NEW YORK and MARYSVILLE, Ohio, March 24 2011 /PRNewswire/ -- New York Yankees fans can grow their own little piece of Yankee Stadium in their backyard this spring. The Scotts Company has developed products for homeowners with the same Scotts fertilizer technology and grass seed varieties being used at Yankee Stadium in 2011. This product is a component of a new multi-faceted relationship between the New York Yankees, Yankee Stadium Head Groundskeeper Dan Cunningham and Scotts, the Official Lawn Care Company of the Yankees and Major League Baseball.
"On behalf of the New York Yankees, I am excited to be a part of this new partnership with Scotts," said Dan Cunningham, New York Yankees Head Groundskeeper. "Scotts products are well-known throughout the industry for being the best and the Yankee Stadium product lines will give fans the chance to recreate big league results at home."
Yankee Stadium Lawn Fertilizer and Yankee Stadium Grass Seed Mix will be available at Lowe's as well as in hardware stores and garden centers throughout the greater New York area starting in March. The seed products will also be available online for fans across the country through retailers Amazon.com, Lowes.com and AceHardware.com. The products are specifically designed to give consumers big league results without the daily attention of a professional grounds crew.
"New York Yankees fans can now bring home some of the magic of Yankee Stadium to their own yards," shared John Price, senior brand manager for Sports Marketing at The Scotts Company. "We're thrilled to team up with the 27-time World Series champions, and one of the most hallowed grounds in sports in such an authentic way. The new product line connects the fan's passion for the Yankees with the desire to have a spectacular lawn." The partnership will include Stadium signage and branded grounds crew dragmats . Scotts will also be the presenting sponsor of the famous in-game "YMCA" grounds crew feature.
In addition, Scotts will work with Cunningham to develop online videos and brochures containing lawn care tips and groundskeeper secrets.
The multi-faceted agreement will be supported throughout the greater New York area via co-branded advertising and promotions. On May 24, a Scotts promotional night will be held at Yankee Stadium with the first 20,000 fans in attendance receiving a Yankees/Scotts giveaway.
Scotts began its relationship with Major League Baseball in 2010 and also has produced grass seed and fertilizer mixes for fans of the Boston Red Sox (Fenway Park), Chicago Cubs (Wrigley Field), Cincinnati Reds (Great American Ballpark), Philadelphia Phillies (Citizens Bank Park) and St. Louis Cardinals (Busch Stadium).
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
SOURCE The Scotts Company