Olmeca Launches Olmeca Altos 100% Agave Tequila in London

Nov 10, 2009, 01:00 ET from Pernod Ricard

MEXICO CITY, Nov. 10 /PRNewswire/ -- Olmeca last night held its International Launch for Olmeca Altos 100% Agave Tequila, at the exclusive Central London venue Paramount. This unique new Tequila has been created by Top International Bartenders Henry Besant and Dre Masso, alongside Maestro Tequilero Jesus Hernandez, offering incomparable appeal to the international bartender community, whilst inviting an urban and quality-conscious consumer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091110/MXTU001 )

The creators have shared their seasoned knowledge, mutual passion for Tequila, and attention to quality and detail to produce a fine, high quality and unique liquid.

Authentically produced Olmeca Altos is distilled at Olmeca's own Destileria Colonial de Jalisco in the heart of Los Altos in western-central Mexico. Los Altos is a high altitude region, known for its mineral-rich volcanic soil and changeable climate, which, combined, provide excellent conditions for the blue Agave plant -- our principal ingredient.

Olmeca Altos' unrivalled brand uniqueness is further represented by its Tahona production process. Tahona, a 500-year-old process exclusive to the Olmeca brand, uses a giant volcanic millstone to crush the cooked Agave pinas and expose the juice and fibre from the plant. A part of the Tahona Liquid produced during this process is then added to Olmeca Altos' fermentation and distillation process to enhance the sweet, citric taste and aroma.

Available in either Reposado or Blanco, Olmeca Altos' authenticity and high quality objects to continue the global success of the Olmeca brand. And with the addition of Olmeca Altos, Pernod Ricard now houses a complete portfolio of high quality, premium Tequila, alongside Olmeca and Olmeca Tezon.

Following last night's launch, Olmeca Altos will immediately become available to the UK and other key European markets, with additional global markets expected to follow in the coming New Year.

About Olmeca:

Olmeca is the original Tequila brand in Pernod Ricard's international portfolio. The Olmeca family of Tequilas includes Olmeca, Olmeca Altos and Olmeca Tezon, and is available in over 80 countries. Today Olmeca is ranked as the No. 1 Tequila in EMEA (Europe/Middle-East/Africa) and 4th Tequila worldwide, in terms of value. Olmeca Tequilas are exclusively produced at our own distillery in Arandas in the Los Altos region of western-central Mexico. Los Altos is recognised as the world's premier Agave region, with the resulting Tequila possessing a fuller, smoother taste.

For further press information, please contact Stephen Merry: 52-55-5540-5888, stephen@sweetad.com.mx

SOURCE Pernod Ricard