Newspapers Improve National Rankings Despite Model Change; Sunday Free Press Remains 6th Largest Sunday Newspaper in USA

Oct 26, 2009, 13:40 ET from Detroit Media Partnership, L.P.

DETROIT, Oct. 26 /PRNewswire/ -- The Detroit Free Press and The Detroit News each improved their national rankings based on circulation volumes according to the Audit Bureau of Circulation's FAS-FAX report issued today. The Free Press improved from the 20th largest daily newspaper in the country to 17th with an average daily circulation of 269,729. The Detroit News improved four spots from the 50th largest newspaper in the country to 46th with an average daily circulation of 167,849. The Sunday Free Press remains as the sixth largest Sunday newspaper in the country with an average of 560,188 copies.

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These circulation figures are the first to be released since the Free Press and The Detroit News launched a new delivery model March 30. The report verifies that the majority of readers has remained loyal and has accepted this innovative delivery mix.

"We radically changed our delivery model and throughout the industry we have seen greater losses. Readers have chosen to stay with us because of the rich and robust content produced by these award winning newsrooms," said Janet Hasson, Sr. VP of Audience Development for Detroit Media Partnership. "No other local media company can provide this level of quality content or reach as many adults," she said.

Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.9 million people; 50% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.

*SOURCE: 2009 Scarborough Report - August 2009 - July 2009 - Detroit DMA

SOURCE Detroit Media Partnership, L.P.