Off-road racers will find high-performance racing fuel at Xtreme. Komski said, "Our target market is anyone buying gas, but especially those who typically carry drums of racing fuel in the back of their trucks. This is a much more convenient and safer option. The rest of the Xtreme experience is for people who just want to have fun." If racers have a special order for racing fuel; they can call ahead and have it ready for them.
In addition to fueling the adrenaline rush of off-road and water vehicles,
Xtreme utilized the branding of Monster Energy. Monster found the concept so
compelling that they jumped onboard right away. "They are clearly part of the
experience and clearly visible throughout the property," said Komski. Monster
The pumps, as well as all the graphics around the store, feature Monster sponsored athletes, while plasma screens play extreme sports for customers. As a "76" gas station, Ed was able to secure the last "76" ball in the state for the sign as a touch of nostalgia.
Inside the store, coffee, drinks and food can be found, but Monster
sponsored gear sets it apart. For the first time, Monster merchandise, such as
shirts, hats, etc., will be sold in store. Also featured is
For campers, there are RV services, H2O, dump, propane, and easy access. Komski said, "We're looking for large RV supplies to add to the planned travel center like a camping world." An on-site repair facility is planned as well.
SOURCE Reeder Media