Non-Profit Alliance for Investor Education Launches Web-Based Savings Game for 'Tweens'

Flash-Powered Game Illustrates Consequences of Money Decisions



Apr 18, 2001, 01:00 ET from Alliance for Investor Education

    WASHINGTON, April 18 /PRNewswire/ -- The 22-member Alliance for Investor
 Education (AIE) today unveiled a state-of-the-art Web game, "How I Saved for
 My Summer Vacation," at http://www.investoreducation.org in order to help
 youths known as "tweens" (aged 10-12) learn how to save for their goals and to
 comprehend the disappointments that can result from not setting aside money.
     The Flash-powered game created for the non-profit AIE features a family
 saving $450 at the rate of $75 a month.  The family starts setting aside money
 in January in anticipation of going to the beach in July, but will only reach
 their goal if they actually manage to save the minimum amount.  As the
 calendar in the game progresses, youthful players must decide in both March
 and June if they want to keep saving, make money or spend some of their
 savings on such things as music concerts and the circus.  When July rolls
 around, the family either gets to go on vacation or is stuck in the backyard
 at home, depending on the youth's decisions.  At the end of the game, the
 player is given the option of either starting over and seeing the consequences
 of other saving choices or moving on to the Alliance's best youth-oriented
 savings information.
     "The Alliance's new Web site game is designed to help make the importance
 and benefits of savings something that a 10-12 year old can understand and in
 terms that may help shape the choices they make as adults," said Michael D.
 Jones, president of AIE and executive vice president and chief administrative
 officer for the National Association of Securities Dealers, Inc. (NASD, Inc).
 "We are focusing on 'tweens' because you can't use the same savings message
 for kindergarteners, 10-12 year olds and late teens.  These are very different
 audiences that must be approached differently.  "We believe that, in playing
 this game, 'tweens and even adults will realize how important it is today to
 have a personal financial plan or goal in place."
     Jump$tart Coalition for Personal Financial Literacy Executive Director
 Dara Duguay commented:  "All young adults need to have the financial literacy
 necessary to make informed financial decisions.  We support all efforts to
 educate kids so that they understand the importance of saving and investing
 before they become entrenched in bad money habits that can last a lifetime."
     The Flash-powered savings game for young people is the latest feature on
 the non-profit Web site that showcases more than 100 investor education
 resources from members of the Alliance, which include such leading
 organizations as the Investment Company Institute, the Securities Industry
 Association, the National Association of Securities Dealers, Inc. and the
 American Association of Individual Investors.  The Web site already features
 the popular "AIE Kid's Savings Calculator," which is designed to show how much
 teens could save over time if they banked or deposited money they would
 otherwise spend on such items as CDs and sneakers.
     "How I Saved for My Summer Vacation" was designed for the Alliance for
 Investor Education by The Hastings Group of Arlington, Va., and InkSpot Media
 of Arlington, VA.  Design and content input was provided by representatives of
 the Securities and Exchange Commission, the Securities Industry Foundation for
 Economic Education, the Jump$tart Financial Literacy Coalition and the
 National Futures Association. The Flash game includes a total of nine
 different paths from which children may choose and is designed to be played in
 less than two minutes.
 
     ABOUT THE ALLIANCE
     The Alliance for Investor Education Web site at
 http://www.investoreducation.org provides investors with access to a full
 range of information they need to make wise investment decisions.  Dedicated
 to facilitating a greater understanding of investment basics, the Alliance for
 Investor Education was established in 1996 as a coalition of leading financial
 services industry and investor advocacy groups.
     In May 2000, the AIE Web site was substantially overhauled to allow
 full-scale site personalization.  The nonprofit AIE site permits content
 personalization on two levels.  On the first level, visitors to the Web site
 can select the "life stage" personalization that best suits them: young
 person; inexperienced investor; experienced investor; or retiree. On the
 second level, those who wish to customize the content of the AIE site more
 extensively can opt for "full-scale" personalization.
     The entire investment community is represented in AIE's membership ranks.
 Full members of the Alliance include:  The American Association of Individual
 Investors, The American Stock Exchange, Association for Investment Management
 and Research, Bank Securities Association, Bond Market Association, Certified
 Financial Planner Board of Standards, Financial Planning Association, Futures
 Industry Institute, Investment Company Institute, Investor Protection Trust,
 National Association of Investors Corporation, National Association of
 Securities Dealers, Inc., National Futures Association, National Investor
 Relations Institute, the New York Stock Exchange, Securities Industry
 Association, Securities Investor Protection Corporation, and the Security
 Traders Association.
     The SEC Office of Investor Education and Assistance, the Federal Trade
 Commission Bureau of Consumer Protection, the Board of Governors of the
 Federal Reserve System, and the North American Securities Administrators
 Association are among the government and quasi-governmental advisors to the
 Alliance.
 
     VISIT THE ALLIANCE FOR INVESTOR EDUCATION AT:
 http://www.investoreducation.org .
 
 

SOURCE Alliance for Investor Education
    WASHINGTON, April 18 /PRNewswire/ -- The 22-member Alliance for Investor
 Education (AIE) today unveiled a state-of-the-art Web game, "How I Saved for
 My Summer Vacation," at http://www.investoreducation.org in order to help
 youths known as "tweens" (aged 10-12) learn how to save for their goals and to
 comprehend the disappointments that can result from not setting aside money.
     The Flash-powered game created for the non-profit AIE features a family
 saving $450 at the rate of $75 a month.  The family starts setting aside money
 in January in anticipation of going to the beach in July, but will only reach
 their goal if they actually manage to save the minimum amount.  As the
 calendar in the game progresses, youthful players must decide in both March
 and June if they want to keep saving, make money or spend some of their
 savings on such things as music concerts and the circus.  When July rolls
 around, the family either gets to go on vacation or is stuck in the backyard
 at home, depending on the youth's decisions.  At the end of the game, the
 player is given the option of either starting over and seeing the consequences
 of other saving choices or moving on to the Alliance's best youth-oriented
 savings information.
     "The Alliance's new Web site game is designed to help make the importance
 and benefits of savings something that a 10-12 year old can understand and in
 terms that may help shape the choices they make as adults," said Michael D.
 Jones, president of AIE and executive vice president and chief administrative
 officer for the National Association of Securities Dealers, Inc. (NASD, Inc).
 "We are focusing on 'tweens' because you can't use the same savings message
 for kindergarteners, 10-12 year olds and late teens.  These are very different
 audiences that must be approached differently.  "We believe that, in playing
 this game, 'tweens and even adults will realize how important it is today to
 have a personal financial plan or goal in place."
     Jump$tart Coalition for Personal Financial Literacy Executive Director
 Dara Duguay commented:  "All young adults need to have the financial literacy
 necessary to make informed financial decisions.  We support all efforts to
 educate kids so that they understand the importance of saving and investing
 before they become entrenched in bad money habits that can last a lifetime."
     The Flash-powered savings game for young people is the latest feature on
 the non-profit Web site that showcases more than 100 investor education
 resources from members of the Alliance, which include such leading
 organizations as the Investment Company Institute, the Securities Industry
 Association, the National Association of Securities Dealers, Inc. and the
 American Association of Individual Investors.  The Web site already features
 the popular "AIE Kid's Savings Calculator," which is designed to show how much
 teens could save over time if they banked or deposited money they would
 otherwise spend on such items as CDs and sneakers.
     "How I Saved for My Summer Vacation" was designed for the Alliance for
 Investor Education by The Hastings Group of Arlington, Va., and InkSpot Media
 of Arlington, VA.  Design and content input was provided by representatives of
 the Securities and Exchange Commission, the Securities Industry Foundation for
 Economic Education, the Jump$tart Financial Literacy Coalition and the
 National Futures Association. The Flash game includes a total of nine
 different paths from which children may choose and is designed to be played in
 less than two minutes.
 
     ABOUT THE ALLIANCE
     The Alliance for Investor Education Web site at
 http://www.investoreducation.org provides investors with access to a full
 range of information they need to make wise investment decisions.  Dedicated
 to facilitating a greater understanding of investment basics, the Alliance for
 Investor Education was established in 1996 as a coalition of leading financial
 services industry and investor advocacy groups.
     In May 2000, the AIE Web site was substantially overhauled to allow
 full-scale site personalization.  The nonprofit AIE site permits content
 personalization on two levels.  On the first level, visitors to the Web site
 can select the "life stage" personalization that best suits them: young
 person; inexperienced investor; experienced investor; or retiree. On the
 second level, those who wish to customize the content of the AIE site more
 extensively can opt for "full-scale" personalization.
     The entire investment community is represented in AIE's membership ranks.
 Full members of the Alliance include:  The American Association of Individual
 Investors, The American Stock Exchange, Association for Investment Management
 and Research, Bank Securities Association, Bond Market Association, Certified
 Financial Planner Board of Standards, Financial Planning Association, Futures
 Industry Institute, Investment Company Institute, Investor Protection Trust,
 National Association of Investors Corporation, National Association of
 Securities Dealers, Inc., National Futures Association, National Investor
 Relations Institute, the New York Stock Exchange, Securities Industry
 Association, Securities Investor Protection Corporation, and the Security
 Traders Association.
     The SEC Office of Investor Education and Assistance, the Federal Trade
 Commission Bureau of Consumer Protection, the Board of Governors of the
 Federal Reserve System, and the North American Securities Administrators
 Association are among the government and quasi-governmental advisors to the
 Alliance.
 
     VISIT THE ALLIANCE FOR INVESTOR EDUCATION AT:
 http://www.investoreducation.org .
 
 SOURCE  Alliance for Investor Education