Omni Consumer Products: Sex Panther Cologne Hits the Market: 60% of the Time, it Works Every Time.

The fictional cologne from the hit film Anchorman keeps it classy with a crisp, manly fragrance wrapped in a high-end, silver-accented, matte-black atomizer.

Nov 18, 2008, 08:53 ET from Omni Consumer Products

OAKLAND, Calif., Nov. 18 /PRNewswire/ -- 60% of the time, it works every time. Omni Consumer Products, a product development company who released the market-crushing energy drink Brawndo: The Thirst Mutilator, has announced an addition to its line of movie-licensed products in Sex Panther Cologne. In development with manufacturing partner Romane Fragrances, and Paramount Pictures, Sex Panther Cologne is now a reality; available for sale now at

Officially licensed from the Will Ferrell movie Anchorman, Sex Panther Cologne is a uniquely-formulated men's fragrance, designed to be as instantly recognizable and upscale as the infamous name would suggest. The bottle is a refined silica glass, with triple black velvet-matte ceramique spray, and the cologne itself is a formidable scent, with crisp overtones of sandalwood, pine, vetiver, and a clean base of dry, rich mahogany.

"Sex Panther Cologne is the exact embodiment of what a real cologne should be," said Omni Consumer Products founder, Pete Hottelet. "The fragrance is clean, fresh, and extremely manly. Manly like eating a bowl of cereal doused in motor oil, consisting mainly of shavings from the Apollo moon lander and Richard Petty's championship 1970 Plymouth Superbird. Manly like walking into a bar and ordering a screwdriver -- made out of actual screwdrivers. It's designed from the ground up to make you popular with the ladies; human ladies, to be exact. So I hope that's what you're into."

Sex Panther Cologne joins Brawndo: The Thirst Mutilator, the first-ever movie-licensed energy drink, which launched in November 2007. Sex Panther extends the concept of reverse-product-placement even further, and raises the bar for licensed products by providing a high-quality, great smelling cologne at a reasonable price ($29.99).

About Omni Consumer Products:

Omni Consumer Products is an Oakland Bay-Area product development company with a focus on licensing, defictionalization, and reverse-branding. With a business described by Scientific American as "Moebius-like-referential pop-culture-as-reality", Omni Consumer Products will continue to release television and movie-themed products in 2009 and beyond. For more, visit

About Romane Fragrances:

Based in Elmhurst, Illinois, Romane Fragrances is a complete fragrance solution company specializing in the design, creation, and manufacturing of hundreds of perfumes and colognes. For more, visit


(Pete Hottelet 510-882-5737)

SOURCE Omni Consumer Products