New Study Declares Oracle the Leader in CRM Intelligence

The Data Warehouse Institute Finds Oracle the Most Widely Used Vendor By

Companies Seeking to Harness Customer Information for Strategic Advantage



Apr 17, 2001, 01:00 ET from Oracle Corp.

    REDWOOD SHORES, Calif., April 17 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?646880 ) The newly published Industry
 Study, "Harnessing Customer Information for Strategic Advantage: Technical
 Challenges and Business Solutions" from The Data Warehousing Institute (TDWI)
 shows that Oracle Corp. (Nasdaq: ORCL), the largest provider of software for
 e-business, is the overwhelming leader in providing customer intelligence
 through a combination of data warehousing and customer relationship management
 (CRM) software.  Oracle topped the charts, receiving top rankings in
 four categories -- databases, data warehousing tools, applications and CRM
 professional services -- and placed second in the analytical tools category.
 In databases, the TDWI study found that Oracle databases are being used in
 more than half of all CRM projects -- more than twice that of the nearest
 database competitor.
     The study's results show the growing importance of a complete and
 integrated approach to Customer Relationship Management (CRM).  Of the
 1,670 TDWI members and conference attendees surveyed, 72 percent identified
 product functionality matching their needs as the most important criteria in
 evaluating CRM products.  Using the Oracle E-Business Suite, Oracle platform
 and Oracle CRM professional services, e-businesses have all they need to
 rapidly assess and address changing market conditions and ultimately gain a
 greater return for customer-related activities.  Only Oracle offers a fully
 integrated approach to data gathering, data management and data quality
 control which yields accurate, timely analysis.
     "Oracle's success in this study is indicative of their strength in data
 warehousing and business intelligence as well as the comprehensiveness of
 their software offering," said Wayne Eckerson, director of Education and
 Research, The Data Warehousing Institute.
     This study also shows that companies who either currently have or plan to
 implement CRM solutions based on data warehousing and business intelligence
 architectures trust Oracle more than any other vendor to provide them the
 means to derive competitive, strategic advantage from their customer
 information.  The Oracle database is being used in 57 percent of all CRM
 projects, compared to Microsoft with 26 percent and IBM with 17 percent.  For
 extraction, transformation and loading (ETL), 33 percent of respondents look
 to Oracle, followed by Microsoft in second with 18 percent and Informatica
 with 17 percent.  What's more, Oracle was a close runner-up in the analytical
 tools category with 21 percent of vendors.
     "Oracle realizes that the key value-add behind e-business is the ability
 to 'know your customers,' and The Data Warehouse Institute Study shows that
 e-businesses recognize Oracle's innovation and leadership in this space," said
 Jeremy Burton, senior vice president of Product Marketing, Oracle Corp.
 "Oracle is pleased to have received such a strong validation of its strategy
 and complete product functionality in the CRM Intelligence market with Oracle
 databases being used in more than half of all CRM projects -- well over
 3 times as much as IBM DB2."
     As the premier provider of in-depth education and training in the data
 warehousing and business intelligence industry, TDWI is dedicated to educating
 business and information technology professionals about the strategies,
 techniques, and tools required to successfully design, build, and maintain
 data warehouses.  Designed to explore the role of data warehousing and
 business intelligence in CRM strategies and solutions, TDWI's 2000 Industry
 Study aims to help business intelligence professionals understand their role
 in CRM solutions and help business executives understand the role of data
 warehousing and business intelligence in CRM projects.  Through a survey
 formulated to discern the status, scale, scope, and architecture of CRM
 projects, this study helps these professionals understand the characteristics
 and best practices associated with current and planned CRM solutions.  The
 study also identifies the leading vendors that provide services, applications,
 tools, and infrastructure for CRM solutions.
 
     About Oracle
     Oracle Corporation provides the software the powers the Internet.  For
 more information about Oracle, please call 650-506-7000.
 
     Trademarks
     Oracle is a registered trademark and Oracle9i is a trademark or registered
 trademark of Oracle Corporation.  Other names may be trademarks of their
 respective owners.
 
 

SOURCE Oracle Corp.
    REDWOOD SHORES, Calif., April 17 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?646880 ) The newly published Industry
 Study, "Harnessing Customer Information for Strategic Advantage: Technical
 Challenges and Business Solutions" from The Data Warehousing Institute (TDWI)
 shows that Oracle Corp. (Nasdaq: ORCL), the largest provider of software for
 e-business, is the overwhelming leader in providing customer intelligence
 through a combination of data warehousing and customer relationship management
 (CRM) software.  Oracle topped the charts, receiving top rankings in
 four categories -- databases, data warehousing tools, applications and CRM
 professional services -- and placed second in the analytical tools category.
 In databases, the TDWI study found that Oracle databases are being used in
 more than half of all CRM projects -- more than twice that of the nearest
 database competitor.
     The study's results show the growing importance of a complete and
 integrated approach to Customer Relationship Management (CRM).  Of the
 1,670 TDWI members and conference attendees surveyed, 72 percent identified
 product functionality matching their needs as the most important criteria in
 evaluating CRM products.  Using the Oracle E-Business Suite, Oracle platform
 and Oracle CRM professional services, e-businesses have all they need to
 rapidly assess and address changing market conditions and ultimately gain a
 greater return for customer-related activities.  Only Oracle offers a fully
 integrated approach to data gathering, data management and data quality
 control which yields accurate, timely analysis.
     "Oracle's success in this study is indicative of their strength in data
 warehousing and business intelligence as well as the comprehensiveness of
 their software offering," said Wayne Eckerson, director of Education and
 Research, The Data Warehousing Institute.
     This study also shows that companies who either currently have or plan to
 implement CRM solutions based on data warehousing and business intelligence
 architectures trust Oracle more than any other vendor to provide them the
 means to derive competitive, strategic advantage from their customer
 information.  The Oracle database is being used in 57 percent of all CRM
 projects, compared to Microsoft with 26 percent and IBM with 17 percent.  For
 extraction, transformation and loading (ETL), 33 percent of respondents look
 to Oracle, followed by Microsoft in second with 18 percent and Informatica
 with 17 percent.  What's more, Oracle was a close runner-up in the analytical
 tools category with 21 percent of vendors.
     "Oracle realizes that the key value-add behind e-business is the ability
 to 'know your customers,' and The Data Warehouse Institute Study shows that
 e-businesses recognize Oracle's innovation and leadership in this space," said
 Jeremy Burton, senior vice president of Product Marketing, Oracle Corp.
 "Oracle is pleased to have received such a strong validation of its strategy
 and complete product functionality in the CRM Intelligence market with Oracle
 databases being used in more than half of all CRM projects -- well over
 3 times as much as IBM DB2."
     As the premier provider of in-depth education and training in the data
 warehousing and business intelligence industry, TDWI is dedicated to educating
 business and information technology professionals about the strategies,
 techniques, and tools required to successfully design, build, and maintain
 data warehouses.  Designed to explore the role of data warehousing and
 business intelligence in CRM strategies and solutions, TDWI's 2000 Industry
 Study aims to help business intelligence professionals understand their role
 in CRM solutions and help business executives understand the role of data
 warehousing and business intelligence in CRM projects.  Through a survey
 formulated to discern the status, scale, scope, and architecture of CRM
 projects, this study helps these professionals understand the characteristics
 and best practices associated with current and planned CRM solutions.  The
 study also identifies the leading vendors that provide services, applications,
 tools, and infrastructure for CRM solutions.
 
     About Oracle
     Oracle Corporation provides the software the powers the Internet.  For
 more information about Oracle, please call 650-506-7000.
 
     Trademarks
     Oracle is a registered trademark and Oracle9i is a trademark or registered
 trademark of Oracle Corporation.  Other names may be trademarks of their
 respective owners.
 
 SOURCE  Oracle Corp.

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