New Oregon Moves Initiative Inspires Good Health And Community Goodwill

Four-week fitness challenge rewards participants; sets goal to distribute $50K to regional non-profits

Oct 10, 2013, 12:00 ET from LifeWise Health Plan of Oregon

PORTLAND, Ore., Oct. 10, 2013 /PRNewswire/ -- There's never been a better time for Oregon residents to get their move on. From October 21 to November 17, 2013 Oregonians are invited to join Oregon Moves – a four-week fitness challenge powered by EveryMove that turns active living choices into donations for statewide charities. The sponsors, LifeWise Health Plan of Oregon and Vivacity, have made it possible for Oregonians to get moving for a good cause in an effort to distribute a total of $50,000 for the following regional nonprofits: the American Heart Association; American Lung Association; United Way of the Columbia-Willamette; United Way of Deschutes County; and Brian Grant Foundation.

To get started with Oregon Moves, participants can enroll online at starting October 7. Enrollment will be open throughout the contest, but participants are encouraged to sign up early to help ensure the maximum charitable donation. Beginning October 21 through November 17, participants will track their "Active Days" through the web site or any number of fitness tracking devices connected to EveryMove, which will contribute to the charity challenge as well as their individual rewards. For every "active day" participants log, the sponsors will donate money to one of the five selected charities.

Oregon Moves rewards participants with individual rewards but takes it a step further by benefitting others. "Sometimes we need a little nudge to get us moving, and even the smallest incentive can do the trick," said Russell Benaroya, CEO, EveryMove. "In addition to the individual rewards, Oregon Moves offers the added bonus of giving money to some of our state's hallmark non-profits. We're so thankful to our campaign sponsors, LifeWise Health Plan of Oregon and Vivacity, as each company actively demonstrates a commitment to good health and well-being. This generous support is yet another example of that commitment."           

As further motivation to take that first step, Striiv, a developer of fitness tracking devices, is offering a discount on the Striiv Play Pedometer to verified LifeWise Health Plan of Oregon members who participate in Oregon Moves.

For more information about EveryMove and Oregon Moves, visit

About EveryMove
EveryMove is helping consumers get recognized and rewarded for their active choices. On EveryMove, consumers can log hundreds of different daily activities and workouts and earn points towards valuable rewards sponsored by their employer, health plan and favorite retail brands. EveryMove also offers opportunities for health plans, employers and brands to ignite a fitness movement within their communities through sponsored challenges and activity focused events. Come join the movement at

About LifeWise Health Plan of Oregon
Thousands of people turn to LifeWise Health Plan of Oregon for their individual, family or group health coverage. And the reason is simple: we actively support all of our members' healthy decisions. From the healthy foods you eat to the activities you take part in, LifeWise is a health partner that provides tips, tools and encouragement you can use to live the healthiest life possible.

Founded in 1986 and based in Portland, Ore., LifeWise is part of a family of companies that cover more than 1.7 million people. Together, we provide a number of products and services that include health, life, vision, dental, stop-loss, disability and workforce wellness programs. For more information, please visit

About Vivacity
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers.  The company's personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity's workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity's programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit to learn more about the company and its offerings.

SOURCE LifeWise Health Plan of Oregon