New York Auto Show's World Traffic Safety Symposium Recognizes Drive Safer America with Community Service Award

Apr 20, 2001, 01:00 ET from Continental

    NEW YORK, April 20 /PRNewswire Interactive News Release/ -- Drive Safer
 America! sponsored by Continental has been awarded the Community Service Award
 from the 2001 World Traffic Safety Symposium at the New York Auto Show, for
 its national safe driving campaign, it was announced today.
     The award recognizes Continental Teves for its multi-million dollar public
 information and interactive traffic safety education campaign called "Drive
 Safer America!"  Drive Safer America! is a national safety campaign that
 informs motorists about the benefits and proper use of new safety technologies
 like the Electronic Stability Program.  Accepting the award for Continental
 Teves was Mark Sowka, vice president of Electronic Brake Systems, during
 ceremonies at the Greater New York International Auto Show.
     Working with famed race car driver and automotive expert Lyn St. James and
 traffic safety experts from AAA, Continental developed the campaign and
 launched it in 1997.  The campaign travels to automotive safety events
 throughout North America in a state-of-the-art tractor-trailer fitted with
 safety exhibits and an interactive education system.  The campaign has
 educated millions on the proper use of new safety technologies that contribute
 to safer highways when used properly.
     The DSA! trailer allows participants to use the first-ever anti-lock brake
 technology simulator, interactive exhibits on anti-lock brake systems, the
 Electronic Stability Program and a portable Skid Pad Challenge where drivers
 can experience first-hand the advantage of four wheel anti-lock brakes,
 traction control and other new smart chassis management technologies.
     The entire Drive Safer America! public education program is made available
 to the public at absolutely no cost to the community, or safety event.  In
 addition, Continental Teves reinforces traffic safety education through a free
 subscription to their informative safety newsletter and access to the web site
 www.drivesaferamerica.org .
     Ms. St. James works actively on behalf of Drive Safer America!.
 Ms. St. James believes that public education is vital to helping consumers
 gain the full benefit of the safety tools available to them in today's
 vehicles.
     Ms. St. James, in her fifth straight year of partnership with Continental
 Teves, has developed a series of safe driving techniques and practices that
 all drivers can apply year round.  Ms. St. James has compiled an extensive
 list of safety suggestions that are featured in a free Drive Safer America!
 brochure and that are also available at their website.
     Continental Teves, headquartered in Frankfurt/Main Germany, is a unit of
 Continental AG, Hanover, Germany.  With 2000 sales of $9.3 billion,
 Continental is a world leader in the design, development and supply of
 critical brake and chassis systems that contribute to driving safety, comfort
 and peace of mind.  The company's North American headquarters is located in
 Auburn Hills, Mich.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X97522400
 
 

SOURCE Continental
    NEW YORK, April 20 /PRNewswire Interactive News Release/ -- Drive Safer
 America! sponsored by Continental has been awarded the Community Service Award
 from the 2001 World Traffic Safety Symposium at the New York Auto Show, for
 its national safe driving campaign, it was announced today.
     The award recognizes Continental Teves for its multi-million dollar public
 information and interactive traffic safety education campaign called "Drive
 Safer America!"  Drive Safer America! is a national safety campaign that
 informs motorists about the benefits and proper use of new safety technologies
 like the Electronic Stability Program.  Accepting the award for Continental
 Teves was Mark Sowka, vice president of Electronic Brake Systems, during
 ceremonies at the Greater New York International Auto Show.
     Working with famed race car driver and automotive expert Lyn St. James and
 traffic safety experts from AAA, Continental developed the campaign and
 launched it in 1997.  The campaign travels to automotive safety events
 throughout North America in a state-of-the-art tractor-trailer fitted with
 safety exhibits and an interactive education system.  The campaign has
 educated millions on the proper use of new safety technologies that contribute
 to safer highways when used properly.
     The DSA! trailer allows participants to use the first-ever anti-lock brake
 technology simulator, interactive exhibits on anti-lock brake systems, the
 Electronic Stability Program and a portable Skid Pad Challenge where drivers
 can experience first-hand the advantage of four wheel anti-lock brakes,
 traction control and other new smart chassis management technologies.
     The entire Drive Safer America! public education program is made available
 to the public at absolutely no cost to the community, or safety event.  In
 addition, Continental Teves reinforces traffic safety education through a free
 subscription to their informative safety newsletter and access to the web site
 www.drivesaferamerica.org .
     Ms. St. James works actively on behalf of Drive Safer America!.
 Ms. St. James believes that public education is vital to helping consumers
 gain the full benefit of the safety tools available to them in today's
 vehicles.
     Ms. St. James, in her fifth straight year of partnership with Continental
 Teves, has developed a series of safe driving techniques and practices that
 all drivers can apply year round.  Ms. St. James has compiled an extensive
 list of safety suggestions that are featured in a free Drive Safer America!
 brochure and that are also available at their website.
     Continental Teves, headquartered in Frankfurt/Main Germany, is a unit of
 Continental AG, Hanover, Germany.  With 2000 sales of $9.3 billion,
 Continental is a world leader in the design, development and supply of
 critical brake and chassis systems that contribute to driving safety, comfort
 and peace of mind.  The company's North American headquarters is located in
 Auburn Hills, Mich.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X97522400
 
 SOURCE  Continental