Omega Becomes Official Partner and Timekeeper of PGA Tour and Introduces New Award For First-Time Winners

Apr 30, 2001, 01:00 ET from OMEGA

    WEEHAWKEN, N.J., April 30 /PRNewswire/ -- Swiss watchmaker, OMEGA, one of
 the oldest and most prestigious watch manufacturers in the world, has just
 been announced as the Official Timekeeper of the PGA TOUR and SENIOR PGA TOUR.
 As the Official Timekeeper, OMEGA will supply official timekeeping clocks at
 the majority of PGA TOUR events.  Becoming, an integral part of the PGA TOUR
 event's timing system.  Reinforcing the partnership, OMEGA will erect
 beautifully sculptured, permanent glass clocks enhancing each of the
 21 Tournament Players Club courses.
     "Time is an extremely important part of our sport," said Tom Wade, PGA
 TOUR Senior Vice President of Corporate Marketing and Business Development.
 "Starting times and pace of play are exact and to deviate from either can
 negatively affect a player's performance.  We are very excited to be aligned
 with a premium brand like OMEGA and the positive impact this relationship will
 have for our players and competitions."
     Additionally, the luxury watch brand has introduced a new award for
 first-time winners of both tours and will honor the winners of THE PLAYERS
 Championship, THE TOUR Championship presented by Dynegy, the FORD SENIOR
 PLAYERS Championship and the SENIOR TOUR Championship with special
 commemorative OMEGA watches.  The first-time PGA TOUR and SENIOR PGA TOUR
 winners will receive a specially engraved Constellation Chronograph in
 stainless steel and 18k gold, while winners of THE PLAYERS Championship, THE
 TOUR Championship, the FORD SENIOR PLAYERS Championship and the SENIOR TOUR
 Championship will each receive a special Speedmaster Moonphase Chronograph.
     Commenting on OMEGA's involvement, company president Stephen Urquhart
 confirmed that, "the partnership deal fits in perfectly with OMEGA's strategy.
 We have had strong links with golf for a number of years, not only through our
 sponsorship of major tournaments around the world, but also through our brand
 ambassador Ernie Els."
     For over 150 years, OMEGA has successfully built an unmatched reputation
 for precision, endurance, and leading edge technology that spans worldwide.
 Today, OMEGA watches continue to record significant moments in time on the
 wrists of some of the world's most outstanding personalities.  OMEGA and golf
 are a perfect match, sharing the same demands for precision and elegance.
 Qualities admirably demonstrated by brand ambassador Ernie Els and inherent in
 every OMEGA watch.  OMEGA is a company of the Swatch Group and their website
 address is http://www.omegawatches.com.
     The PGA TOUR is a tax-exempt membership organization of professional
 golfers.  Its primary purpose is to provide a significant competitive and
 earnings opportunities for past, current and future members of the PGA TOUR,
 SENIOR PGA TOUR, and BUY.COM Tour; to protect the integrity of the game; and
 to help grow the reach of the game in the US and around the world.
     More than 125 events are being contested on the three tours in 2001, for
 more than $250 million in prize money.  In addition to providing competitive
 opportunities for its membership, TOUR events also generate significant sums
 of money for charity.  TOUR events have raised approximately $575 million for
 charity since 1938, the first year such records were kept.  The PGA TOUR'S
 website address is http://www.pgatour.com.
 
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SOURCE OMEGA
    WEEHAWKEN, N.J., April 30 /PRNewswire/ -- Swiss watchmaker, OMEGA, one of
 the oldest and most prestigious watch manufacturers in the world, has just
 been announced as the Official Timekeeper of the PGA TOUR and SENIOR PGA TOUR.
 As the Official Timekeeper, OMEGA will supply official timekeeping clocks at
 the majority of PGA TOUR events.  Becoming, an integral part of the PGA TOUR
 event's timing system.  Reinforcing the partnership, OMEGA will erect
 beautifully sculptured, permanent glass clocks enhancing each of the
 21 Tournament Players Club courses.
     "Time is an extremely important part of our sport," said Tom Wade, PGA
 TOUR Senior Vice President of Corporate Marketing and Business Development.
 "Starting times and pace of play are exact and to deviate from either can
 negatively affect a player's performance.  We are very excited to be aligned
 with a premium brand like OMEGA and the positive impact this relationship will
 have for our players and competitions."
     Additionally, the luxury watch brand has introduced a new award for
 first-time winners of both tours and will honor the winners of THE PLAYERS
 Championship, THE TOUR Championship presented by Dynegy, the FORD SENIOR
 PLAYERS Championship and the SENIOR TOUR Championship with special
 commemorative OMEGA watches.  The first-time PGA TOUR and SENIOR PGA TOUR
 winners will receive a specially engraved Constellation Chronograph in
 stainless steel and 18k gold, while winners of THE PLAYERS Championship, THE
 TOUR Championship, the FORD SENIOR PLAYERS Championship and the SENIOR TOUR
 Championship will each receive a special Speedmaster Moonphase Chronograph.
     Commenting on OMEGA's involvement, company president Stephen Urquhart
 confirmed that, "the partnership deal fits in perfectly with OMEGA's strategy.
 We have had strong links with golf for a number of years, not only through our
 sponsorship of major tournaments around the world, but also through our brand
 ambassador Ernie Els."
     For over 150 years, OMEGA has successfully built an unmatched reputation
 for precision, endurance, and leading edge technology that spans worldwide.
 Today, OMEGA watches continue to record significant moments in time on the
 wrists of some of the world's most outstanding personalities.  OMEGA and golf
 are a perfect match, sharing the same demands for precision and elegance.
 Qualities admirably demonstrated by brand ambassador Ernie Els and inherent in
 every OMEGA watch.  OMEGA is a company of the Swatch Group and their website
 address is http://www.omegawatches.com.
     The PGA TOUR is a tax-exempt membership organization of professional
 golfers.  Its primary purpose is to provide a significant competitive and
 earnings opportunities for past, current and future members of the PGA TOUR,
 SENIOR PGA TOUR, and BUY.COM Tour; to protect the integrity of the game; and
 to help grow the reach of the game in the US and around the world.
     More than 125 events are being contested on the three tours in 2001, for
 more than $250 million in prize money.  In addition to providing competitive
 opportunities for its membership, TOUR events also generate significant sums
 of money for charity.  TOUR events have raised approximately $575 million for
 charity since 1938, the first year such records were kept.  The PGA TOUR'S
 website address is http://www.pgatour.com.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X29151774
 
 SOURCE  OMEGA