
 TV-TANK and SURF-A-BED.
 
     Funding
     Media Z Lounge is presented in its inaugural year by Zenith Electronics
 Corporation, a long-time leader in consumer electronics and a primary
 developer of digital HDTV.  Armed with advanced display technologies from its
 parent company, LG Electronics Inc., Zenith is committed to becoming the
 digital leader in the new millennium.
     Media Z Lounge exhibitions are supported, in part, by a grant from the
 Jerome Foundation.
     The development of Media Z Lounge was made possible by a generous grant
 from the Dorothea L. Leonhardt Foundation of the Communities Foundation of
 Texas.
 
     About the New Museum
     The New Museum, founded in 1977 and located in the heart of Soho, is the
 premier destination for contemporary art in New York City. With an annual
 schedule of dynamic and provocative exhibitions, the Museum presents the most
 innovative and experimental work from around the world. Debate and discussion
 about contemporary culture is encouraged through a broad range of educational
 programs, publications, performances, and new media initiatives.  Visit
 www.newmuseum.org for more information about the New Museum.
 
 

SOURCE Zenith Electronics Corporation
    NEW YORK, Nov. 14 /PRNewswire/ -- On November 16, 2000, the New Museum of
 Contemporary Art will launch Media Z Lounge, a dramatic new space for the
 exhibition and exploration of digital art, experimental video and sound works.
 Media Z Lounge is New York City's only museum space dedicated to new media
 exhibitions and programs, and the only place in the city where visitors can
 experience these works free of charge.  Designed by LOT/EK, the architectural
 team of Ada Tolla and Guiseppe Lignano, Media Z Lounge integrates art,
 technology and architecture to create a unique experience for the visitor.
 The inaugural year of Media Z Lounge is a collaboration between the New Museum
 and Zenith Electronics Corporation.
     The New Museum's Henry Luce III Director Lisa Phillips announced: "In
 recognition of the growing impact of technology on contemporary art, and of
 the many talented artists working in new media, it became imperative for us to
 create a space for its presentation.  LOT/EK's dynamic design addresses the
 challenges created by the convergence of 21st century media with 19th century
 architecture.  Continuing the Museum's commitment to presenting cutting-edge
 artists and artistic practices, Media Z Lounge will add a digital dimension to
 our ambitious programming.  Our partners at Zenith share the vision we have
 for Media Z Lounge, and their support for the program has made it a reality."
     According to Patrick Kilroy, Zenith Vice President, Marketing, the
 partnership with the New Museum supports Zenith's plan to make next-generation
 technology accessible to the forward-looking consumer.  "We are excited about
 our collaboration with the New Museum," he said.  "Zenith's innovative digital
 technology will provide a superb backdrop for the presentation of digital and
 new media arts."
     Media Z Lounge includes a project gallery for both video and digital
 projects; an intimate projection room; and five multimedia computer stations.
 The flexibility of the design allows for presentations by different artists as
 well as for projects that activate the entire space.
     Media Z Lounge will feature a variety of Zenith products in its
 presentation of new media art, including high-definition and flat-screen TV
 monitors, 15-inch LCD PC/TV monitors; 42-inch plasma displays; video
 projectors and DVD players.  The array of products supports both conventional
 and high-definition digital productions.
 
     Media Z Lounge Exhibitions and Programs
     Media Z Lounge launches with Babel Series -- a video installation by South
 African artist Candice Breitz -- and Rhizome@newmuseum.org -- a selection of
 web-based artist projects -- on November 16, 2000. Breitz's installation,
 based on a study of speech assimilation in infants, uses seven scattered video
 monitors to create an ocean of babble.  In each video, a different pop singer
 endlessly repeats the same syllable from a music video (for example, Madonna
 repeats the sound 'pa' taken from the song 'Papa Don't Preach'), resulting in
 a cacophonous primal language rooted in mass media's barrage of noise and
 image.
     All five computer stations in Media Z Lounge will be devoted to the
 presentation of web-based projects created by artists in conjunction with
 Rhizome.org, a non-profit organization based in New York City.  Rhizome.org is
 at the forefront of efforts to present new media art to the public in
 meaningful ways and to foster a critical dialogue around the numerous issues
 related to art works in new media.  Rhizome@newmuseum.org will provide an
 opportunity for Rhizome.org to present a number of elements of their website,
 including Every Image-a screen saver that randomly pulls images from the
 Rhizome.org website; and, Starrynight and Spiral-two net pieces that serve as
 interfaces for browsing through Rhizome.org's archive of numerous texts
 relating to work in new media.  Babel Series and Rhizome@newmuseum.org will be
 on view from November 16, 2000 through December 10, 2000.
 
     Digital Culture Evenings
     The New Museum will host a series of evenings designed to explore digital
 culture every sixth Thursday evening from 6.30 to 8 p.m. Guest speakers,
 artists and curators will focus on the visual arts in a digital culture,
 touching on its relationship with commerce, entertainment and even artificial
 intelligence.  The inaugural Digital Culture Evening will take place November
 30, 2000 with artist John Klima in collaboration with Rhizome.org.
     On December 14, 2000, Media Z Lounge will feature artist and composer
 Christian Marclay.  Marclay scoured local thrift stores and flea markets in
 search of discarded Christmas music and acquired more than 1,000 examples in a
 matter of weeks.  The Sounds of Christmas forms the centerpiece of his
 installation.  While six video tapes, which document each album cover, are
 projected onto the walls, guest DJs (including Marclay himself, as well as
 Toshio Kajiwara, DJ Singe, Justin Boyd and DJ Olive) create live mixes using
 turntables, a mixer and Marclay's archive of Christmas music.  Marclay's The
 Sounds of Christmas will be on view December 14-31, 2000.
     On January 9, 2001, Barcelona-based artist Antoni Abad, will present Ego,
 a computer-generated video projection that explores concepts of the self.
 Abad's installation has never before been seen in the United States, and will
 be on view through February 18, 2001.
     Media Z Lounge programming continues year-round.  A full schedule of
 exhibitions and events running through summer 2001 will be available in
 mid-November.
 
     Guest Curator Series
     To further serve the new media community, Media Z Lounge also will feature
 a guest curator series of exhibitions organized by invited curators.
 Well-known new media curators from such organizations as Rhizome.org,
 Harvestworks and the Moving Image Gallery will select web-based work for each
 show.  The format for the guest curator exhibitions will vary according to
 each presenter.
 
     LOT/EK
     Since completing their post-graduate studies in architecture at Columbia
 University in 1991, Ada Tolla and Giuseppe Lignano have created an
 architectural practice that is experimental and innovative, often exploring
 the "artificial nature" found within urban environments. LOT/EK is recognized
 by its signature use of unusual materials and particular interest in
 industrial and technological culture.
     LOT/EK projects include: Sara Meltzer Gallery (art gallery in New York
 City, 2000); Henry Urbach Gallery (2000); exhibition design, Making Time, Palm
 Beach Institute of Contemporary Art (2000); project space at Art 1999 Chicago
 (1999); indoor skateboard park, Chicago, Illinois (1998); American Diner #1,
 Tokyo, Japan (shippable restaurant, 1996)); and temporary environments for The
 Brooklyn Academy of Music's Next Wave Festival. LOT/EK has designed and
 produced numerous commercial products for the home and office, including
 TV-TANK and SURF-A-BED.
 
     Funding
     Media Z Lounge is presented in its inaugural year by Zenith Electronics
 Corporation, a long-time leader in consumer electronics and a primary
 developer of digital HDTV.  Armed with advanced display technologies from its
 parent company, LG Electronics Inc., Zenith is committed to becoming the
 digital leader in the new millennium.
     Media Z Lounge exhibitions are supported, in part, by a grant from the
 Jerome Foundation.
     The development of Media Z Lounge was made possible by a generous grant
 from the Dorothea L. Leonhardt Foundation of the Communities Foundation of
 Texas.
 
     About the New Museum
     The New Museum, founded in 1977 and located in the heart of Soho, is the
 premier destination for contemporary art in New York City. With an annual
 schedule of dynamic and provocative exhibitions, the Museum presents the most
 innovative and experimental work from around the world. Debate and discussion
 about contemporary culture is encouraged through a broad range of educational
 programs, publications, performances, and new media initiatives.  Visit
 www.newmuseum.org for more information about the New Museum.
 
 SOURCE  Zenith Electronics Corporation