Nickelodeon and THQ Form Relationship to Create Original Videogame Titles

Companies to Build TV, Film, Online And Consumer Product Franchises

Based on Videogame Properties



Apr 18, 2001, 01:00 ET from Nickelodeon

    NEW YORK, April 18 /PRNewswire/ -- Nickelodeon, the number one kids'
 entertainment brand, and THQ (Nasdaq: THQI), the number one kids' videogame
 publisher today announced a new relationship dedicated to creating and
 publishing original videogames with multi-media franchise potential.
     Nickelodeon and THQ will develop videogames based upon original characters
 and storylines with the potential to become television, film, online and
 consumer product franchises. The network's continued success in movie and
 television property development coupled with THQ's videogame development,
 marketing and distribution expertise creates a publishing partnership with a
 proven track record across all entertainment media.
     "Nickelodeon prides itself on being everywhere kids are -- including
 movies, TV, online and publishing," said Jeff Dunn, Chief Operating Officer,
 Nickelodeon, and President of Nickelodeon Enterprises. "Videogames are
 becoming increasingly important to kids. As such, original videogames are the
 next step for Nick to deepen its relationship with our audience. By launching
 innovative, E-rated original titles, Nickelodeon hopes to attract gamers of
 all ages."
     "While our main objective is to publish videogames based on original, fun
 and irreverent characters, the perfect property would transcend the world of
 videogames into TV, movies, online, magazine and consumer products," stated
 Albie Hecht, Nickelodeon's President of Film and TV Entertainment.
 "Nickelodeon will leverage the power of MTV Networks and Viacom to market and
 promote our original videogames like no one else can. We look forward to
 working with THQ to bring these original multi-media franchises to life."
     "THQ has established itself as a top provider of game content on every
 game system," stated Jeff Lapin, vice chairman and COO, THQ.  "Working with
 Nickelodeon to build original properties across media including television and
 film adds a very exciting dynamic to our business."
     THQ and Nickelodeon have risen to the top of the kids' videogame market
 with their Rugrats releases for PlayStation, Nintendo 64 and Game Boy Color.
 THQ's Rugrats videogame library boasts sales of more than 4 million units in
 the U.S. alone, with retail sales of over $125 million. This year, the
 companies will release their first adventures for several different
 Nickelodeon properties including Rocket Power, SpongeBob SquarePants and Wild
 Thornberrys. THQ will also create games for Jimmy Neutron: Boy Genius,
 Nickelodeon's newest franchise that will debut as a major motion picture in
 December and as a TV series in Fall 2002.
     Under the new agreement, THQ will publish and distribute the videogames
 while Stephen Youngwood, Vice President of Nickelodeon Interactive and Book
 Publishing, will manage the relationship from the Nickelodeon side. Both
 companies are presently accepting and evaluating game submissions.
 
     Nickelodeon, now in its 22nd year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and production
 in the United States and around the world, plus consumer products, online,
 recreation, books, magazines and feature films. Nickelodeon's U.S. television
 network is seen in nearly 80 million households and has been the number-one-
 rated basic cable network for more than five consecutive years. Nickelodeon
 and all related titles, characters and logos are trademarks of Viacom
 International Inc.
 
     THQ Inc. develops, publishes and distributes interactive entertainment
 software worldwide for a variety of hardware platforms including PC CD-ROM,
 and those manufactured by Sony, Nintendo and Microsoft. The THQ site is
 located at http://www.thq.com.
 
     The statements contained in this release which are not historical facts
 may be deemed to constitute forward-looking statements.  Actual results may
 differ materially from those projected in such statements due to a number of
 risks and uncertainties, including, without limitation, demand and competition
 for the Company's products and other risks and uncertainties detailed in the
 Company's filings with the Securities and Exchange Commission, and as more
 specifically set forth in our report on Form 8-K, filed on November 13, 2000.
 
 

SOURCE Nickelodeon
    NEW YORK, April 18 /PRNewswire/ -- Nickelodeon, the number one kids'
 entertainment brand, and THQ (Nasdaq: THQI), the number one kids' videogame
 publisher today announced a new relationship dedicated to creating and
 publishing original videogames with multi-media franchise potential.
     Nickelodeon and THQ will develop videogames based upon original characters
 and storylines with the potential to become television, film, online and
 consumer product franchises. The network's continued success in movie and
 television property development coupled with THQ's videogame development,
 marketing and distribution expertise creates a publishing partnership with a
 proven track record across all entertainment media.
     "Nickelodeon prides itself on being everywhere kids are -- including
 movies, TV, online and publishing," said Jeff Dunn, Chief Operating Officer,
 Nickelodeon, and President of Nickelodeon Enterprises. "Videogames are
 becoming increasingly important to kids. As such, original videogames are the
 next step for Nick to deepen its relationship with our audience. By launching
 innovative, E-rated original titles, Nickelodeon hopes to attract gamers of
 all ages."
     "While our main objective is to publish videogames based on original, fun
 and irreverent characters, the perfect property would transcend the world of
 videogames into TV, movies, online, magazine and consumer products," stated
 Albie Hecht, Nickelodeon's President of Film and TV Entertainment.
 "Nickelodeon will leverage the power of MTV Networks and Viacom to market and
 promote our original videogames like no one else can. We look forward to
 working with THQ to bring these original multi-media franchises to life."
     "THQ has established itself as a top provider of game content on every
 game system," stated Jeff Lapin, vice chairman and COO, THQ.  "Working with
 Nickelodeon to build original properties across media including television and
 film adds a very exciting dynamic to our business."
     THQ and Nickelodeon have risen to the top of the kids' videogame market
 with their Rugrats releases for PlayStation, Nintendo 64 and Game Boy Color.
 THQ's Rugrats videogame library boasts sales of more than 4 million units in
 the U.S. alone, with retail sales of over $125 million. This year, the
 companies will release their first adventures for several different
 Nickelodeon properties including Rocket Power, SpongeBob SquarePants and Wild
 Thornberrys. THQ will also create games for Jimmy Neutron: Boy Genius,
 Nickelodeon's newest franchise that will debut as a major motion picture in
 December and as a TV series in Fall 2002.
     Under the new agreement, THQ will publish and distribute the videogames
 while Stephen Youngwood, Vice President of Nickelodeon Interactive and Book
 Publishing, will manage the relationship from the Nickelodeon side. Both
 companies are presently accepting and evaluating game submissions.
 
     Nickelodeon, now in its 22nd year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and production
 in the United States and around the world, plus consumer products, online,
 recreation, books, magazines and feature films. Nickelodeon's U.S. television
 network is seen in nearly 80 million households and has been the number-one-
 rated basic cable network for more than five consecutive years. Nickelodeon
 and all related titles, characters and logos are trademarks of Viacom
 International Inc.
 
     THQ Inc. develops, publishes and distributes interactive entertainment
 software worldwide for a variety of hardware platforms including PC CD-ROM,
 and those manufactured by Sony, Nintendo and Microsoft. The THQ site is
 located at http://www.thq.com.
 
     The statements contained in this release which are not historical facts
 may be deemed to constitute forward-looking statements.  Actual results may
 differ materially from those projected in such statements due to a number of
 risks and uncertainties, including, without limitation, demand and competition
 for the Company's products and other risks and uncertainties detailed in the
 Company's filings with the Securities and Exchange Commission, and as more
 specifically set forth in our report on Form 8-K, filed on November 13, 2000.
 
 SOURCE  Nickelodeon