LOS ANGELES, May 5, 2014 /PRNewswire/ -- A new report from Savings.com, which generates half a billion dollars in sales for retailers annually, found a 10 percent increase in coupon redemptions for April 2014, signifying a strong May shopping season. The report, which will be offered monthly, analyzes current retail sales trends, coupon redemption rates, and provides insight on the impact the redemptions have on upcoming buying periods.
"Analyzing retail trends in the couponing industry provides deep insights into the ways consumers are purchasing across a wide range of retailers," said Seth Barnes, Head of Marketing at Savings.com. "Our ability to track coupon redemption rates allows us to predict consumers purchasing patterns, and pinpoint how consumers are currently interacting with retailers."
The report also takes a deeper look at Macy's and unveils its strong redemption rate performance. In April, Macy's deal redemptions on Savings.com were up 60 percent compared to 2013. Other key insights outlined in the report include:
- Mobile continues to fuel coupon and deal traffic: Mobile traffic to Savings.com grew 98 percent year-over-year. More than half of searches on "deal" and "coupon" terms for household brands like Gap and Footlocker came from smartphones.
- Home and travel deals increased in April: While the travel category tends to see the most coupon redemptions in Q1, Savings.com saw the home category make inroads during April as consumers turned their attention to spring cleaning and do-it-yourself projects.
- Expect an increase of deals in Q2: An uptick in coupon usage around Easter, especially on phones, indicates that a strong Mother's Day could be in the offing. Additionally, major department stores have new summer apparel designs on sale; expect deal volume to increase heading into summer.
Savings.com gives you the best deals on everything you want. Tell us what stores and categories you like, and Savings.com will deliver the best deals for you handpicked by expert DealPros®. In addition to providing personalized recommendations, Savings.com has one of the most in-depth databases of coupons. Shoppers can access thousands of exclusive offers from the biggest retailer names along with 100,000+ deals aggregated from online and national retailers. More than 5 million shoppers turn to Savings.com each month as the trusted resource to find the best deals and to interact with the site's popular coupon blog and community of online shoppers, the DealPros. In June 2012, Savings.com was acquired by Cox Target Media, one of the world's leading direct marketing companies. Cox Target Media is also the owner and operator of leading direct marketing brand, Valpak and Valpak.com. Traveling overseas? Visit Savings.com's sister site in the UK, Savoo.co.uk.
ABOUT COX MEDIA GROUP
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.