Nolcha Fashion Week: New York Announces Official Presenting Sponsor: RUSK

Cutting-Edge Haircare Brand Styles Independent Fashion Showcase for a Second Consecutive Year

Jan 29, 2013, 07:00 ET from Nolcha

NEW YORK, Jan. 29, 2013 /PRNewswire/ -- Nolcha Fashion Week: New York is excited to announce the return of RUSK as its presenting sponsor for February Fashion Week this season, which runs February 11th-14th, 2013.

(Logo: )

After working together for the first time in September, the two companies—RUSK and Nolcha—have discovered just how well their joint emphasis on innovative design and a fresh approach to their respective industries has blended.

Last season, Forbes Magazine called Nolcha a "hot incubator of new fashion design talent," and this season, Nolcha and RUSK are eager to introduce more emerging fashion brands together.

"We're ecstatic to have RUSK on board as our presenting sponsor again this season," says Kerry Bannigan, CEO of Nolcha. "Their vision really helps us to bring our designers' presentations to life."

The RUSK team, led by Artistic Director Gerard Caruso, will use the brand's high-performance hairstyling products and tools backstage to create runway looks in collaboration with the designers to showcase their inspiration.  Caruso will also create a signature RUSK look that will dominate the evening runway show, allowing the team to push the boundaries of creative expression through hair design.

"RUSK is thrilled to take part in Nolcha Fashion Week again! We have a passionate team of haircare artists that share the same values of creativity and individuality that Nolcha does," says Heather Simmons, Vice President of RUSK Marketing and Education. "We are so excited to return to Pier 59 for this truly inspired collaboration of the RUSK creative stylists and Nolcha's independent designers."

For more information, visit: For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or

About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. | | @nolchafashionwk #nolcha

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US. | | @ruskhaircare