New Survey Finds Millions Of Americans Living With Tooth Pain

Jul 05, 2005, 01:00 ET from Del Laboratories, Inc.

    UNIONDALE, N.Y., July 5 /PRNewswire/ -- According to a recent survey*
 conducted by Harris Interactive for new Orajel(R) Advanced Tooth Desensitizer,
 nearly half of all American adults (46 percent) have experienced sensitive
 teeth in the past five years.  Of these sufferers, almost half either did
 nothing about their sensitive teeth or were not satisfied with their treatment
 options.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050705/NYTU018 )
     Now sensitive teeth sufferers have a revolutionary new way to treat
 sensitive teeth with the introduction of new Orajel(R) Advanced Tooth
 Desensitizer.  Utilizing a patented, FDA-cleared formula previously available
 only through a dentist, this product relieves pain resulting from dental
 sensitivity in just one day with one treatment that takes only minutes to
 apply and lasts up to one month.
     "So many people live with tooth sensitivity," says Chris Kammer, D.D.S.,
 dental expert in private practice in Madison, Wisconsin, and founding member
 of the American Academy of Cosmetic Dentistry (AACD).  "I find that many
 people don't like using sensitive teeth toothpastes because of the bad taste
 and the length of time it takes to actually feel some results."
     According to the survey, tooth sensitivity has changed the lives of 55
 percent of people suffering from dental sensitivity, and in fact, 41 percent
 admitted to actually having changed the way they ate or drank (e.g., using a
 straw, eating only on one side of their mouth, etc.) in order to live pain-
 free.
     "Teeth sensitivity is more than just an annoyance -- it can have life-
 disrupting consequences for many people," says Kammer.  "The availability of
 this new at-home treatment, Orajel(R) Advanced Tooth Desensitizer, will bring
 relief to many.  One treatment takes only minutes to relieve painful tooth
 sensitivity for up to a month."
     Among the reasons for sensitive teeth, the Orajel survey found the most
 common were teeth clenching or grinding (21 percent), receding gums (21
 percent), and cracked or chipped teeth (18 percent). Of those living with the
 pain, only 40 percent talked to their dentist about the problem.
     Forty-two percent of people who have experienced sensitive teeth in the
 past five years felt that sensitive teeth are more uncomfortable than canker
 sores, ingrown toenails, or constipation, and, when asked what food would be
 the hardest to give up if they had to due to sensitive teeth, 23 percent of
 American adults indicated it would be ice cream.
     Del Pharmaceuticals, Inc., a subsidiary of Del Laboratories, markets and
 manufactures over-the-counter pharmaceuticals, including: Orajel(R) -- the
 number one brand of topical oral analgesics, Dermarest(R) Psoriasis treatments
 -- the number one brand of over-the-counter psoriasis treatments, Gentle
 Naturals(R), Pronto(R) Plus lice treatments, and Auro-dri(R).  For more
 information, visit http://www.orajel.com.
 
     *Methodology
     Harris Interactive(R) fielded the study from March 29-31, 2005, via its
 QuickQuery(SM) online omnibus service, interviewing a nationwide sample of
 2,681 U.S. adults, 1,202 of whom have experienced sensitive teeth in the past
 five years. Data were weighted to be representative of the total U.S. adult
 population on the basis of region, age within gender, education, household
 income, race/ethnicity, and propensity to be online. In theory, with a
 probability sample of this size, one can say with 95 percent certainty that
 the results have a statistical precision of plus or minus 3 percentage points
 of what they would be if the entire adult U.S. population had been polled with
 complete accuracy. In theory, with a probability sample of this size, one can
 say with 95 percent certainty that the results have a statistical precision of
 plus or minus 4 percentage points of what they would be if the entire
 population of U.S. adults who have experienced sensitive teeth in the past
 five years had been polled with complete accuracy. This is not a probability
 sample.
 
 

SOURCE Del Laboratories, Inc.
    UNIONDALE, N.Y., July 5 /PRNewswire/ -- According to a recent survey*
 conducted by Harris Interactive for new Orajel(R) Advanced Tooth Desensitizer,
 nearly half of all American adults (46 percent) have experienced sensitive
 teeth in the past five years.  Of these sufferers, almost half either did
 nothing about their sensitive teeth or were not satisfied with their treatment
 options.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050705/NYTU018 )
     Now sensitive teeth sufferers have a revolutionary new way to treat
 sensitive teeth with the introduction of new Orajel(R) Advanced Tooth
 Desensitizer.  Utilizing a patented, FDA-cleared formula previously available
 only through a dentist, this product relieves pain resulting from dental
 sensitivity in just one day with one treatment that takes only minutes to
 apply and lasts up to one month.
     "So many people live with tooth sensitivity," says Chris Kammer, D.D.S.,
 dental expert in private practice in Madison, Wisconsin, and founding member
 of the American Academy of Cosmetic Dentistry (AACD).  "I find that many
 people don't like using sensitive teeth toothpastes because of the bad taste
 and the length of time it takes to actually feel some results."
     According to the survey, tooth sensitivity has changed the lives of 55
 percent of people suffering from dental sensitivity, and in fact, 41 percent
 admitted to actually having changed the way they ate or drank (e.g., using a
 straw, eating only on one side of their mouth, etc.) in order to live pain-
 free.
     "Teeth sensitivity is more than just an annoyance -- it can have life-
 disrupting consequences for many people," says Kammer.  "The availability of
 this new at-home treatment, Orajel(R) Advanced Tooth Desensitizer, will bring
 relief to many.  One treatment takes only minutes to relieve painful tooth
 sensitivity for up to a month."
     Among the reasons for sensitive teeth, the Orajel survey found the most
 common were teeth clenching or grinding (21 percent), receding gums (21
 percent), and cracked or chipped teeth (18 percent). Of those living with the
 pain, only 40 percent talked to their dentist about the problem.
     Forty-two percent of people who have experienced sensitive teeth in the
 past five years felt that sensitive teeth are more uncomfortable than canker
 sores, ingrown toenails, or constipation, and, when asked what food would be
 the hardest to give up if they had to due to sensitive teeth, 23 percent of
 American adults indicated it would be ice cream.
     Del Pharmaceuticals, Inc., a subsidiary of Del Laboratories, markets and
 manufactures over-the-counter pharmaceuticals, including: Orajel(R) -- the
 number one brand of topical oral analgesics, Dermarest(R) Psoriasis treatments
 -- the number one brand of over-the-counter psoriasis treatments, Gentle
 Naturals(R), Pronto(R) Plus lice treatments, and Auro-dri(R).  For more
 information, visit http://www.orajel.com.
 
     *Methodology
     Harris Interactive(R) fielded the study from March 29-31, 2005, via its
 QuickQuery(SM) online omnibus service, interviewing a nationwide sample of
 2,681 U.S. adults, 1,202 of whom have experienced sensitive teeth in the past
 five years. Data were weighted to be representative of the total U.S. adult
 population on the basis of region, age within gender, education, household
 income, race/ethnicity, and propensity to be online. In theory, with a
 probability sample of this size, one can say with 95 percent certainty that
 the results have a statistical precision of plus or minus 3 percentage points
 of what they would be if the entire adult U.S. population had been polled with
 complete accuracy. In theory, with a probability sample of this size, one can
 say with 95 percent certainty that the results have a statistical precision of
 plus or minus 4 percentage points of what they would be if the entire
 population of U.S. adults who have experienced sensitive teeth in the past
 five years had been polled with complete accuracy. This is not a probability
 sample.
 
 SOURCE  Del Laboratories, Inc.