SAN FRANCISCO, April 4, 2017 /PRNewswire/ -- Optimizely, the world's leading Experimentation Platform, today announced results from a series of return on investment (ROI) studies conducted by third-party analyst firm Nucleus Research in Q1 2017. Nucleus Research found that Optimizely significantly reduces the risk associated with experimentation and enables customers to increase the volume of experiments between 200 and 1,700 percent, an increase of almost 10 times more experiments, on average.
Nucleus Research, a leading provider of investigative technology research, interviewed five Optimizely customers to determine the benefits of investing in Optimizely. Optimizely customers range from small enterprise companies to large retail, travel and service brands.
"We found several factors that contributed to the increased volume of experiments Optimizely customers can run," said Moira Smalley, analyst at Nucleus Research. "Overall, more companies are running experiments since there's a lower risk when they use Optimizely, and all teams — from marketers and developers to product managers — are able to embrace experimentation. In addition, all of the customers we interviewed said that Optimizely had a positive impact on their bottom line."
Other benefits Nucleus Research identified for Optimizely customers include:
- Improved digital channel performance: on average, Optimizely customers see a 34 percent increase in conversion rates on web and mobile properties
- Revenue generation: One customer reported driving $200,000 in increased revenue from a single experiment
- Increased developer productivity: on average, developers using Optimizely have a 48 percent decrease in the time it takes them to test an assumption
"The tremendous velocity of testing achieved by Optimizely customers underscores the ease of use of the platform. By making experimentation a foundational part of a company's workflow, marketers, development teams, and executives are able to make data-driven decisions and know that what they're doing is working," said David Schwarzbach, Chief Operating Officer at Optimizely. "The results of the research are a valuable proofpoint that companies that embrace a culture of experimentation are seeing exponential growth."
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform's ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com.
Victoria Butler, Bateman Group for Optimizely
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