News From BBDO North America

Apr 02, 2001, 01:00 ET from BBDO North America

    NEW YORK, April 2 /PRNewswire/ -- Phil Dusenberry, Chairman of BBDO North
 America, today announced several appointments involving the management of the
 agency's North America operation.
     Mr. Dusenberry confirmed that Andrew Robertson (40), CEO of AMV BBDO in
 London, will assume the new position of President and CEO of BBDO North
 America.  Mr. Robertson is expected on board and in New York mid-April.
     Concurrent with Mr. Robertson's appointment:
 
     -- Ted Sann (55), currently Chief Creative Officer of BBDO New York, will
        take on the new role of Vice Chairman, Chief Creative Officer, BBDO
        North America.  This will be in addition to his current
        responsibilities as Chief Creative Officer of BBDO New York.  Mr. Sann
        will oversee the creative work of all of BBDO's U.S. and Canadian
        agencies and work in partnership with Mr. Robertson.  At the same time,
        Mr. Sann will also become Chairman of BBDO New York reporting to Mr.
        Dusenberry, who will continue in his role as Chairman of BBDO North
        America
 
     -- In addition to being President of BBDO New York, Bill Katz (46) will
        now become sole Chief Executive Officer, the job he previously shared
        with Mr. Sann.  As a team, Messrs. Katz and Sann will be asked to
        continue to provide the leadership that has earned BBDO New York its
        position as BBDO's headquarters agency
 
     "These changes are designed to continue the process of bringing BBDO New
 York and the other companies of North America closer together in developing
 and delivering our resources to clients and new business prospects," commented
 Mr. Dusenberry.  "In the past six months alone, increased collaboration
 between our U.S. offices has resulted in $350 million in new business billings
 -- including the largest new account win in BBDO U.S. history -- Cingular
 Wireless.  We are confident this new North America management line-up will
 serve us well on our continuing path of growth and success."
     Indeed, Messrs. Robertson, Sann and Katz have played key roles in several
 recent BBDO accomplishments.  For example, under Mr. Robertson, AMV BBDO was
 the most creatively decorated agency in the world in CY 2000, according to the
 authoritative Gunn Report.  Currently, it is ranked number one in CAMPAIGN
 magazine's list of the "Top 300 UK Agencies."  And its advertising for
 Guinness ("Surfer") was the single most awarded ad in the world last year.
     Similarly, behind the co-leadership of Messrs. Sann and Katz, BBDO New
 York earned "Eastern Agency of the Year" honors from Adweek magazine.
 Described by the publication as a "Box Office Smash," BBDO New York was cited
 for its "smart strategies, constant drive to dazzle and entertain, and
 financial success."  In fact, ten of the top 20 ads in this year's USA TODAY
 Super Bowl "Ad Meter" were created by BBDO New York.
     "All in all, we have an outstanding new management team in place,"
 concluded Dusenberry.  "Most importantly, it will give our North America
 clients and prospects greater input from our agency's top professionals."
 
     BBDO Worldwide is the third largest global agency network.  In CY 2000,
 the agency reported worldwide billings of $14.9 billion from 323 offices in
 76 countries.  BBDO Worldwide is part of Omnicom Group, Inc.
 
     Omnicom Group Inc. (NYSE:   OMC) (http://www.omnicomgroup.com), the leading
 marketing communications company in the world, consists of advertising agency
 networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide. The group also
 includes Goodby, Silverstein & Partners; Diversified Agency Services (DAS),
 which operates a number of leading, independently branded companies in
 marketing services and specialty communications; Omnicom Media Group, which
 includes two leading international media buying and planning agencies, OMD and
 PhD; and Communicade, which manages investments in internet and digital media
 development companies.
 
 

SOURCE BBDO North America
    NEW YORK, April 2 /PRNewswire/ -- Phil Dusenberry, Chairman of BBDO North
 America, today announced several appointments involving the management of the
 agency's North America operation.
     Mr. Dusenberry confirmed that Andrew Robertson (40), CEO of AMV BBDO in
 London, will assume the new position of President and CEO of BBDO North
 America.  Mr. Robertson is expected on board and in New York mid-April.
     Concurrent with Mr. Robertson's appointment:
 
     -- Ted Sann (55), currently Chief Creative Officer of BBDO New York, will
        take on the new role of Vice Chairman, Chief Creative Officer, BBDO
        North America.  This will be in addition to his current
        responsibilities as Chief Creative Officer of BBDO New York.  Mr. Sann
        will oversee the creative work of all of BBDO's U.S. and Canadian
        agencies and work in partnership with Mr. Robertson.  At the same time,
        Mr. Sann will also become Chairman of BBDO New York reporting to Mr.
        Dusenberry, who will continue in his role as Chairman of BBDO North
        America
 
     -- In addition to being President of BBDO New York, Bill Katz (46) will
        now become sole Chief Executive Officer, the job he previously shared
        with Mr. Sann.  As a team, Messrs. Katz and Sann will be asked to
        continue to provide the leadership that has earned BBDO New York its
        position as BBDO's headquarters agency
 
     "These changes are designed to continue the process of bringing BBDO New
 York and the other companies of North America closer together in developing
 and delivering our resources to clients and new business prospects," commented
 Mr. Dusenberry.  "In the past six months alone, increased collaboration
 between our U.S. offices has resulted in $350 million in new business billings
 -- including the largest new account win in BBDO U.S. history -- Cingular
 Wireless.  We are confident this new North America management line-up will
 serve us well on our continuing path of growth and success."
     Indeed, Messrs. Robertson, Sann and Katz have played key roles in several
 recent BBDO accomplishments.  For example, under Mr. Robertson, AMV BBDO was
 the most creatively decorated agency in the world in CY 2000, according to the
 authoritative Gunn Report.  Currently, it is ranked number one in CAMPAIGN
 magazine's list of the "Top 300 UK Agencies."  And its advertising for
 Guinness ("Surfer") was the single most awarded ad in the world last year.
     Similarly, behind the co-leadership of Messrs. Sann and Katz, BBDO New
 York earned "Eastern Agency of the Year" honors from Adweek magazine.
 Described by the publication as a "Box Office Smash," BBDO New York was cited
 for its "smart strategies, constant drive to dazzle and entertain, and
 financial success."  In fact, ten of the top 20 ads in this year's USA TODAY
 Super Bowl "Ad Meter" were created by BBDO New York.
     "All in all, we have an outstanding new management team in place,"
 concluded Dusenberry.  "Most importantly, it will give our North America
 clients and prospects greater input from our agency's top professionals."
 
     BBDO Worldwide is the third largest global agency network.  In CY 2000,
 the agency reported worldwide billings of $14.9 billion from 323 offices in
 76 countries.  BBDO Worldwide is part of Omnicom Group, Inc.
 
     Omnicom Group Inc. (NYSE:   OMC) (http://www.omnicomgroup.com), the leading
 marketing communications company in the world, consists of advertising agency
 networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide. The group also
 includes Goodby, Silverstein & Partners; Diversified Agency Services (DAS),
 which operates a number of leading, independently branded companies in
 marketing services and specialty communications; Omnicom Media Group, which
 includes two leading international media buying and planning agencies, OMD and
 PhD; and Communicade, which manages investments in internet and digital media
 development companies.
 
 SOURCE  BBDO North America