Oracle Solves Top-Ranked Technical Challenge: Data Quality

Apr 20, 2001, 01:00 ET from Oracle Corporation

    REDWOOD SHORES, Calif., April 20 /PRNewswire Interactive News Release/ --
 ( http://www.oracle.com/tellmemore/?645236 ) In order to have a complete and
 accurate picture of customer behavior and market opportunities, e-businesses
 need more than large quantities of data -- they need high-quality data. In its
 2000 report, Harnessing Customer Information for Strategic Advantage, The Data
 Warehousing Institute (TDWI) found that 79 percent of survey respondents
 declared "maintaining data quality and consistency" a top technical challenge.
 According to the same study, e-businesses look to Oracle more than any other
 vendor to ensure data quality. Thirty-three percent of study participants rely
 on Oracle tools to manage extraction, transformation, and loading processes
 (ETL) -- nearly twice that of Microsoft and three times that of IBM.
 
     Oracle is a registered trademark of Oracle Corporation (Nasdaq:   ORCL).
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X92416433
 
 

SOURCE Oracle Corporation
    REDWOOD SHORES, Calif., April 20 /PRNewswire Interactive News Release/ --
 ( http://www.oracle.com/tellmemore/?645236 ) In order to have a complete and
 accurate picture of customer behavior and market opportunities, e-businesses
 need more than large quantities of data -- they need high-quality data. In its
 2000 report, Harnessing Customer Information for Strategic Advantage, The Data
 Warehousing Institute (TDWI) found that 79 percent of survey respondents
 declared "maintaining data quality and consistency" a top technical challenge.
 According to the same study, e-businesses look to Oracle more than any other
 vendor to ensure data quality. Thirty-three percent of study participants rely
 on Oracle tools to manage extraction, transformation, and loading processes
 (ETL) -- nearly twice that of Microsoft and three times that of IBM.
 
     Oracle is a registered trademark of Oracle Corporation (Nasdaq:   ORCL).
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X92416433
 
 SOURCE  Oracle Corporation

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