Oracle Adds Powerful Data Mining and OLAP Functionality Embedded In the Oracle9i Database

Oracle9i Advanced Analytic Services Offer More Functionality Than Any Other

Vendor; Dramatically Reduce Cost of Ownership



Apr 18, 2001, 01:00 ET from Oracle Corp.

    REDWOOD SHORES, Calif., April 18 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore?666951 ) Oracle Corp. (Nasdaq:   ORCL), the
 largest provider of software for e-business, today announced that it will
 formally introduce Oracle9i(TM) Advanced Analytic Services with the
 availability of the Oracle9i Database, scheduled for the first half of this
 year.  With Oracle9i Advanced Analytic Services, Oracle embeds a powerful
 OnLine Analytical Processing (OLAP) and data mining infrastructure for
 customers and partners to build business intelligence applications.  Oracle9i
 Advanced Analytic Services eliminate the need for customers to extract data
 from the data warehouse and to then process it in specialized, analytical
 servers.  By offering more functionality in the Oracle9i Database, customers
 and partners can derive accurate and timely business intelligence with less
 technical complexity and investment.
     Customers and industry analysts have long considered managing and
 analyzing customer and business information to be mission critical.  This
 long-standing business need has given rise to hundreds of niche data analysis
 technologies that were not built to work together and not built on a single
 source of data.  Thus, companies have typically deployed data analysis
 technologies for only a few, specialized applications using subsets of data
 that limited numbers of users could access.
     Recognizing the demand for better business intelligence and more
 widespread access to business data analysis, Oracle has made Oracle9i Advanced
 Analytic Services a key feature of the Oracle9i Database.
     "The new advanced analytic functionality in Oracle9i is in line with a
 growing and long-anticipated trend of coupling functions to analyze data at
 the point where the data is managed -- with the potential of significant
 enhancement of overall performance for analytic applications," said
 Henry Morris, vice president of Applications and Information Access at IDC.
 "Application providers will seek to leverage these analytic capabilities."
     Oracle has incorporated OLAP functionality into the database, which
 enables users to analyze data in multiple dimensions, and by doing so has
 overcome the cost, scalability, and performance limitations of previously
 popular approaches.  Oracle9i simplifies the process and reduces the cost of
 maintaining data while providing the ability to support complex analytical
 queries and excellent query performance.  Oracle9i accomplishes this by both
 extending the analytical capability of SQL and by offering Oracle9i OLAP with
 the relational database.
     "Oracle's integration of OLAP technology in Oracle9i Advanced Analytic
 Services is key to the widespread adoption of OLAP," said Dan Vlamis, CEO of
 Vlamis Software.  "Traditionally, customers have had to make trade-offs
 between the scalability of relational databases and the performance of
 specialized multidimensional databases.  Oracle9i Advanced Analytic Services
 remove this trade-off."
     Oracle has also embedded two data mining algorithms (Naive Bayes and
 Association Rules) within the Oracle9i Database.  Oracle9i Data Mining adds
 binning and reverse pivoting data transformation functions to Oracle's already
 powerful set of data management and data transformation tools.  All
 model-building and scoring functions are available through a Java-based API.
 Oracle9i delivers a powerful infrastructure for application developers to
 build integrated business intelligence applications without having to off-load
 massive volumes of data into a separate engine to mine the data.
     Oracle has also announced Oracle Personalization, a real-time
 recommendation application which utilizes Oracle9i's embedded data mining
 functionality to dynamically serve personalized recommendations to both
 anonymous Web visitors and registered customers, enabling improved 1:1
 marketing for e-businesses.
      "At Lowestfare.com, we are striving to grow our top line by increasing
 the value of each customer transaction.  Lowestfare.com realizes that in order
 to stay competitive in the online travel industry, we will need to be able to
 sell our prospects and customers more than discount airline tickets as we move
 toward our goal of becoming a 'One Stop Shop' for travel," said Andy Cohen,
 Chief Technology Officer at Lowestfare.com.  "Oracle9i's data mining and
 personalization products help us offer personalized products and services and
 increase customer satisfaction."
      Finally, Oracle9i Database has enhanced data warehousing capabilities to
 support more data, more users, faster response times, and more efficient
 Extraction, Transformation, and Load (ETL) functions.  Oracle9i Database is a
 scalable and high-performance single engine for all data warehousing
 operations, as demonstrated by yesterday's announcement of the world's largest
 TPC-H data warehouse.  (See related press release.)
     This integrated approach to advanced analytics and data warehousing
 provides several unique benefits, including elimination of data movement and
 separate analytic servers, ease of deployment, and enhanced manageability,
 thus reducing complexity and total cost of ownership.
     "Many companies are looking to investments in technology as a means of
 growing the bottom line, but they need to strategically invest in IT in order
 to reap savings through better performance and efficiency," said Rene
 Bonvanie, Oracle vice president of Oracle9i Marketing.  "The key value behind
 Oracle9i Advanced Analytic Services lies in the database's ability to drive
 business results at both the top and bottom line.  By simplifying the
 relationship between the database and business analysis tools, Oracle provides
 a single, complete product that helps customers do more with less investment."
 
     About Oracle
     Oracle Corporation provides the software the powers the Internet.  For
 more information about Oracle, please call 650-506-7000.
 
     Trademarks
     Oracle is a registered trademark and Oracle9i is a trademark or registered
 trademark of Oracle Corporation.  Other names may be trademarks of their
 respective owners.
 
 

SOURCE Oracle Corp.
    REDWOOD SHORES, Calif., April 18 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore?666951 ) Oracle Corp. (Nasdaq:   ORCL), the
 largest provider of software for e-business, today announced that it will
 formally introduce Oracle9i(TM) Advanced Analytic Services with the
 availability of the Oracle9i Database, scheduled for the first half of this
 year.  With Oracle9i Advanced Analytic Services, Oracle embeds a powerful
 OnLine Analytical Processing (OLAP) and data mining infrastructure for
 customers and partners to build business intelligence applications.  Oracle9i
 Advanced Analytic Services eliminate the need for customers to extract data
 from the data warehouse and to then process it in specialized, analytical
 servers.  By offering more functionality in the Oracle9i Database, customers
 and partners can derive accurate and timely business intelligence with less
 technical complexity and investment.
     Customers and industry analysts have long considered managing and
 analyzing customer and business information to be mission critical.  This
 long-standing business need has given rise to hundreds of niche data analysis
 technologies that were not built to work together and not built on a single
 source of data.  Thus, companies have typically deployed data analysis
 technologies for only a few, specialized applications using subsets of data
 that limited numbers of users could access.
     Recognizing the demand for better business intelligence and more
 widespread access to business data analysis, Oracle has made Oracle9i Advanced
 Analytic Services a key feature of the Oracle9i Database.
     "The new advanced analytic functionality in Oracle9i is in line with a
 growing and long-anticipated trend of coupling functions to analyze data at
 the point where the data is managed -- with the potential of significant
 enhancement of overall performance for analytic applications," said
 Henry Morris, vice president of Applications and Information Access at IDC.
 "Application providers will seek to leverage these analytic capabilities."
     Oracle has incorporated OLAP functionality into the database, which
 enables users to analyze data in multiple dimensions, and by doing so has
 overcome the cost, scalability, and performance limitations of previously
 popular approaches.  Oracle9i simplifies the process and reduces the cost of
 maintaining data while providing the ability to support complex analytical
 queries and excellent query performance.  Oracle9i accomplishes this by both
 extending the analytical capability of SQL and by offering Oracle9i OLAP with
 the relational database.
     "Oracle's integration of OLAP technology in Oracle9i Advanced Analytic
 Services is key to the widespread adoption of OLAP," said Dan Vlamis, CEO of
 Vlamis Software.  "Traditionally, customers have had to make trade-offs
 between the scalability of relational databases and the performance of
 specialized multidimensional databases.  Oracle9i Advanced Analytic Services
 remove this trade-off."
     Oracle has also embedded two data mining algorithms (Naive Bayes and
 Association Rules) within the Oracle9i Database.  Oracle9i Data Mining adds
 binning and reverse pivoting data transformation functions to Oracle's already
 powerful set of data management and data transformation tools.  All
 model-building and scoring functions are available through a Java-based API.
 Oracle9i delivers a powerful infrastructure for application developers to
 build integrated business intelligence applications without having to off-load
 massive volumes of data into a separate engine to mine the data.
     Oracle has also announced Oracle Personalization, a real-time
 recommendation application which utilizes Oracle9i's embedded data mining
 functionality to dynamically serve personalized recommendations to both
 anonymous Web visitors and registered customers, enabling improved 1:1
 marketing for e-businesses.
      "At Lowestfare.com, we are striving to grow our top line by increasing
 the value of each customer transaction.  Lowestfare.com realizes that in order
 to stay competitive in the online travel industry, we will need to be able to
 sell our prospects and customers more than discount airline tickets as we move
 toward our goal of becoming a 'One Stop Shop' for travel," said Andy Cohen,
 Chief Technology Officer at Lowestfare.com.  "Oracle9i's data mining and
 personalization products help us offer personalized products and services and
 increase customer satisfaction."
      Finally, Oracle9i Database has enhanced data warehousing capabilities to
 support more data, more users, faster response times, and more efficient
 Extraction, Transformation, and Load (ETL) functions.  Oracle9i Database is a
 scalable and high-performance single engine for all data warehousing
 operations, as demonstrated by yesterday's announcement of the world's largest
 TPC-H data warehouse.  (See related press release.)
     This integrated approach to advanced analytics and data warehousing
 provides several unique benefits, including elimination of data movement and
 separate analytic servers, ease of deployment, and enhanced manageability,
 thus reducing complexity and total cost of ownership.
     "Many companies are looking to investments in technology as a means of
 growing the bottom line, but they need to strategically invest in IT in order
 to reap savings through better performance and efficiency," said Rene
 Bonvanie, Oracle vice president of Oracle9i Marketing.  "The key value behind
 Oracle9i Advanced Analytic Services lies in the database's ability to drive
 business results at both the top and bottom line.  By simplifying the
 relationship between the database and business analysis tools, Oracle provides
 a single, complete product that helps customers do more with less investment."
 
     About Oracle
     Oracle Corporation provides the software the powers the Internet.  For
 more information about Oracle, please call 650-506-7000.
 
     Trademarks
     Oracle is a registered trademark and Oracle9i is a trademark or registered
 trademark of Oracle Corporation.  Other names may be trademarks of their
 respective owners.
 
 SOURCE  Oracle Corp.

RELATED LINKS

http://www.oracle.com