Nikon Inc. Selects Lexar Media Digital Film for the Coolpix 995 Digital Camera

Apr 26, 2001, 01:00 ET from Lexar Media, Inc.

    FREMONT, Calif., April 26 /PRNewswire/ --
 Lexar Media, Inc. (Nasdaq:   LEXR), a leading designer, developer and marketer
 of award-winning digital film and connectivity products for the digital
 photography market, announced today that Nikon Inc. has selected Lexar Media's
 CompactFlash(TM) digital film for the Coolpix 995 high-performance consumer
 digital camera.  The bundled card will have a 16 megabyte capacity with an
 8x speed (where 1x=150 kilobytes sustained write speed per second).
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010426/SFTH027 )
     "Lexar Media and Nikon have had a relationship since both companies joined
 forces to bundle our digital film with the Nikon Coolpix 880 and 990 digital
 cameras," said John Reimer, Lexar Media's president and CEO.  "Consumer
 response to this co-marketing arrangement has been significant, as evidenced
 by the high demand for the Nikon's Coolpix product line and Lexar Media
 CompactFlash digital film."
     "Professional and amateur photographers in the market for a
 high-performance, high-megapixel digital camera appreciate the speed advantage
 of Lexar Media digital film," Reimer continued.  "Beyond speed, they know that
 Lexar Media digital film maximizes their camera's key features, which is what
 attracted them to digital photography in the first place."
 
     About Lexar Media
     Lexar Media, Inc. is a leading designer, developer and marketer of
 award-winning digital film and connectivity solutions for the professional,
 commercial and amateur digital photography markets.  The adoption of
 Lexar Media's digital film and connectivity products for use with digital
 cameras and other digital devices is driven by Lexar Media's innovation in
 write speed technology, which is the cornerstone of its patented controllers.
 Lexar Media's other digital photography related products include "Shoot
 & Share" image browsing and editing software, an online photofinishing service
 at Printroom.com, and a Web-based educational digital photography site at
 SayCheese.com.  Headquartered in Fremont, California, Lexar Media also has
 offices in London and Tokyo.  For more information, please call 800-789-9418
 or visit www.digitalfilm.com.
 
     About Nikon USA
     Nikon is the world leader in 35mm film and digital photography.
 Nikon Inc. is the U.S. distributor of world-renowned Nikon professional
 35mm photography systems, Nikon digital still cameras, electronic imaging film
 scanners, compact automatic Nikon 35mm and Advanced Photo System cameras, the
 Nikon Speedlight system, interchangeable Nikkor lenses, Nikonos underwater
 photographic systems and Nikon sports and recreational optics.  For more
 information contact Nikon at 800-NIKON-UX, or visit Nikon at
 http://www.nikonusa.com .
 
     Cautionary Note Regarding Forward-Looking Statements
     This news release contains forward-looking information within the meaning
 of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
 Exchange Act of
 1934 and is subject to the safe harbor created by those sections.  These
 forward-looking statements include statements related to the benefits of and
 consumer demand for Lexar's digital film.  These forward-looking statements
 involve a number of risks and uncertainties that could cause actual results to
 differ materially from those anticipated by these forward-looking statements.
 These risks include that the growth and success of Lexar's business depends on
 its ability to develop and maintain strategic relationships necessary to
 develop, sell and market products that are commercially accepted and Lexar's
 business will not succeed unless the digital photography market continues to
 grow and is accepted by professional, commercial and consumer users.  Readers
 should also refer to the risk factors described in Lexar Media's filings with
 the Securities and Exchange Commission, including its Annual Report on
 Form 10-K for its fiscal year ended December 31, 2000, filed with the
 Commission on April 2, 2001.  Lexar Media assumes no obligation to update the
 forward-looking information contained in this news release.
     NOTE:  Lexar Media, SayCheese.com, Shoot & Share and the Lexar Media logo
 are trademarks of Lexar Media, Inc.  Lexar Media Inc. is an authorized
 licensee of the CompactFlash trademark.  All other brand or product names are
 trademarks or registered trademarks of their respective holders.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X28221345
 
 

SOURCE Lexar Media, Inc.
    FREMONT, Calif., April 26 /PRNewswire/ --
 Lexar Media, Inc. (Nasdaq:   LEXR), a leading designer, developer and marketer
 of award-winning digital film and connectivity products for the digital
 photography market, announced today that Nikon Inc. has selected Lexar Media's
 CompactFlash(TM) digital film for the Coolpix 995 high-performance consumer
 digital camera.  The bundled card will have a 16 megabyte capacity with an
 8x speed (where 1x=150 kilobytes sustained write speed per second).
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010426/SFTH027 )
     "Lexar Media and Nikon have had a relationship since both companies joined
 forces to bundle our digital film with the Nikon Coolpix 880 and 990 digital
 cameras," said John Reimer, Lexar Media's president and CEO.  "Consumer
 response to this co-marketing arrangement has been significant, as evidenced
 by the high demand for the Nikon's Coolpix product line and Lexar Media
 CompactFlash digital film."
     "Professional and amateur photographers in the market for a
 high-performance, high-megapixel digital camera appreciate the speed advantage
 of Lexar Media digital film," Reimer continued.  "Beyond speed, they know that
 Lexar Media digital film maximizes their camera's key features, which is what
 attracted them to digital photography in the first place."
 
     About Lexar Media
     Lexar Media, Inc. is a leading designer, developer and marketer of
 award-winning digital film and connectivity solutions for the professional,
 commercial and amateur digital photography markets.  The adoption of
 Lexar Media's digital film and connectivity products for use with digital
 cameras and other digital devices is driven by Lexar Media's innovation in
 write speed technology, which is the cornerstone of its patented controllers.
 Lexar Media's other digital photography related products include "Shoot
 & Share" image browsing and editing software, an online photofinishing service
 at Printroom.com, and a Web-based educational digital photography site at
 SayCheese.com.  Headquartered in Fremont, California, Lexar Media also has
 offices in London and Tokyo.  For more information, please call 800-789-9418
 or visit www.digitalfilm.com.
 
     About Nikon USA
     Nikon is the world leader in 35mm film and digital photography.
 Nikon Inc. is the U.S. distributor of world-renowned Nikon professional
 35mm photography systems, Nikon digital still cameras, electronic imaging film
 scanners, compact automatic Nikon 35mm and Advanced Photo System cameras, the
 Nikon Speedlight system, interchangeable Nikkor lenses, Nikonos underwater
 photographic systems and Nikon sports and recreational optics.  For more
 information contact Nikon at 800-NIKON-UX, or visit Nikon at
 http://www.nikonusa.com .
 
     Cautionary Note Regarding Forward-Looking Statements
     This news release contains forward-looking information within the meaning
 of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
 Exchange Act of
 1934 and is subject to the safe harbor created by those sections.  These
 forward-looking statements include statements related to the benefits of and
 consumer demand for Lexar's digital film.  These forward-looking statements
 involve a number of risks and uncertainties that could cause actual results to
 differ materially from those anticipated by these forward-looking statements.
 These risks include that the growth and success of Lexar's business depends on
 its ability to develop and maintain strategic relationships necessary to
 develop, sell and market products that are commercially accepted and Lexar's
 business will not succeed unless the digital photography market continues to
 grow and is accepted by professional, commercial and consumer users.  Readers
 should also refer to the risk factors described in Lexar Media's filings with
 the Securities and Exchange Commission, including its Annual Report on
 Form 10-K for its fiscal year ended December 31, 2000, filed with the
 Commission on April 2, 2001.  Lexar Media assumes no obligation to update the
 forward-looking information contained in this news release.
     NOTE:  Lexar Media, SayCheese.com, Shoot & Share and the Lexar Media logo
 are trademarks of Lexar Media, Inc.  Lexar Media Inc. is an authorized
 licensee of the CompactFlash trademark.  All other brand or product names are
 trademarks or registered trademarks of their respective holders.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X28221345
 
 SOURCE  Lexar Media, Inc.