Organic, Inc. Awarded Industry Honors for Outstanding Creative Work

Organic Takes Home Awards for Creativity on Target.com and WaMuMortgage.com



Apr 24, 2001, 01:00 ET from Organic, Inc.

    SAN FRANCISCO, April 24 /PRNewswire Interactive News Release/ --
 Organic, Inc. (Nasdaq:   OGNC), an international Internet professional services
 firm, today announced it is the recipient of two industry awards for its
 outstanding creative work. The first award is Communication Arts' Interactive
 Design Annual Award for work performed on target.com. Target Corporation
 (NYSE:   TGT) is the nation's fourth largest general merchandise retailer. The
 company is also proud to receive The Art Directors' Club Merit Award for work
 performed on WaMuMortgage.com (NYSE:   WM), Washington Mutual's mortgage Web
 site, which is the nation's third largest retail loan originator.
     "We are honored to be recognized by these esteemed organizations, and
 accept these awards with great pleasure and pride," said Mark Kingdon, CEO of
 Organic. "We focus on doing creative and innovative work for clients. This
 recognition supports our efforts to continue doing this and to further build
 our business."
     Communication Arts is the leading trade journal for visual communications,
 and hosts the most prestigious annual design competition for interactive
 media. The design Organic created for target.com is notable for its freshness
 and flexibility:  color, images and content change with each season,
 maintaining continuity with Target's offline advertising and marketing
 efforts.
     The Art Directors Club is an international not-for-profit organization.
 The organization promotes the highest standards of excellence and integrity in
 visual communications, and encourages students and young professionals
 entering the field. The WaMuLand campaign was developed to extend WaMu
 Mortgage's brand promise, "The Power of Yes," to the online medium. The
 creative strategy strived to immerse users in the WaMu Mortgage brand through
 beyond the banner creative. Brightly animated using Macromedia Flash, the
 creative illustrates how WaMu Mortgage delivers on the brand promise by
 depicting a community where each consumer's own personal "Yes" resides.
 
     About Organic, Inc.
     Organic, Inc., a leading international Internet professional services
 firm, is built around a "buyer driven" service model that encompasses both
 traditional business-to-business and business-to-consumer engagements. Founded
 in 1993 and based in San Francisco, Organic (http://www.organic.com) has a
 history as an industry innovator, having developed the Apache Web server and
 worked on the design of some of the Internet's earliest Web sites, including
 Yahoo!. The company's Internet professional services include strategic
 consulting and research, site design, software engineering and technical
 program management, online marketing services including media buying and
 management, and customer service and fulfillment consulting. Organic has
 performed work for over 250 clients, and has gained significant experience by
 working with both the Global 1000 and emerging Internet companies. The
 company's clients include DaimlerChrysler, Federated Department Stores, Inc.,
 British Telecommunications plc, Tommy Hilfiger, Washington Mutual, General
 Electric Financial Assurance Holdings, Inc., PlayStation.com (America), Inc.
 and Target Corp. Organic has offices in the U.S., Canada, Asia, Europe and
 Latin America. In July 2000, the company was added to the Russell 2000(R)
 Index.
     NOTE:  ORGANIC and ORGANIC and leaf design are service marks or registered
 service marks of Organic, Inc. or its subsidiaries in the United States and in
 other countries. Other trademarks and service marks referenced are marks of
 their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X67442722
 
 

SOURCE Organic, Inc.
    SAN FRANCISCO, April 24 /PRNewswire Interactive News Release/ --
 Organic, Inc. (Nasdaq:   OGNC), an international Internet professional services
 firm, today announced it is the recipient of two industry awards for its
 outstanding creative work. The first award is Communication Arts' Interactive
 Design Annual Award for work performed on target.com. Target Corporation
 (NYSE:   TGT) is the nation's fourth largest general merchandise retailer. The
 company is also proud to receive The Art Directors' Club Merit Award for work
 performed on WaMuMortgage.com (NYSE:   WM), Washington Mutual's mortgage Web
 site, which is the nation's third largest retail loan originator.
     "We are honored to be recognized by these esteemed organizations, and
 accept these awards with great pleasure and pride," said Mark Kingdon, CEO of
 Organic. "We focus on doing creative and innovative work for clients. This
 recognition supports our efforts to continue doing this and to further build
 our business."
     Communication Arts is the leading trade journal for visual communications,
 and hosts the most prestigious annual design competition for interactive
 media. The design Organic created for target.com is notable for its freshness
 and flexibility:  color, images and content change with each season,
 maintaining continuity with Target's offline advertising and marketing
 efforts.
     The Art Directors Club is an international not-for-profit organization.
 The organization promotes the highest standards of excellence and integrity in
 visual communications, and encourages students and young professionals
 entering the field. The WaMuLand campaign was developed to extend WaMu
 Mortgage's brand promise, "The Power of Yes," to the online medium. The
 creative strategy strived to immerse users in the WaMu Mortgage brand through
 beyond the banner creative. Brightly animated using Macromedia Flash, the
 creative illustrates how WaMu Mortgage delivers on the brand promise by
 depicting a community where each consumer's own personal "Yes" resides.
 
     About Organic, Inc.
     Organic, Inc., a leading international Internet professional services
 firm, is built around a "buyer driven" service model that encompasses both
 traditional business-to-business and business-to-consumer engagements. Founded
 in 1993 and based in San Francisco, Organic (http://www.organic.com) has a
 history as an industry innovator, having developed the Apache Web server and
 worked on the design of some of the Internet's earliest Web sites, including
 Yahoo!. The company's Internet professional services include strategic
 consulting and research, site design, software engineering and technical
 program management, online marketing services including media buying and
 management, and customer service and fulfillment consulting. Organic has
 performed work for over 250 clients, and has gained significant experience by
 working with both the Global 1000 and emerging Internet companies. The
 company's clients include DaimlerChrysler, Federated Department Stores, Inc.,
 British Telecommunications plc, Tommy Hilfiger, Washington Mutual, General
 Electric Financial Assurance Holdings, Inc., PlayStation.com (America), Inc.
 and Target Corp. Organic has offices in the U.S., Canada, Asia, Europe and
 Latin America. In July 2000, the company was added to the Russell 2000(R)
 Index.
     NOTE:  ORGANIC and ORGANIC and leaf design are service marks or registered
 service marks of Organic, Inc. or its subsidiaries in the United States and in
 other countries. Other trademarks and service marks referenced are marks of
 their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X67442722
 
 SOURCE  Organic, Inc.