NEW YORK, April 3, 2017 /PRNewswire/ -- It looks like a bubble, plays like a ball – and it's an Internet and social media darling! NSI International, Inc.'s Wubble™ Bubble Ball has become an unlikely YouTube sensation, with many of the world's biggest YouTube celebrities making videos with the big ball as the star.
Almost 2,000 Wubble videos have been posted on YouTube in the last 24 months, mostly from the United States, but also from Spain, France, England, Denmark, Brazil, Canada, Japan, Germany, Poland, Thailand and The Netherlands. This week views topped 470 million, with more than 100 million "likes." Videos range from toy reviews to fans seeing how much abuse the ball can take, inspired by a commercial that features Super Wubble surviving being stepped on by an elephant.
"One of the hottest trends right now seems to be using our Wubble balls for crazy – and sometimes not-so-safe – science experiments," says Frank Landi, president of NSI and inventor of the Wubble Bubble Ball. "Fans are filling our balls with vinegar and baking soda, Diet Coke and Mentos, and 'elephant's toothpaste' (a volcano of foam created by mixing hydrogen peroxide with dry yeast, warm water and dish washing liquid). They're dousing Wubbles with liquid nitrogen and cutting through them with 1,000-degree knives. One family even made ice cream inside a Super Wubble. It's the coolest thing we've ever seen."
The trend started with unboxing videos, then quickly expanded to fans using Wubbles to make gigantic helium and water balloons.
"That evolved into filling the balls with slime," Landi said. "Then fans started getting more creative – bath bombs, Sprite and Pop Rocks, ping pong balls, bananas, charcoal, cheese balls, syrup and holiday-inspired fare like mashed potatoes, eggnog and stuffing. They seem to enjoy stretching out the valve and stepping inside the ball to sit in the mush or fizz. It's bizarre, to say the least! Every time we think 'There's no way anyone can top that,' someone does."
Popular YouTubers to jump on the Wubble-madness train multiple times include Nicole Skyes, Roi Wassabi ("Guava Juice"), Marlin Ramsey Chan ("Marlin"), Charles Raynor ("WolfieRaps'") and Enaldo Lopes ("Enaldinho").
"Funk Bros." Corey and Capron Funk have posted 12 videos featuring Wubble pranks and stunts. They've filled a trampoline enclosure with Super Wubbles, then jumped onto it from the second story of their house. They've driven toy cars down a hill into a mountain of Wubbles, hit them with a car going 100 mph, and covered the entire main floor of their house – floor to ceiling – with the balls.
"The Creature Hub" has six Wubble videos, including "Wubble Man," in which they cover one guy with Wubbles and duct tape, then have his costars attack him with arrows and a remote control helicopter. They were also the first YouTubers to attempt to climb inside the ball.
Other popular YouTubers to feature Wubbles on their channels include Grav3yardgirl, Ryan's Toy Review, Karina Garcia, Family Fun Pack, Joey Graceffa, Jake Mitchell, Carl and Jinger, Hobby Kids TV, Collins Key, Rocco Piazza Vlogs, Smelly Belly TV and Lucky Penny Shop.
NSI launched the original Wubble Bubble Ball late in 2014, and it quickly became a global phenomenon, winning numerous awards, including the coveted FamilyFun Toy of the Year Award. Super Wubble has already won a Mom's Choice Gold Award, received the National Parenting Center Seal of Approval and been named a Dr. Toy Best 100 of 2016.
Wubble Balls are available in a variety of fun formats, including Tiny Wubble, WubbleX (the helium-fillable "anti-gravity" ball) and new Water Wubble, a refillable water balloon ball. Over 10 million Wubbles have been sold worldwide.
NSI International can provide links to the funniest and most viral videos. For more information, contact NSI Director of Social Media Parri Sontag at (813) 830-3115.
ABOUT NSI INTERNATIONAL INC.:
NSI International Inc. is an award winning global marketer and manufacturer of innovative toys and children's products under such established brands as Wubble™ Bubble Ball, Laser XTM, Nickelodeon GakTM, Smithsonian® Science and Oglo™ sports. NSI is headquartered in New York City. Its products can be found in thousands of retail locations in more than 30 countries around the globe. © 2017 NSI International, Inc. All Rights Reserved.
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SOURCE NSI International, Inc.