AUSTIN, Texas, Oct. 15 /PRNewswire/ -- For OEM software developer Blue Peach, sales of its flagship CIFS software stack has been bucking the trends in this tough economic time. To take advantage of some of that growth and to make an even larger impact in the market, Blue Peach will be offering its full featured CIFS network file sharing stack at no charge for a limited time. Blue Peach's Blue Share(TM) CIFS stack is a high performing, small footprint stack designed for embedded platforms and value-added networking products. It is designed for both proprietary and commercial RTOSs as well as protected mode multi-user operating systems like Linux(TM), WinCE(TM), and OSX(TM). Blue Share(TM) provides both client and server capabilities and all features necessary to seamlessly integrate with existing home and enterprise networks.
This bold move is being instituted to raise the awareness in the market place of both Blue Peach, and their Blue Share(TM) product and to significantly increase the deployments of Blue Share(TM). This strategy is being taken at a time when product OEMs are attempting to differentiate their products yet are increasingly constrained in their software purchases. As a result, they are often turning to open source software but are faced with the dilemmas of size, complexity, support, and the added worries of integrating their applications with open source licensing. Blue Share(TM) is a commercial grade product, offering the same level of functionality as open source alternatives, yet in a much smaller footprint, and without restrictions on how applications can integrate with the product.
In response to questions on why Blue Peach would offer the product for free, Richard Schmitt, the company's CTO, responded, "We believe the best marketing for our product is the product itself. We could invest a good deal of money in a marketing campaign that advertises our product, but if a development organization doesn't get to see first hand how solid our product is, that it is able to provide exceptional file sharing capabilities with remarkable performance and with a footprint that is a fraction of that required by alternatives, then our marketing dollars will be wasted."
When asked whether they can afford to give the product away, Richard added, "As a company, we're in a good spot. We have a great product, low overhead, and enough revenue to allow us to be flexible. We want our software to be deployed in products that typically would only be considering open source, we want to help make file sharing a standard feature of all network enabled products and we want to show that file sharing can be added to products with tight cpu and memory constraints. The best way we can do this is to offer our product for free. We'll go back to charging for our stack after some time, but for now, we are more interested in transforming the device landscape."
For further information, visit Blue Peach at http://www.bluepeach.com.
SOURCE Blue Peach