Newest Version of Teradata E-Business Analytics Includes BroadVision

Companies Can Use Information in Data Warehouse to Make Personalized Offers

Online



Apr 03, 2001, 01:00 ET from NCR Corporation

    NEW YORK, April 3 /PRNewswire/ -- Teradata, a division of NCR Corporation
 (NYSE:   NCR), launched the newest version of its Teradata E-Business Analytics
 suite at the Internet & e-Business Exposition this week in New York.
     Designed to enhance the BroadVision(R) suite of e-business applications,
 the new software is part of a larger solution from Teradata that allows
 companies to tap their customer information in data warehouses to provide
 personalized offers online, while honoring consumers' requests and
 expectations for privacy.
     The Teradata E-Business Analytics suite plays a critical part in a
 complete solution for online personalization. The first layer of this solution
 is a privacy-enabled data warehouse based on the Teradata(R) database, which
 collects, organizes and retrieves data gleaned from transactions, both online
 and offline, plus interactions like clickstream data from web site surfing or
 registration or calls to a customer service line. The next layer is the
 Teradata E-Business Analytics suite, which analyzes the data to uncover both
 larger customer trends and individual customer insights. The final, customer-
 facing layer is the actual personalization of a web site or other web-enabled
 devices, which is accomplished using Teradata CRM software to identify
 opportunities for product offers and special discounts, and BroadVision
 demand-side business solutions to provide the personalized user experience and
 e-commerce application.
     To close the process, consumer reaction to the personalized web page is
 captured in the Teradata data warehouse and the data is then added to future
 analysis, creating an ongoing process of increasing customer knowledge for the
 company and better service and more relevant offers for the consumer.
     "The level of personalization provided by the Teradata solution built upon
 the Teradata E-Business Analytics suite and BroadVision's personalized e-
 commerce applications is much more sophisticated than the collaborative
 filtering technology typically used by web sites," said Mike DeBrosse, vice
 president of E-Business Marketing for Teradata. "We can take companies to the
 level where every customer is offered the products and services most relevant
 to his or her wants and needs."
     For example, an online travel company could promote its tropical vacation
 package to a customer who priced flights to the Bahamas on his or her last
 visit. Or the same company could offer a special fare on flights to Chicago to
 a California-based business traveler who previously only used the site to book
 hotels and car rentals for his frequent trips to the Windy City.
     Similarly, an online broker could use the technology from Teradata to
 ensure that its customers with young families were offered college savings
 programs while empty nesters received advice and offers focused on retirement
 planning.
 
     Centers for Advanced Personalization
     In addition to linking their technologies in the e-business analytics
 market, Teradata and BroadVision agreed in a partnership announced in November
 2000 to create joint Centers of Expertise for Advanced Personalization. The
 first of these centers opened in March 2001 in San Diego. The center is
 staffed with both Teradata and BroadVision experts in the fields of data
 mining, data warehousing and web site applications development. The center
 showcases interactive demonstrations of NCR and BroadVision application
 technologies, including the Teradata E-Business Analytics suite, CRM
 applications and NCR ATMs and kiosks.
     Teradata and BroadVision plan to open additional centers in Europe and
 Asia.
 
     About Teradata Division
     Teradata, a division of NCR Corporation, offers powerful analytical
 solutions that help businesses drive growth.  Teradata solutions include the
 Teradata database, and analytical applications for customer relationship
 management, operations and financial management, business performance
 management and e-business. To learn more about Teradata Division and its
 solutions, go to http://www.ncr.com/teradata .
 
     About NCR Corporation
     NCR Corporation (NYSE:   NCR) is a leader in providing Relationship
 Technology(TM) solutions to customers worldwide in the retail, financial,
 communications, manufacturing, travel and transportation, and insurance
 markets.  NCR's Relationship Technology solutions include privacy-enabled
 Teradata(R) warehouses and customer relationship management (CRM)
 applications, store automation and automated teller machines (ATMs).  The
 company's business solutions are built on the foundation of its long-
 established industry knowledge and consulting expertise, value-adding
 software, global customer support services, a complete line of consumable and
 media products, and leading edge hardware technology. NCR employs 32,900 in
 more than 100 countries, and is a component stock of the Standard & Poor's 500
 Index.  More information about NCR and its solutions may be found at
 www.ncr.com .
 
     NCR and Teradata are trademarks or registered trademarks of NCR
 Corporation in the United States and other countries. BroadVision and
 BroadVision One-To-One are trademarks or registered trademarks of BroadVision,
 Inc. in the United States and other countries.
 
 

SOURCE NCR Corporation
    NEW YORK, April 3 /PRNewswire/ -- Teradata, a division of NCR Corporation
 (NYSE:   NCR), launched the newest version of its Teradata E-Business Analytics
 suite at the Internet & e-Business Exposition this week in New York.
     Designed to enhance the BroadVision(R) suite of e-business applications,
 the new software is part of a larger solution from Teradata that allows
 companies to tap their customer information in data warehouses to provide
 personalized offers online, while honoring consumers' requests and
 expectations for privacy.
     The Teradata E-Business Analytics suite plays a critical part in a
 complete solution for online personalization. The first layer of this solution
 is a privacy-enabled data warehouse based on the Teradata(R) database, which
 collects, organizes and retrieves data gleaned from transactions, both online
 and offline, plus interactions like clickstream data from web site surfing or
 registration or calls to a customer service line. The next layer is the
 Teradata E-Business Analytics suite, which analyzes the data to uncover both
 larger customer trends and individual customer insights. The final, customer-
 facing layer is the actual personalization of a web site or other web-enabled
 devices, which is accomplished using Teradata CRM software to identify
 opportunities for product offers and special discounts, and BroadVision
 demand-side business solutions to provide the personalized user experience and
 e-commerce application.
     To close the process, consumer reaction to the personalized web page is
 captured in the Teradata data warehouse and the data is then added to future
 analysis, creating an ongoing process of increasing customer knowledge for the
 company and better service and more relevant offers for the consumer.
     "The level of personalization provided by the Teradata solution built upon
 the Teradata E-Business Analytics suite and BroadVision's personalized e-
 commerce applications is much more sophisticated than the collaborative
 filtering technology typically used by web sites," said Mike DeBrosse, vice
 president of E-Business Marketing for Teradata. "We can take companies to the
 level where every customer is offered the products and services most relevant
 to his or her wants and needs."
     For example, an online travel company could promote its tropical vacation
 package to a customer who priced flights to the Bahamas on his or her last
 visit. Or the same company could offer a special fare on flights to Chicago to
 a California-based business traveler who previously only used the site to book
 hotels and car rentals for his frequent trips to the Windy City.
     Similarly, an online broker could use the technology from Teradata to
 ensure that its customers with young families were offered college savings
 programs while empty nesters received advice and offers focused on retirement
 planning.
 
     Centers for Advanced Personalization
     In addition to linking their technologies in the e-business analytics
 market, Teradata and BroadVision agreed in a partnership announced in November
 2000 to create joint Centers of Expertise for Advanced Personalization. The
 first of these centers opened in March 2001 in San Diego. The center is
 staffed with both Teradata and BroadVision experts in the fields of data
 mining, data warehousing and web site applications development. The center
 showcases interactive demonstrations of NCR and BroadVision application
 technologies, including the Teradata E-Business Analytics suite, CRM
 applications and NCR ATMs and kiosks.
     Teradata and BroadVision plan to open additional centers in Europe and
 Asia.
 
     About Teradata Division
     Teradata, a division of NCR Corporation, offers powerful analytical
 solutions that help businesses drive growth.  Teradata solutions include the
 Teradata database, and analytical applications for customer relationship
 management, operations and financial management, business performance
 management and e-business. To learn more about Teradata Division and its
 solutions, go to http://www.ncr.com/teradata .
 
     About NCR Corporation
     NCR Corporation (NYSE:   NCR) is a leader in providing Relationship
 Technology(TM) solutions to customers worldwide in the retail, financial,
 communications, manufacturing, travel and transportation, and insurance
 markets.  NCR's Relationship Technology solutions include privacy-enabled
 Teradata(R) warehouses and customer relationship management (CRM)
 applications, store automation and automated teller machines (ATMs).  The
 company's business solutions are built on the foundation of its long-
 established industry knowledge and consulting expertise, value-adding
 software, global customer support services, a complete line of consumable and
 media products, and leading edge hardware technology. NCR employs 32,900 in
 more than 100 countries, and is a component stock of the Standard & Poor's 500
 Index.  More information about NCR and its solutions may be found at
 www.ncr.com .
 
     NCR and Teradata are trademarks or registered trademarks of NCR
 Corporation in the United States and other countries. BroadVision and
 BroadVision One-To-One are trademarks or registered trademarks of BroadVision,
 Inc. in the United States and other countries.
 
 SOURCE  NCR Corporation