ROSEMONT, Ill., March 2, 2013 /PRNewswire/ -- The new leadership team at World Kitchen, a leading housewares company, will bring combined marketing, financial and industry expertise to the company's renowned brands. The new executives are charged with applying best practices and innovative approaches to upholding the company's industry authority with a strong focus on continued growth, driving sales and building brand awareness.
Carl Warschausky assumed the role of president and chief executive officer January 1, 2013. In his role, Warschausky will continue to protect the company's leadership by growing its brands with product innovation and providing solid solutions that address consumer needs.
"As we look at each brand in the World Kitchen portfolio, we consistently seek new ways to strengthen and modernize our product innovation and marketing approach," said Warschausky. "We are growing the brands by engaging with our consumers and addressing the everyday issues they face in the kitchen with our innovative solutions."
Warschausky previously served as the chief financial officer and president of North America for World Kitchen. "Carl's deep knowledge of the company and the housewares industry will serve him well in his role as CEO," said Joe Mallof, former president and chief executive officer, World Kitchen.
President of World Kitchen North America, Kris Malkoski recently joined the housewares company and has since initiated an integrated strategy to encompass the six marquee brands under the World Kitchen umbrella. Prior to World Kitchen Malkoski served as the vice president and general manager of the Craftsman® brand at Sears Holdings Co.
"Together, Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, Pyrex® and Snapware® can offer a full kitchen solution for any chef, " said Malkoski. "Our goal is to strengthen our relationship with the consumer by reaching her before she buys, inserting our brands into her every day requirements and ensuring that we deliver on-trend solutions."
Under Warschausky and Malkoski, the brands will invest in search engine optimization, content creation and enhanced social engagement. Each activation will be grounded in product innovation, brand awareness and being the ultimate aid to everyday chefs who seek solutions from the World Kitchen family of brands. These innovations are on display at the World Kitchen booth at the 2013 International Home & Housewares Show March 2-5 in Chicago.
For more information about World Kitchen brands and products, visit www.worldkitchen.com.
About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 3,222 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit http://www.worldkitchen.com. CorningWare and Pyrex are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC.
SOURCE World Kitchen, LLC