RACINE, Wis., June 22 /PRNewswire/ -- It's summer time again and the living is easy – at least it's supposed to be. But, according to an online survey(1) conducted in April by OFF!®, more than half of all women(2) (56 percent) blame mosquitoes for preventing them from fully enjoying summer moments outdoors. In fact, 55 percent of women admit they would actually stay inside to avoid being bitten by mosquitoes.
What's more, over one quarter of women (29 percent) admit to rarely or never using spray-based bug repellents because they dislike applying it to their skin, how it feels on their body or how it smells.
But there is hope! After launching last year to rave reviews, the OFF!® Clip-On™ Mosquito Repellent is back again this season to help women make the most of their summer by minimizing interferences from bites and sprays on skin.
"As a company based on family values, SC Johnson knows how important it is for women to spend quality time with their family and time doing what they love," said Kelly Semrau, SC Johnson vice president of Global Public Affairs and Communication. "OFF!® Clip-On™ helps women save their summer time from interferences caused by mosquitoes so they can enjoy the outdoor summer moments they've looked forward to all year."
Creating an Outdoor Oasis
Lasting summer memories often begin with a pleasant environment in your own backyard. In addition to keeping the mosquitoes at bay, Shirley Bovshow(3), TV home and garden expert, suggests creating an outdoor oasis – like a garden – as an idyllic place for a summer time retreat.
"For me, enjoying time outdoors is an essential element to a relaxing and memorable summer," says Bovshow. "With OFF!® Clip-On™, I am protected from mosquitoes and can spend time outside enjoying my favorite activities without pesky interferences from bug bites or sprays on my skin."
Here are some of Bovshow's tips to making the most of your outdoor time and space this summer:
Define your space: Use potted plants to identify space and create intimate areas in your patio or yard.
Make it private: Hang inexpensive, colorful or patterned rugs between simple wood posts for a fast and attractive screen.
Repel unwanted guests: Don't let mosquitoes spoil personal time outdoors. Use OFF!® Clip-On™ Mosquito Repellent and enjoy personal protection from mosquitoes for up to 12 hours without spraying anything on your skin.
Keep it cozy: Create an impromptu side table with a large flower pot capped with a round paver or flagstone.
Add flair in unexpected places: Repurpose wine corks, sea shells and marbles as "mulch" or as a finishing touch to container gardens.
About OFF!® Clip-On™ Mosquito Repellent
OFF!® Clip-On™ Mosquito Repellent features a quiet, battery-powered fan that circulates odorless repellent, in minutes providing personal protection for up to 12 hours. It can clip on to a belt, purse or chair and offers effective protection from mosquitoes without spraying anything on the skin.
Ideal for relaxing outdoor activities, such as gardening, reading, or watching a sporting event, OFF!® Clip-On™ Mosquito Repellent is a useful tool to save summer moments and maximize time outdoors.
OFF!® Clip-On™ Mosquito Repellent is available in the insect repellents, lawn-and-garden and sporting good sections of food, drug, do-it-yourself and mass-merchandise stores such as Target, Wal-Mart and CVS. The manufacturer suggested retail price is $8.99 for the starter kit and $3.99 per refill.
For more information about OFF!® Clip-On™ and the full OFF!® product line, visit www.off.com.
High Res image available upon request.
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
(1) The OFF!® Clip-On™ Mosquito Repellent Survey was conducted online within the United States by Harris Interactive on behalf of SC Johnson from March 31 – April 2, 2010 among 1,045 adult women ages 25 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Vickie Dallis, 312-616-1669.
(2) For the purposes of this survey "women" are defined as U.S. adult women ages 25+.
(3) Shirley Bovshow is a spokesperson for OFF! ® Clip-On™.
SOURCE SC Johnson