New PEEPS(R) Fest Showcases Wonderful World of PEEPS(R)

Dec 31, 2009, 09:00 ET from Just Born, Inc.

BETHLEHEM, Pa., Dec. 31 /PRNewswire/ -- The wonderful world of PEEPS®, the confection that has won the hearts and taste buds of young and old throughout the nation, is the focus of the first-ever PEEPS® Fest which culminates with the PEEPS® drop tonight in historic Bethlehem, Pa.


At the two-day PEEPS® Fest, children and their families are celebrating the popularity of PEEPS® as they enjoy a variety of great music, art, interactive displays and family fun. A few of the many highlights include live musical performers, PEEPS® Olympics, fun kids' crafts, photos with the PEEPS® mascot, images of work by Washington D.C.-based PEEPS® artist David Ottogalli, glassblowing demonstrations, ice sculptures, smore making and shopping in the Just Born store. In addition, several of Bethlehem's restaurants have partnered with the festival to offer special desserts made with PEEPS®. The public has been able to vote for their favorite PEEPS® dessert at Recipes for the decadent delights will be available at PEEPS® Fest for guests to take home and make themselves.

PEEPS® Fest, which is presented by Just Born, Inc. - the company that manufactures PEEPS® - and the nonprofit arts organization ArtsQuest, also includes a variety of dioramas created by area school children as part of the first Lehigh Valley PEEPS® Scholastic Diorama Competition. The competition, for kindergarten through 12th-grade students, is showcasing PEEPS® in a variety of creative and imaginative ways. Three first-place winners will receive a tour of the Just Born plant in Bethlehem to see where and how PEEPS® are made, and one grand-prize winner will tour Just Born and has been invited to "drop" the PEEPS® Chick at the city's First Night Bethlehem celebration tonight!

"Our PEEPS® Brand is honored and excited to be a part of ArtsQuest's special holiday celebration," commented Just Born Brand Manager Chris Schneeweiss. "ArtsQuest provides an integral cultural dimension to our community and its Christkindlmarkt Bethlehem has become an institution.

"We hope that ArtsQuest's Lehigh Valley-wide PEEPS® Diorama Contest for all schoolchildren is making this year's celebration a very sweet success for Bethlehem."

PEEPS® Fest is taking place in the Christkindlmarkt tents at Spring and Main streets in Bethlehem; noon-midnight Dec. 31. For admission prices and more information, please visit or call 610-332-1300.

Just Born, Inc.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.


ArtsQuest is a community-focused nonprofit arts organization located in Bethlehem, PA. The organization, founded in 1984, presents the 10-day music festival Musikfest each August, the 15-day holiday marketplace Christkindlmarkt Bethlehem in November/December and First Night Bethlehem on New Year's Eve. It also owns and operates the Banana Factory cultural arts and education center and is developing, in conjunction with the City of Bethlehem, the SteelStacks arts, culture and education campus in Bethlehem. ArtsQuest's mission is "to celebrate arts and culture."

SOURCE Just Born, Inc.