NewsRx.net Preferred Site for Cancer, Malaria, AIDS, Other Health Searches, Audience Measurement Shows

Apr 17, 2001, 01:00 ET from NewsRx Network

    ATLANTA, April 17 /PRNewswire/ -- NewsRx Network, Atlanta, the leading
 provider of life science databases and daily and weekly health news, announced
 today the results of March, 2001, audience measurements based on its report
 from GoTo.com.
     GoTo search term listings reach 75% of all Internet users on America
 Online, Lycos, AltaVista, Netscape, and others.  Among these users, NewsRx.net
 was the click-through site for major health search terms and phrases.
     For the search terms "hypertension clinical trial," 40% of all clicks went
 to NewsRx.net, and for "hypertension risk factor," 26% of users went to the
 site.
     For "breast cancer clinical trial," 16% went to NewsRx.net.  For searches
 on "melanoma vaccines," 27% went to the site.  For "cervical cancer vaccines,"
 44% clicked on NewsRx.net.
     NewsRx.net was preferred for other cancer searches, including "squamous
 cancer," 19%; "oropharyngeal cancer," 20%; "cancer gene therapy," 11%; and
 "breast cancer incidence," 13%.
     Of Internet users wanting information on a "heart attack risk factor,"
 19% went to the NewsRx.net site.  On the research topic "cardiovascular gene
 therapy," 25% went to NewsRx.net.
     NewsRx.net was the preferred site in March for AIDS and HIV searches.  For
 the terms "HIV depression" and "HIV epidemiology," 27% clicked through to the
 site, while 25% of all searches for "AIDS therapy" went to NewsRx.net.
     For malaria-related searches, 26% of those searching on "malaria
 epidemiology" and 24% for "malaria vaccines" went to NewsRx.net.
      For searches on diabetes topics, NewsRx.net was the preferred site for
 "diabetes risk factor," at 16%, and "diabetes epidemiology," 15%.
     For over 100 health and healthcare-related search terms, NewsRx.net ranked
 high, including "liver disease diagnosis," 38%; "obesity risk factor," 33%;
 and "chronic pain therapy," 30%.
     NewsRx.net had a 9-10% or higher click through rate for major blood-
 related topics, including "blood storage," "blood substitute," "blood
 banking," and "stem cell research."
     For the therapeutic area of hematology, which includes blood and stem cell
 research, NewsRx has the five-star excellent rating as one of the "Best
 Medical Sites" in the "Latest Medical Literature & News" category, according
 to WebHealthSearch.com, which provides unbiased, third party ratings of health
 and medical sites.
     Other health-related searches with 10% or higher GoTo measurements for
 NewsRx.net were "food borne illness," "adolescent health care," "asthma
 genetics," "herpes simplex virus type 1," "pulmonary tuberculosis," "addition
 medicine," "reflux," "human papillomavirus," and others.
     The NewsRx.net measurements are based on "GoTo.com Client Activity Report;
 Report Period:  Month Ending 03/31/2001; Company:  NewsRx."  The report
 categories include search terms, URL, search volume, and numbers of clicks.
 Based on a key metrics report by Web hosting company Holonet, NewsRx.net page
 views increased by 69% in the period January-March, 2001 (260,000 per month to
 378,000), and user sessions increased by 61% during the same period (47,000
 per month to 77,000).  NewsRx.net was launched in December, 2000.
     NewsRx Network produces over 10,000 medical and life science reports,
 which are available at NewsRx.net, also a major source for daily medical and
 biotech news.
     NewsRx.net is innovative because users receive a current, organized,
 printable report on their specific topic of interest.  This new and unique
 medical research service is based on proprietary NewsRx component aggregation
 technology (CAT).  No other Internet site has this capability.
     Physicians, pharmaceutical, and healthcare professionals accessing another
 company Web site at NewsRx.com are able to receive specialized information in
 more than 20 medical reports such as Stem Cell Week, AIDS Weekly, Cancer
 Weekly, Vaccine Weekly, Women's Health Weekly, Biotech Week, Angiogenesis
 Weekly, Blood Weekly, Health & Medicine Week, Drug Week, Hepatitis Weekly,
 Virus Weekly, Gene Therapy Weekly, Obesity Fitness & Wellness Week, Diabetes
 Week, Genomics & Genetics Weekly, Heart Disease Weekly, Immunotherapy &
 Immunology Week, Medical Letter on the CDC & FDA, Medical Devices & Surgical
 Technology Week, Pain & Central Nervous System Week, TB & Outbreaks Week, and
 Vector & Zoonosis Week.
     Both NewsRx.net and NewsRx.com subscribe to the HON Code of Conduct for
 medical and health Web sites of the Health on the Net Foundation, Geneva,
 Switzerland.  NewsRx has been a Cool Medical Site of the Month, SciWeb Site of
 the Week, Times Pick by the Los Angeles Times, Pick of the Web by Scientific
 American magazine, and an American College of Physicians Top Ten Site for Hot
 Medical News.
     Through databases, special news reports, research, and Internet services,
 Atlanta-based NewsRx Network, NewsRx.net, and NewsRx.com publish business and
 clinical information relating to drugs, chemicals, biotechnology, science,
 medicine, and health to 1,000 health and pharmaceutical companies in 40
 countries, including the top 10 pharmaceutical and biotech companies and most
 worldwide health agencies.
     The company's 16 year-old health news network produces more medical news
 than any other company; it is the world's largest provider of weekly health
 information.  The latest NewsRx report, announced April 11, 2001, is Stem Cell
 Week, which can be ordered at NewsRxOrders.com.
     NewsRx Network announced on April 16, 2001, that it has been named
 Official Online News Source for eHealthcareWorld 2001 San Diego, this year's
 leading conference on the convergence of the Internet and emerging
 technologies on the healthcare industry.  This is the fourth time NewsRx has
 received this designation from eHealthcareWorld.
     The conference will be held May 23-25, 2001, at the San Diego Convention
 Center.
     Earlier this quarter, DRUGFACTS.com, the premier free drug information
 resource on the Internet for pharmacists and other healthcare professionals,
 and NewsRx entered into a strategic partnership to increase and customize the
 content of health news available to healthcare professionals.  The agreement
 provides for the integration of the NewsRx.com daily and weekly health news
 web pages into the pages of DRUGFACTS.com and MyDRUGFACTS, as well as co-
 marketing and sales of NewsRx industry-specific weekly reports to registered
 users of DRUGFACTS.com.
     Pharmacists, physicians, and healthcare professionals accessing
 DRUGFACTS.com will be able to receive specialized information on more than 15
 medical reports such as AIDS Weekly, Cancer Weekly, Women's Health Weekly and
 even Biotech Week from the NewsRx.com pages.  It is estimated that NewsRx.com
 can reach a market of approximately 1 million pharmacists, physicians, and
 healthcare professionals worldwide as a result of the partnership.
     "NewsRx.com has been trusted and respected as an information source by
 pharmaceutical and biotech companies, hospital and medical centers, government
 agencies and universities for almost two decades," said John Levon, PharmD,
 e-Business Development Manager, DRUGFACTS.com.  "Our partnership will help
 personalize and deliver the health information content directly to registered
 users of DRUGFACTS.com."
     NewsRx will provide free articles from each of its weekly reports through
 the DRUGFACTS.com "Developments and Disease" and "My DRUGFACTS.com" personal
 news tracker.  Through DRUGFACTS.com, Web site visitors and registered users
 will be able to purchase and subscribe to additional NewsRx reports
 seamlessly.
     Levon also noted that articles from NewsRx have played an important part
 in establishing DRUGFACTS.com as a leading drug information destination site
 and have helped contribute to its double-digit growth.
     "Partnering with DRUGFACTS.com will help us to expand and diversify our
 online presence," said Charles Henderson, founder and CEO of NewsRx.  "We
 believe that every effort to offer accurate and timely health information via
 the Internet will help propel today's healthcare professional into a new era
 of drug and patient management."
     As a part of the Wolters Kluwer International Health & Science (WKIHS)
 Internet initiative, DRUGFACTS.com is part of a collective effort to become
 the leading creators and distributors of online health and medical content to
 professionals and students around the world.  Based in Philadelphia, WKIHS
 member companies offer specialized publications and software in medicine,
 nursing, pharmacy, pharmaceuticals, science, and related areas.  Wolters
 Kluwer is a multinational information services company with annual sales of
 approximately EUR 3.7 billion, employing approximately 19,000 people in
 Europe, North America, and Asia Pacific.  The Wolters Kluwer shares are quoted
 on the Euronext Amsterdam.
 
    CONTACT (Photos Available on Request):
    Charles Henderson, Founder and CEO, NewsRx,
    (770) 507-7777 ext. 4361
    Fax (770) 216-1814,
    cwhender@mindspring.com
 
    ADDITIONAL INFORMATION:  http://www.NewsRx.com and at
    http://www.NewsRx.net; ORDERING URL:  http://www.NewsRxOrders.com
 
 

SOURCE NewsRx Network
    ATLANTA, April 17 /PRNewswire/ -- NewsRx Network, Atlanta, the leading
 provider of life science databases and daily and weekly health news, announced
 today the results of March, 2001, audience measurements based on its report
 from GoTo.com.
     GoTo search term listings reach 75% of all Internet users on America
 Online, Lycos, AltaVista, Netscape, and others.  Among these users, NewsRx.net
 was the click-through site for major health search terms and phrases.
     For the search terms "hypertension clinical trial," 40% of all clicks went
 to NewsRx.net, and for "hypertension risk factor," 26% of users went to the
 site.
     For "breast cancer clinical trial," 16% went to NewsRx.net.  For searches
 on "melanoma vaccines," 27% went to the site.  For "cervical cancer vaccines,"
 44% clicked on NewsRx.net.
     NewsRx.net was preferred for other cancer searches, including "squamous
 cancer," 19%; "oropharyngeal cancer," 20%; "cancer gene therapy," 11%; and
 "breast cancer incidence," 13%.
     Of Internet users wanting information on a "heart attack risk factor,"
 19% went to the NewsRx.net site.  On the research topic "cardiovascular gene
 therapy," 25% went to NewsRx.net.
     NewsRx.net was the preferred site in March for AIDS and HIV searches.  For
 the terms "HIV depression" and "HIV epidemiology," 27% clicked through to the
 site, while 25% of all searches for "AIDS therapy" went to NewsRx.net.
     For malaria-related searches, 26% of those searching on "malaria
 epidemiology" and 24% for "malaria vaccines" went to NewsRx.net.
      For searches on diabetes topics, NewsRx.net was the preferred site for
 "diabetes risk factor," at 16%, and "diabetes epidemiology," 15%.
     For over 100 health and healthcare-related search terms, NewsRx.net ranked
 high, including "liver disease diagnosis," 38%; "obesity risk factor," 33%;
 and "chronic pain therapy," 30%.
     NewsRx.net had a 9-10% or higher click through rate for major blood-
 related topics, including "blood storage," "blood substitute," "blood
 banking," and "stem cell research."
     For the therapeutic area of hematology, which includes blood and stem cell
 research, NewsRx has the five-star excellent rating as one of the "Best
 Medical Sites" in the "Latest Medical Literature & News" category, according
 to WebHealthSearch.com, which provides unbiased, third party ratings of health
 and medical sites.
     Other health-related searches with 10% or higher GoTo measurements for
 NewsRx.net were "food borne illness," "adolescent health care," "asthma
 genetics," "herpes simplex virus type 1," "pulmonary tuberculosis," "addition
 medicine," "reflux," "human papillomavirus," and others.
     The NewsRx.net measurements are based on "GoTo.com Client Activity Report;
 Report Period:  Month Ending 03/31/2001; Company:  NewsRx."  The report
 categories include search terms, URL, search volume, and numbers of clicks.
 Based on a key metrics report by Web hosting company Holonet, NewsRx.net page
 views increased by 69% in the period January-March, 2001 (260,000 per month to
 378,000), and user sessions increased by 61% during the same period (47,000
 per month to 77,000).  NewsRx.net was launched in December, 2000.
     NewsRx Network produces over 10,000 medical and life science reports,
 which are available at NewsRx.net, also a major source for daily medical and
 biotech news.
     NewsRx.net is innovative because users receive a current, organized,
 printable report on their specific topic of interest.  This new and unique
 medical research service is based on proprietary NewsRx component aggregation
 technology (CAT).  No other Internet site has this capability.
     Physicians, pharmaceutical, and healthcare professionals accessing another
 company Web site at NewsRx.com are able to receive specialized information in
 more than 20 medical reports such as Stem Cell Week, AIDS Weekly, Cancer
 Weekly, Vaccine Weekly, Women's Health Weekly, Biotech Week, Angiogenesis
 Weekly, Blood Weekly, Health & Medicine Week, Drug Week, Hepatitis Weekly,
 Virus Weekly, Gene Therapy Weekly, Obesity Fitness & Wellness Week, Diabetes
 Week, Genomics & Genetics Weekly, Heart Disease Weekly, Immunotherapy &
 Immunology Week, Medical Letter on the CDC & FDA, Medical Devices & Surgical
 Technology Week, Pain & Central Nervous System Week, TB & Outbreaks Week, and
 Vector & Zoonosis Week.
     Both NewsRx.net and NewsRx.com subscribe to the HON Code of Conduct for
 medical and health Web sites of the Health on the Net Foundation, Geneva,
 Switzerland.  NewsRx has been a Cool Medical Site of the Month, SciWeb Site of
 the Week, Times Pick by the Los Angeles Times, Pick of the Web by Scientific
 American magazine, and an American College of Physicians Top Ten Site for Hot
 Medical News.
     Through databases, special news reports, research, and Internet services,
 Atlanta-based NewsRx Network, NewsRx.net, and NewsRx.com publish business and
 clinical information relating to drugs, chemicals, biotechnology, science,
 medicine, and health to 1,000 health and pharmaceutical companies in 40
 countries, including the top 10 pharmaceutical and biotech companies and most
 worldwide health agencies.
     The company's 16 year-old health news network produces more medical news
 than any other company; it is the world's largest provider of weekly health
 information.  The latest NewsRx report, announced April 11, 2001, is Stem Cell
 Week, which can be ordered at NewsRxOrders.com.
     NewsRx Network announced on April 16, 2001, that it has been named
 Official Online News Source for eHealthcareWorld 2001 San Diego, this year's
 leading conference on the convergence of the Internet and emerging
 technologies on the healthcare industry.  This is the fourth time NewsRx has
 received this designation from eHealthcareWorld.
     The conference will be held May 23-25, 2001, at the San Diego Convention
 Center.
     Earlier this quarter, DRUGFACTS.com, the premier free drug information
 resource on the Internet for pharmacists and other healthcare professionals,
 and NewsRx entered into a strategic partnership to increase and customize the
 content of health news available to healthcare professionals.  The agreement
 provides for the integration of the NewsRx.com daily and weekly health news
 web pages into the pages of DRUGFACTS.com and MyDRUGFACTS, as well as co-
 marketing and sales of NewsRx industry-specific weekly reports to registered
 users of DRUGFACTS.com.
     Pharmacists, physicians, and healthcare professionals accessing
 DRUGFACTS.com will be able to receive specialized information on more than 15
 medical reports such as AIDS Weekly, Cancer Weekly, Women's Health Weekly and
 even Biotech Week from the NewsRx.com pages.  It is estimated that NewsRx.com
 can reach a market of approximately 1 million pharmacists, physicians, and
 healthcare professionals worldwide as a result of the partnership.
     "NewsRx.com has been trusted and respected as an information source by
 pharmaceutical and biotech companies, hospital and medical centers, government
 agencies and universities for almost two decades," said John Levon, PharmD,
 e-Business Development Manager, DRUGFACTS.com.  "Our partnership will help
 personalize and deliver the health information content directly to registered
 users of DRUGFACTS.com."
     NewsRx will provide free articles from each of its weekly reports through
 the DRUGFACTS.com "Developments and Disease" and "My DRUGFACTS.com" personal
 news tracker.  Through DRUGFACTS.com, Web site visitors and registered users
 will be able to purchase and subscribe to additional NewsRx reports
 seamlessly.
     Levon also noted that articles from NewsRx have played an important part
 in establishing DRUGFACTS.com as a leading drug information destination site
 and have helped contribute to its double-digit growth.
     "Partnering with DRUGFACTS.com will help us to expand and diversify our
 online presence," said Charles Henderson, founder and CEO of NewsRx.  "We
 believe that every effort to offer accurate and timely health information via
 the Internet will help propel today's healthcare professional into a new era
 of drug and patient management."
     As a part of the Wolters Kluwer International Health & Science (WKIHS)
 Internet initiative, DRUGFACTS.com is part of a collective effort to become
 the leading creators and distributors of online health and medical content to
 professionals and students around the world.  Based in Philadelphia, WKIHS
 member companies offer specialized publications and software in medicine,
 nursing, pharmacy, pharmaceuticals, science, and related areas.  Wolters
 Kluwer is a multinational information services company with annual sales of
 approximately EUR 3.7 billion, employing approximately 19,000 people in
 Europe, North America, and Asia Pacific.  The Wolters Kluwer shares are quoted
 on the Euronext Amsterdam.
 
    CONTACT (Photos Available on Request):
    Charles Henderson, Founder and CEO, NewsRx,
    (770) 507-7777 ext. 4361
    Fax (770) 216-1814,
    cwhender@mindspring.com
 
    ADDITIONAL INFORMATION:  http://www.NewsRx.com and at
    http://www.NewsRx.net; ORDERING URL:  http://www.NewsRxOrders.com
 
 SOURCE  NewsRx Network