O.N.E.(TM) Natural Spring Water to Debut as the Official Water of Mercedes-Benz Fashion Week

O.N.E. Water is packaged in Tetra Pak cartons and will be the first-ever carton water offered on site

Tetra Pak U.S. will facilitate on-site recycling during Mercedes-Benz Fashion Week

Sep 01, 2009, 09:00 ET from Tetra Pak

NEW YORK, Sept. 1 /PRNewswire/ -- One Natural Experience (O.N.E.) today announced its official sponsorship of Mercedes-Benz Fashion Week this September in New York City. O.N.E. Water, which offers 500 ml / 16.9 oz of water in Tetra Pak cartons, will be sampled to all guests attending shows, backstage and inside the Tents throughout the week. This sponsorship marks the first time that carton water will be featured as an official water sponsor.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090901/CG68486)

"One can't get through MBFW without lots of hydration...so it is especially exciting for us to be introducing all attendees to O.N.E. Water. Offering an eco-chic healthy water to all our fashion industry guests who thankfully are becoming more aware and conscious of sustainable products, will make a lot of fashionistas very happy," commented Fern Mallis, Senior Vice President of IMG Fashion.

Established in 2005, O.N.E. World Enterprises was created to fulfill the growing demand for nutritional products in the U.S. market by providing a line of intelligently packaged and healthier beverage alternatives, including coconut water and other natural juices. The company launched O.N.E. Water nationwide in late May 2009. Currently, O.N.E. Water is available for purchase in various specialty retailers as well as on Amazon.com.

O.N.E. is dedicated to the belief that access to clean water is a fundamental human right. Therefore, they donate 100 percent of the profits from O.N.E. Water (after operating expenses) to non-profit organizations. In fact, O.N.E selects 10 to 15 non-profits annually to receive funds from the sales of O.N.E. Water. Consumers can select the charity of their choice by casting their vote directly on the O.N.E. Web site.

O.N.E. Water is 100 percent pure, comes from a sustainable source in Canada and is packaged in Tetra Pak cartons made mainly from paper, a renewable resource.

"We are thrilled to offer attendees at Mercedes-Benz Fashion Week a new packaged water concept," said Rodrigo Veloso, Founder & CEO of O.N.E. "Packaged in BPA-free Tetra Pak cartons, O.N.E. Water is a great alternative to on-the-go water consumption. In fact, O.N.E. produces all its beverages in carton packaging because of its tremendous benefits."

Tetra Pak, the company behind the carton packages utilized by numerous brands for a variety of food products including broth, wine, juice and milk and more, will also be making its debut at Mercedes-Benz Fashion Week, where they will be facilitating on-site recycling. Tetra Pak is a Swedish company with worldwide presence and has supported different fashion weeks in countries like Brazil and Greece in the recent past. In North America, Tetra Pak has been present since the 1980s and has been leading the industry in promoting carton recycling since 1990. Visit www.recyclecartons.com for more information on recycling.

"We feel this is a great opportunity to present the benefits of carton packaging to some of the most influential trendsetters in the U.S.," said Carla Fantoni, Director of Marketing, Tetra Pak U.S. and Canada. "Consumers across the nation already associate carton packaging with environmental friendliness and this awareness and passion for cartons will only continue to grow. We look forward to seeing how consumer response to using carton packaging evolves."

About O.N.E.(TM) World Enterprises

O.N.E.(TM) World Enterprises was established in 2005 in order to fulfill the growing demand for nutritional products in the U.S. market by providing a line of packaged, better-for-you beverages that serve as a healthier and natural alternative to sports drinks, energy drinks, sodas, enhanced waters and bottled waters. To learn more about O.N.E. (TM) go to www.onedrinks.com.

About Tetra Pak

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people around world. With over 20,000 employees and operations in more than 150 countries, we believe responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD,"(TM) reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapakusa.com.

    Media contacts:
    Meghan Phillips
    GolinHarris for Tetra Pak

    Jolene Abbott
    HL Group for O.N.E. Water

SOURCE Tetra Pak