Orbograph Partners with SourceLink(R) to Provide Turn-key Marketing Campaign Service for Retail Banking

Innovative marketing solution leverages check image data to target likely bank switchers and increase cross-sale predictability

Nov 03, 2009, 10:51 ET from Orbograph Ltd.

BOSTON, Nov. 3 /PRNewswire/ -- BAI Retail Delivery Conference -- Orbograph Ltd., a leading provider of recognition solutions for the financial industry, today announced its partnership with SourceLink, a premier marketing services provider of results-driven communication solutions (www.sourcelink.com) to provide an integrated, turn-key marketing campaign service for financial institutions leveraging check image data.

This innovative campaign service is the first to merge the process of gathering likely bank switcher prospects with the execution of direct marketing fulfillment. The streamlined process provides superior return on investment by combining selective customer segmentation with low-cost pricing tiers.

Orbograph's On-Demand DMR service reads payee and payer field information from personal and business check images from a financial institution's current check processing workflow. Once the names and addresses are read, SourceLink applies its predictive modeling software to map customer addresses in relation to existing branch locations.

SourceLink's data analysis and predictive modeling can segment the process further by incorporating proprietary competitive data to identify only the most profitable customers with the highest propensity to switch financial institutions. Bank mergers and acquisitions tend to double customer dissatisfaction in an acquired bank customer base and lead to greater levels of market churn or customers open to switching banks.

Orbograph and SourceLink will launch the turn-key service at the 2009 BAI Retail Delivery Conference.

"The continued need to increase deposits and growth makes this service a perfect fit for banks and credit unions looking to reach customers quickly, efficiently and cost effectively," said Tom Roth, managing director of SourceLink. "All indications are that we can attain a new multiplier for return on investment with this program."

Barry Cohen, general manager of Orbograph Ltd. stated, "Our partnership with SourceLink is confirmation of our strategy to communicate and help our clients leverage the hidden value of check images. With imaging infrastructure now in place at most financial institutions, services like Orbograph's On-Demand DMR combined with turn-key direct marketing strategies are on the top of the list for leveraging the investment in check image technology."

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing. On the analytics and communications side, SourceLink solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.

About Orbograph

Orbograph Ltd. (www.orbograph.com) is a leading developer of recognition solutions for the U.S. check processing and business process outsourcing markets. Orbograph's technologies are in use at hundreds of banks, financial institutions and service bureaus across North America, processing millions of documents each day. Through its automation and recognition solutions, fraud detection, business process outsourcing technologies and image quality assurance applications, Orbograph enables customers to reduce costs, improve operational efficiencies and achieve rapid ROI.

NOTE: Actual performance may vary according to hardware used, configuration or other factors within your processing environment. Statistics cited in this release do not constitute guarantees of performance. For more information, visit us online at www.orbograph.com.

SOURCE Orbograph Ltd.