New TV Commercial Goes Behind the Scenes of American Airlines' Exclusive 'More Room Throughout Coach'

Customers Say They Appreciate Extra Legroom and Comfort



Apr 23, 2002, 01:00 ET from American Airlines

    FORT WORTH, Texas, April 23 /PRNewswire/ -- American Airlines unveiled its
 latest commercial today, showing the company's transition to the exclusive
 "More Room Throughout Coach" seating.
     "Eight hundred, seventy-five planes," the commercial begins.  "Nine
 thousand, six hundred eighty-nine seats removed."  In just 30 seconds, the
 commercial takes the viewer from planning to completion of the most innovative
 initiative the industry has seen to provide passenger comfort to air
 travelers.
     More than two years after the company announced its plan to remove seats
 from the coach section of its entire fleet, American remains the only airline
 to offer extra legroom throughout the coach section on all its airplanes.
     "We want to make sure that our customers can see the difference between
 the airline that provides comfort and others who want to make them believe
 they do," said Mike Gunn, executive vice president of Marketing and Planning
 for American.  "We are the only airline to invest the time and resources into
 adding additional space in every coach cabin, in every airplane in our fleet.
 And we did not ask our customers to pay more for it."
    "More Room Throughout Coach" has been immensely popular.  Since the first
 "More Room" airplane went into service in 2000, American has received
 thousands of letters, emails and phone calls from travelers saying thanks for
 the comfort.
     "Travelers at Motorola appreciate the freedom to book any seat on an
 American plane knowing that they will have enough space to work on their
 laptop, to get in and out of their seats, or just stretch their legs and
 relax," said Jeff Walker, corporate director of Travel for Motorola.
     The commercial will air beginning April 24 in six markets, including New
 York, Los Angeles, Chicago and Boston.  Spots on national cable will air on
 premium, high-profile networks such as CNN, CNBC, A&E and The History Channel.
 
           "More Room For More Coach Passengers ... Only on American"
 
     Current AMR Corp. (NYSE:   AMR) news releases can be accessed via the
 Internet.  The address is http://www.amrcorp.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X37975614
 
 

SOURCE American Airlines
    FORT WORTH, Texas, April 23 /PRNewswire/ -- American Airlines unveiled its
 latest commercial today, showing the company's transition to the exclusive
 "More Room Throughout Coach" seating.
     "Eight hundred, seventy-five planes," the commercial begins.  "Nine
 thousand, six hundred eighty-nine seats removed."  In just 30 seconds, the
 commercial takes the viewer from planning to completion of the most innovative
 initiative the industry has seen to provide passenger comfort to air
 travelers.
     More than two years after the company announced its plan to remove seats
 from the coach section of its entire fleet, American remains the only airline
 to offer extra legroom throughout the coach section on all its airplanes.
     "We want to make sure that our customers can see the difference between
 the airline that provides comfort and others who want to make them believe
 they do," said Mike Gunn, executive vice president of Marketing and Planning
 for American.  "We are the only airline to invest the time and resources into
 adding additional space in every coach cabin, in every airplane in our fleet.
 And we did not ask our customers to pay more for it."
    "More Room Throughout Coach" has been immensely popular.  Since the first
 "More Room" airplane went into service in 2000, American has received
 thousands of letters, emails and phone calls from travelers saying thanks for
 the comfort.
     "Travelers at Motorola appreciate the freedom to book any seat on an
 American plane knowing that they will have enough space to work on their
 laptop, to get in and out of their seats, or just stretch their legs and
 relax," said Jeff Walker, corporate director of Travel for Motorola.
     The commercial will air beginning April 24 in six markets, including New
 York, Los Angeles, Chicago and Boston.  Spots on national cable will air on
 premium, high-profile networks such as CNN, CNBC, A&E and The History Channel.
 
           "More Room For More Coach Passengers ... Only on American"
 
     Current AMR Corp. (NYSE:   AMR) news releases can be accessed via the
 Internet.  The address is http://www.amrcorp.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X37975614
 
 SOURCE  American Airlines