Optika Investment Company, Inc. Names David M. Lerten as Chief Executive Officer

Apr 17, 2001, 01:00 ET from Optika Investment Company, Inc.

    GREENWOOD VILLAGE, Colo., April 17 /PRNewswire/ -- Optika Investment
 Company, Inc. (OTC Bulletin Board:   OPKC) announced today that it has named
 David M. Lerten as its Chief Executive Officer.  Mr. Lerten was selected as
 CEO to implement the Company's newly adopted strategy to become an owner and
 operator of digital entertainment and data systems throughout the United
 States.
     Mr. Lerten has spent the last three decades in the global
 telecommunications industry.  Most recently, Mr. Lerten founded and was
 principal of Global & National Telecommunications Associates, Inc. (G&NT), a
 company he formed in 1993, to guide international telecommunications carriers
 in their efforts to convert from government-owned monopolies into viable
 privatized operating entities.  Mr. Lerten advised clients on market
 strategies based on global telecommunications deregulation and privatization,
 and the emergence of new transmission, routing and access technologies.  In
 addition, G&NT has focused on the emerging markets for competitive local
 switched access telecommunications services.  As a part of this effort, Mr.
 Lerten has been a lead participant in the formation of a competitive
 telecommunication service in Houston, Texas, delivering voice, video, and data
 services as alternatives to the traditional franchise carriers.
     Prior to forming G&NT, Mr. Lerten was Senior Advisor for
 Telecommunications Services at Exxon Corporation for twelve years. In his last
 five years at Exxon, Mr. Lerten was Director for Telecommunications Network
 Planning and Technology with direct responsibility for all of Exxon's U.S. and
 International Corporate Networks that supported business operations in
 81 countries worldwide.  In this role, Mr. Lerten was instrumental in the
 introduction of new business and technology innovations that reduced the
 overall expenses of the corporate networks by more than $50 million annually.
 Prior to that, Mr. Lerten served with the Ford Motor Corporation for eleven
 years, where he focused on the implementation of new telecommunications
 networks and services to improve corporate enterprise operations.
     Mr. Lerten commented, "I am extremely excited at the opportunity to lead
 Optika as we embark on our growth strategy.  Our first focus will be the
 successful acquisition and integration of Direct Digital Communications.  Upon
 closing, my attention will be directed towards additional expansion and
 acquisition efforts in our targeted markets for popular, broadband-based video
 and data services."
     Mr. Lerten is a graduate engineer (BSEE) from the University of California
 (1967) with a MBA from Stanford University (1978).  He has written for
 numerous technical trade and business publications.  He was active in the
 American Petroleum Institute (API) as vice chairman of the Telecommunications
 sub-committee and has served on several end user business groups.  Mr. Lerten
 also served in the United States Army.
 
     About Optika Investment Company, Inc.
     Optika Investments, Inc. ("Optika" or the "Company") is a publicly-traded
 Nevada corporation  positioning itself to become a provider of digital
 television, entertainment, data, Internet and broadband services.  The Company
 will seek to develop a suite of popular digital services based on
 best-of-breed delivery technologies, such as direct broadcast satellite
 services and high speed wire line and wireless broadband access.  Initially,
 the Company will seek to deploy access and delivery infrastructure to capture
 market share in historically underserved markets.  The Company has initially
 targeted the multiple dwelling unit (MDU) market.  The Company will seek to
 acquire or develop wholly owned operating subsidiaries to pursue market
 opportunities throughout the United States.  Optika Investment Company, Inc.
 was originally incorporated on November 22, 1985 as Double Ought Green
 Corporation in the State of Utah for the purpose of acquiring business
 entities or other investment activities and has had no significant operations
 to date.
     This news release contains forward-looking statements involving risks and
 uncertainties.  These risks include but are not limited to the ability to fund
 projected DDC capital expenditures, operating losses and other working capital
 needs, fluctuations in financial results, availability and customer acceptance
 of our products and services, the impact of competitive products, services and
 pricing, general market trends and conditions, and other risks detailed in the
 Company's SEC reports.  Actual results may vary materially from projected
 results.
 
 

SOURCE Optika Investment Company, Inc.
    GREENWOOD VILLAGE, Colo., April 17 /PRNewswire/ -- Optika Investment
 Company, Inc. (OTC Bulletin Board:   OPKC) announced today that it has named
 David M. Lerten as its Chief Executive Officer.  Mr. Lerten was selected as
 CEO to implement the Company's newly adopted strategy to become an owner and
 operator of digital entertainment and data systems throughout the United
 States.
     Mr. Lerten has spent the last three decades in the global
 telecommunications industry.  Most recently, Mr. Lerten founded and was
 principal of Global & National Telecommunications Associates, Inc. (G&NT), a
 company he formed in 1993, to guide international telecommunications carriers
 in their efforts to convert from government-owned monopolies into viable
 privatized operating entities.  Mr. Lerten advised clients on market
 strategies based on global telecommunications deregulation and privatization,
 and the emergence of new transmission, routing and access technologies.  In
 addition, G&NT has focused on the emerging markets for competitive local
 switched access telecommunications services.  As a part of this effort, Mr.
 Lerten has been a lead participant in the formation of a competitive
 telecommunication service in Houston, Texas, delivering voice, video, and data
 services as alternatives to the traditional franchise carriers.
     Prior to forming G&NT, Mr. Lerten was Senior Advisor for
 Telecommunications Services at Exxon Corporation for twelve years. In his last
 five years at Exxon, Mr. Lerten was Director for Telecommunications Network
 Planning and Technology with direct responsibility for all of Exxon's U.S. and
 International Corporate Networks that supported business operations in
 81 countries worldwide.  In this role, Mr. Lerten was instrumental in the
 introduction of new business and technology innovations that reduced the
 overall expenses of the corporate networks by more than $50 million annually.
 Prior to that, Mr. Lerten served with the Ford Motor Corporation for eleven
 years, where he focused on the implementation of new telecommunications
 networks and services to improve corporate enterprise operations.
     Mr. Lerten commented, "I am extremely excited at the opportunity to lead
 Optika as we embark on our growth strategy.  Our first focus will be the
 successful acquisition and integration of Direct Digital Communications.  Upon
 closing, my attention will be directed towards additional expansion and
 acquisition efforts in our targeted markets for popular, broadband-based video
 and data services."
     Mr. Lerten is a graduate engineer (BSEE) from the University of California
 (1967) with a MBA from Stanford University (1978).  He has written for
 numerous technical trade and business publications.  He was active in the
 American Petroleum Institute (API) as vice chairman of the Telecommunications
 sub-committee and has served on several end user business groups.  Mr. Lerten
 also served in the United States Army.
 
     About Optika Investment Company, Inc.
     Optika Investments, Inc. ("Optika" or the "Company") is a publicly-traded
 Nevada corporation  positioning itself to become a provider of digital
 television, entertainment, data, Internet and broadband services.  The Company
 will seek to develop a suite of popular digital services based on
 best-of-breed delivery technologies, such as direct broadcast satellite
 services and high speed wire line and wireless broadband access.  Initially,
 the Company will seek to deploy access and delivery infrastructure to capture
 market share in historically underserved markets.  The Company has initially
 targeted the multiple dwelling unit (MDU) market.  The Company will seek to
 acquire or develop wholly owned operating subsidiaries to pursue market
 opportunities throughout the United States.  Optika Investment Company, Inc.
 was originally incorporated on November 22, 1985 as Double Ought Green
 Corporation in the State of Utah for the purpose of acquiring business
 entities or other investment activities and has had no significant operations
 to date.
     This news release contains forward-looking statements involving risks and
 uncertainties.  These risks include but are not limited to the ability to fund
 projected DDC capital expenditures, operating losses and other working capital
 needs, fluctuations in financial results, availability and customer acceptance
 of our products and services, the impact of competitive products, services and
 pricing, general market trends and conditions, and other risks detailed in the
 Company's SEC reports.  Actual results may vary materially from projected
 results.
 
 SOURCE  Optika Investment Company, Inc.