Old Dominion Freight Line Selects Ogilvy Durham as New Agency of Record

Apr 27, 2009, 10:53 ET from Ogilvy North America

DURHAM, N.C., April 27 /PRNewswire/ -- Old Dominion Freight Line, Inc. has named Ogilvy Durham its Agency of Record globally, awarding the agency its full business including strategy and account planning, creative, media, digital, and public relations.

"After a detailed review of regional agencies, we felt Ogilvy Durham was the agency that could best serve us where we are today and where we are headed both nationally and internationally. Along with full-service capabilities and a brand-centric approach, Ogilvy has the right experience in business to business marketing," said Chip Overbey, Vice President of National Accounts and Marketing for Old Dominion Freight Line.

Beginning immediately, Ogilvy Durham will assume all corporate brand and marketing communications work for the 75-year-old freight line based in Thomasville, NC. Ogilvy will leverage a new brand campaign started at the end of last year as a foundation to build the OD brand across all of its segments and geographic markets.

"Old Dominion is an organization that values and invests in its brand. We believe this makes us a good match for them. As they continue their expansion and growth into global markets, we look forward to helping them build their brand with the breadth of services from our Durham office and the specialized services found within the global Ogilvy network," said Kathy Pepper, Senior Partner, Managing Director of Ogilvy Durham.

The addition of Old Dominion to Ogilvy Durham's client roster aligns with the agency's objective for growth in the area of national or global companies with headquarters or major offices in the southeastern United States.

About Old Dominion

Old Dominion Freight Line, Inc. is a leading less-than-truckload (LTL) national carrier. For 2008, revenue increased 9.7% to $1.54 billion from $1.40 billion for 2007. Through its nonunion work force and four operating groups, OD-Domestic, OD-Expedited, OD-Global and OD-Technology, Old Dominion offers an array of innovative products and services and provides complete nationwide coverage within the Northeast, Southeast, Midwest, Central States, Gulf States and West regions of the country and international services around the globe. Visit Old Dominion online at www.odfl.com.

About Ogilvy Durham

Ogilvy Durham is a full-service advertising agency in Durham, North Carolina, providing local, regional and global clients with branding and communications solutions. It is the largest Ogilvy office in the Southeast and part of The Ogilvy Group agency network, a subsidiary of WPP Group plc (Nasdaq: WPPGY). Ogilvy Durham brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. For more information about Ogilvy Durham, call 919-281-0623.

SOURCE Ogilvy North America