NEW YORK, Aug. 13, 2015 /PRNewswire/ -- To ring in the back-to-school season, online content publisher, the Lala™, announced today the celebration of its one-year anniversary as the ultimate lifestyle destination for today's college women. Breaking through the clutter of traditionally negative editorial content aimed at college girls, the Lala stands behind a positive media mission dedicated to empowering female students with authentic, positive and uplifting content to equip them for the issues they face today.
The online magazine has amassed a passionate following of women ages 18-24, having struck a chord with its authentic content that more accurately reflects the lives of real college women. With an average of nearly 600,000 monthly unique visitors, the Lala has secured partnerships with several major brands eager to connect with this young millennial demographic.
Co-founders Katherine Crowley and Molly Longest got their start in the publishing industry while attending Purdue University, where they created a popular and upbeat lifestyle blog for the women on their campus. While at school, Crowley and Longest became aware of how tough media was on women, particularly college-aged women, noticing a major disconnect between that negative media and the bright, passionate women who were consuming it.
"You don't have to go far to see that there is an abundance of negative media out there for college women to consume, from "How to Lose the Freshman 15″ to "Girls Gone Wild" to just Googling the term "college girls," said Katherine Crowley, co-founder and director of digital ad sales and media operations for the Lala. "These young women are focused on becoming lawyers, doctors, humanitarians, mothers, teachers, journalists and politicians – they are rock stars – yet the current media landscape doesn't promote them."
When other women began reaching out and expressed interest in creating something similar for their own college communities, Crowley and Longest realized their lifestyle blog had evolved into a much-needed resource that resonated. In 2014 they set out to expand the Lala nationwide with one mission in mind: create a publication that produces creative, powerful and substantial media for college women, by college women.
According to the founders, a true Lala girl is full of style, substance and spirit. She oozes personality and owns her individuality. These are real women who crave real content, and the Lala has offered up a pledge to do just that. Made up of an editorial team of the best college creative across the country, the Lala features all original photography and video, real college models and authentic female perspectives covering a range of topics.
Fans of the Lala are also vying for the opportunity to become an editorial contributor, a marketing and PR representative or a contributing photographer, in order to hone their skills, gain digital media publishing experience and build their portfolios, all of which sets them up for success when pursuing a post-college career.
"I've learned immeasurable career skills while at the Lala, and I feel the experience of working with this special community of women has put me ahead of many of my classmates," said contributor Alanna Martine Kilkeary. "The Lala taught me how to network, how to be a part of a start-up business, and most importantly, how to craft my journalistic voice. Thanks to the Lala I have gained experience needed to secure editorial contributing positions with top fashion blogger Olivia Palermo, and internship at magazine publisher Harper's Bazaar.
With an expanding presence on more than 95 U.S. college campuses currently, the Lala has received growing interest from consumer brands seeking advertising, authentic content and sponsored video opportunities. To date, the company has worked with multiple brands including Adobe, HomeAway and Target, with more partnerships slated to be announced later this year.
More recently, the Lala joined Federated Media, an online advertising network that pairs the nation's leading brands with the top independent influencers in digital media to create compelling content delivered at scale across all digital platforms.
"We take our mission and our brand very seriously," said Molly Longest, co-founder and creative director for the Lala. "We carefully select our contributors, and we work to ensure that every video, image, topic and article is genuine and relevant to our followers. Based on our numbers and feedback from the Lala girls, we feel we are on the right track."
About the Lala™:
Based in New York City, the Lala is an online magazine serving as the leading voice for college girls today. Founded in 2014 by college students-turned-business partners, Katherine Crowley and Molly Longest, the Lala champions a positive media mission dedicated to producing authentic, powerful and substantial media for college women, by college women. To learn more or connect with the Lala, visit www.theLala.com, or follow the Lala on Facebook, Instagram, Pinterest or Twitter @FollowtheLala.
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SOURCE the Lala