NPA Natural Seal Hits 1,200th Certification, Up 50 Percent in Just the Last Year

Mar 04, 2013, 16:36 ET from Natural Products Association

Natural Brands Increasingly Popular with U.S. Consumers, Manufacturers

WASHINGTON, March 4, 2013 /PRNewswire-USNewswire/ -- The Natural Seal program led by the Natural Products Association (NPA) has hit a new milestone with the 1,200th certification of natural products and ingredients, according to data released today by NPA. The first and only natural certification in the United States, the Natural Seal helps millions of Americans identify personal care and home care products that are truly natural. Certified manufacturers can use the Natural Seal on their labels. Get a list of natural products and ingredients at

"The Natural Products Association is leading the trend toward natural in America. In today's marketplace, many products claim to be natural when they're not. How can shoppers be completely confident that the items they're purchasing are truly natural? The solution is the Natural Seal," said John Shaw, NPA executive director and CEO. "Nationwide, more and more people are making the choice to go natural for the products they buy. The Natural Seal helps them quickly and easily identify truly natural products for themselves and their loved ones."

"We've been seeing brands both large and small apply for Natural Seal certification. As consumers and retailers are asking for natural products, manufacturers are stepping up to answer the call," said Cara Welch, Ph.D., NPA senior vice president of scientific and regulatory affairs. "The growth in the program in just one year's time has been phenomenal. It's exciting to see the accelerating demand for natural products."

Key facts:

  • 85,000+ stores nationwide carry products with the Natural Seal
  • 726 products and 485 ingredients have been certified natural
  • 91 companies offer NPA-certified products or ingredients  

Consumers can find nearby retailers that sell natural products with the Natural Products Store Locator. NPA retail members are listed at NPA also offers a variety of resources at

Get instant certification updates from the Natural Seal on social media:

All NPA-certified products have been verified by an independent third party auditor. Among other requirements, NPA-certified products are at least 95 percent natural—excluding water. NPA offers discounts on certification for products formulated with NPA-certified ingredients. Manufacturers and suppliers can apply for natural certification at

Natural Products Association

The Natural Products Association (NPA), founded in 1936, is the largest and oldest nonprofit organization dedicated to the natural products industry. NPA represents over 1,900 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, the NPA's mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit

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SOURCE Natural Products Association