Nickelodeon's 14th Annual Kids' Choice Awards Scores as Ratings Favorite, Wins Big Across All Kid Demos With Double-Digit Increases

Nick.com Breaks Traffic Records and Registers More Than

14 Million Online Votes for Kids' Choice



Apr 24, 2001, 01:00 ET from Nickelodeon

    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- Nickelodeon's
 14th Annual Kids' Choice Awards was a ratings winner on Saturday, April 21
 (8-9:30 p.m. ET/PT), posting double-digit increases across all kid demos and
 total viewers as compared to last year's awards (held April 15, 2000).  Among
 kids 2-11, kids 6-11 and tweens (kids 9-14), the Kids' Choice Awards
 outperformed all broadcast and basic cable competition and also ranked as the
 number-one basic cable program for the week in said demos.
     This year's Kids' Choice Awards received a 7.4/28 (2.3 million average
 viewers) among kids 2-11, up +13% in rating over last year's show; and with
 kids 6-11, Kids' Choice posted a 9.7/32 (1.8 million average viewers), up +13%
 in rating over last year's program.  Among tweens (kids 9-14), the program
 earned an 8.9/29 (1.7 million average viewers), up +12% in rating from last
 year.  On an overall HH basis, the 14th Annual Kids' Choice Awards
 outperformed last year's show by +5% in rating, averaging a 3.2 rating and
 delivering 2.6 million households.  The program also delivered an average of
 4.2 million viewers (persons 2+), an increase of 14% over last year's Kids'
 Choice Awards.
     For this year's Kids' Choice Awards, Nick.com received more votes than any
 other year, registering more than 14 million online votes in the six weeks
 from Monday, March 12, to Saturday, April 21.  In addition, for the week
 preceding the show (April 15-21), Nick.com broke an all-time traffic record,
 scoring more than 1.3 million weekly unique visitors, beating its previous
 record set the week of Nov. 19, 2000, when Rugrats in Paris premiered in
 theaters.  The traffic surge -- driven by online voting for this year's Kids'
 Choice winners -- helped make Saturday, April 21, Nick.com's highest
 trafficked day year-to-date.
     Tom Cruise, Drew Barrymore, Destiny's Child and Britney Spears were among
 the celebrities who received coveted Kids' Choice Blimp Awards.  The evening
 also included surprise guest Cruise getting slimed and receiving the
 first-ever Wannabe Award, presented to a celebrity role model kids most "want
 to be."  In another unique moment in awards show history Cameron Diaz
 demonstrated a very special talent in the first-ever celebrity burp-off, held
 during red carpet arrivals, and walked away proudly with First Place honors.
 
     Nickelodeon, now in its 22nd year, is the number-one entertainment brand
 for kids.  It has built a diverse global business by putting kids first in
 everything it does.  The company includes television programming and
 production in the U.S. and around the world, plus consumer products, online,
 recreation, publishing and feature films.  Nickelodeon's U.S. television
 network is seen in more than 80 million households and has been the number one
 rated cable network for five consecutive years.  Nickelodeon and all related
 titles, characters and logos are trademarks of Viacom International Inc.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X80357604
 
 

SOURCE Nickelodeon
    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- Nickelodeon's
 14th Annual Kids' Choice Awards was a ratings winner on Saturday, April 21
 (8-9:30 p.m. ET/PT), posting double-digit increases across all kid demos and
 total viewers as compared to last year's awards (held April 15, 2000).  Among
 kids 2-11, kids 6-11 and tweens (kids 9-14), the Kids' Choice Awards
 outperformed all broadcast and basic cable competition and also ranked as the
 number-one basic cable program for the week in said demos.
     This year's Kids' Choice Awards received a 7.4/28 (2.3 million average
 viewers) among kids 2-11, up +13% in rating over last year's show; and with
 kids 6-11, Kids' Choice posted a 9.7/32 (1.8 million average viewers), up +13%
 in rating over last year's program.  Among tweens (kids 9-14), the program
 earned an 8.9/29 (1.7 million average viewers), up +12% in rating from last
 year.  On an overall HH basis, the 14th Annual Kids' Choice Awards
 outperformed last year's show by +5% in rating, averaging a 3.2 rating and
 delivering 2.6 million households.  The program also delivered an average of
 4.2 million viewers (persons 2+), an increase of 14% over last year's Kids'
 Choice Awards.
     For this year's Kids' Choice Awards, Nick.com received more votes than any
 other year, registering more than 14 million online votes in the six weeks
 from Monday, March 12, to Saturday, April 21.  In addition, for the week
 preceding the show (April 15-21), Nick.com broke an all-time traffic record,
 scoring more than 1.3 million weekly unique visitors, beating its previous
 record set the week of Nov. 19, 2000, when Rugrats in Paris premiered in
 theaters.  The traffic surge -- driven by online voting for this year's Kids'
 Choice winners -- helped make Saturday, April 21, Nick.com's highest
 trafficked day year-to-date.
     Tom Cruise, Drew Barrymore, Destiny's Child and Britney Spears were among
 the celebrities who received coveted Kids' Choice Blimp Awards.  The evening
 also included surprise guest Cruise getting slimed and receiving the
 first-ever Wannabe Award, presented to a celebrity role model kids most "want
 to be."  In another unique moment in awards show history Cameron Diaz
 demonstrated a very special talent in the first-ever celebrity burp-off, held
 during red carpet arrivals, and walked away proudly with First Place honors.
 
     Nickelodeon, now in its 22nd year, is the number-one entertainment brand
 for kids.  It has built a diverse global business by putting kids first in
 everything it does.  The company includes television programming and
 production in the U.S. and around the world, plus consumer products, online,
 recreation, publishing and feature films.  Nickelodeon's U.S. television
 network is seen in more than 80 million households and has been the number one
 rated cable network for five consecutive years.  Nickelodeon and all related
 titles, characters and logos are trademarks of Viacom International Inc.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X80357604
 
 SOURCE  Nickelodeon