WASHINGTON, Aug. 4, 2015 /PRNewswire-USNewswire/ -- The Society of Chemical Manufacturers and Affiliates (SOCMA) today unveiled its new membership video, featuring specialty chemical manufacturers who share insight about why they chose to join the leading trade association representing this unique industry.
"We are so pleased with this dynamic new video that reinforces SOCMA's value proposition to members," said SOCMA President and CEO Lawrence D. Sloan. "There's no better way to demonstrate SOCMA's spirit of community and describe the special focus we provide to specialty chemical manufacturers than to hear it directly from members who are taking advantage of our resources on a daily basis. We plan to utilize this great new marketing tool to remind members how we can assist them in achieving operational excellence at their facilities, as well as recruit new members to the association."
From networking, to advocacy, to ChemStewards®, members readily shared their stories about what drew them to SOCMA. According to Chuck Bennett of Dixie Chemical, "I don't know how you can be in the specialty chemical business today without being involved in some organization similar to this. Obviously, SOCMA provides a forum for specialty chemical manufacturers that I don't think any other organization can provide."
Others said they joined SOCMA for the one-on-one assistance they receive. "One of the biggest benefits of being a member of SOCMA for a very small company like mine is that I can tap into resources that wouldn't be available to me otherwise," said Kate Donahue, President of Hampford Research. "I know that when I pick-up the phone and call someone here, I will get an answer immediately because I've got the advantage of knowing about everyone on the staff. That kind of personal attention you don't get in a lot of other associations."
View the complete video to learn more about why specialty manufacturers are joining SOCMA.
The video was produced as part of SOCMA's membership outreach and will be used in recruitment and retention efforts.
Since 1921, SOCMA has represented a diverse membership of small, medium and large chemical companies located around the world. Collectively, SOCMA members are key drivers to a successful economy, contributing $24 billion annually to the U.S. GDP. For more information, visit www.socma.com.
Senior Manager, PR & Communications
SOURCE Society of Chemical Manufacturers and Affiliates